Milwaukee is where it all started for Harley Davidson. In 1903, William Harley Walter and Arthur Davidson created the first of millions Harley Davidson. It was one of the two major motorcycles that were able to survive the great depression. Since 1977, the only motorcycles sold to the public under the Harley-Davidson brand have been heavyweight motorcycles, with engine displacements greater than 700 cc, designed for cruising on highways. It is one of the most well known brands in the world of motorcycles and otherwise as well. Harley-Davidson maintains an enormous brand community, which keeps active through clubs, events, and a museum. The worth of Harley Davidson brand and its logo was somewhere around $40 million which was 0.8% of the company’s new revenue in year 2010. Harley Davidson has often set the benchmark for other motorcycle manufacturers through the years. By the end of World War I, 20,000 cycles were used in military duty and till date it is a favorite for the US army. Harley Davidson has continued to install the same V-Twin engine it invented years ago. It has mostly concentrated on aesthetic changes and ignored the technical changes that were required in the modern era. The critics say that Harley Davidson should innovate and get modern updations to its models. Whereas if we listen to the Harley Davidson loyals, they would insist on maintain HD’s Heritage.
Strategic Analysis of the External Environment of Harley Davidson:
The strategic management analysis of Harley Davidson will require some tools like PESTEL analysis, SWOT analysis, BCG matrix, Porter’s Five Force analysis, Key success factors, Industrial Life Cycle, Competitor Analysis, Environment basics and Degree of Turbulence.
PESTEL Analysis: The PES...
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...e Harley Davidson heritage to the rest of the world.
Harley Davidson, Strategic Analysis . 2013. Harley Davidson, Strategic Analysis . [ONLINE] Available at:http://www.slideshare.net/MahmoudMHamid/harley-davidson-strategic-analysis. [Accessed 16 December 2013].
Harley-Davidson - Wikipedia, the free encyclopedia. 2013. Harley-Davidson - Wikipedia, the free encyclopedia. [ONLINE] Available at:http://en.wikipedia.org/wiki/Harley-Davidson. [Accessed 16 December 2013].
Harley-Davidson Strategic Analysis. 2013. Harley-Davidson Strategic Analysis. [ONLINE] Available at:http://www.scribd.com/doc/12517953/HarleyDavidson-Strategic-Analysis. [Accessed 16 December 2013].
harley davidson. 2013. harley davidson. [ONLINE] Available at:http://www.slideshare.net/ercan_1244/harley-davidson-12030842. [Accessed 16 December 2013].
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- Milwaukee is where it all started for Harley Davidson. In 1903, William Harley Walter and Arthur Davidson created the first of millions Harley Davidson. It was one of the two major motorcycles that were able to survive the great depression. Since 1977, the only motorcycles sold to the public under the Harley-Davidson brand have been heavyweight motorcycles, with engine displacements greater than 700 cc, designed for cruising on highways. It is one of the most well known brands in the world of motorcycles and otherwise as well.... [tags: SWOT Analysis]
2122 words (6.1 pages)
- Value Chain The series of activities that are enacted by a firm that add value to a product beyond the cost of the production are referred to as the value chain. Harley Davidson offers a combination of superior performance and unique attributes within its value chain that promotes their core competencies and provides them with a competitive advantage. Operations Harley Davidson’s approach to the manufacture of motorcycles creates value as raw materials evolve into sellable products. The 40,000 square meter plant in Kansas City, Missouri is laid out in a fashion that permits the backward integration of components within the production facility.... [tags: Business Analysis ]
1883 words (5.4 pages)
- Strategic Audit for Harley Davidson (1981) I. CURRENT SITUATION A. Current Performance Losing money, market share, and relevance in a changing industry with new foreign competitors. Stiff foreign competitors introducing new designs HD was too slow in development and unpredictable in reacting Outmoded technologies Poor quality and shoddy workmanship B. Strategic Posture I. Mission "We fulfill dreams through the experiences of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments (Harley-Davidson website, p.2)." 2.... [tags: Business Analysis Strategy Management]
1972 words (5.6 pages)
- I. History Harley-Davidson has survived through many decades and is an American business icon. Rivals have often successfully imitated motorcycles , but never duplicating them. It is often seen as those who are experiencing a "mid life crisis", are a part of a motorcycle gang, or an investment bankers that are attracted to these particular motorcycles. It is believed that Harley-Davidson is successfully selling the freedom within the American Dream through their motorcycles. Harley Davidson began in 1903 by William S.... [tags: Harley-Davidson, Motorcycle, Harley Owners Group]
1510 words (4.3 pages)
- Strategic Alternatives There are many ways in which Harley-Davidson can improve its operations, all of which can be found through conducting a thorough analysis of the strengths, weaknesses, opportunities, and threats the company is presently facing. The executives of Harley-Davidson considered the company’s internal strengths and weaknesses by completing an internal factor analysis summary (IFAS). Next, the external opportunities and threats were analyzed by completing an external factor analysis summary (EFAS).... [tags: Harley-Davidson, motorcycling industry]
2046 words (5.8 pages)
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1711 words (4.9 pages)
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2592 words (7.4 pages)
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1716 words (4.9 pages)
- EXECUTIVE SUMMARY Harley-Davidson is the largest market share holder of motorcycles over 750cc in the United States. After the expansion of our production and distribution capacity, we will be in the position to meet the increasing demand for our motorcycles and other products. Growth potential appears very good especially in the overseas market. Gaining a larger market share in these area may require a further increase in production and distribution capacities. We must plan for expansion now and continue to grow as a company.... [tags: essays research papers]
3147 words (9 pages)
- Harley Davidson Analysis We think it would be interesting to quote first Harley-Davidson's mission, in order to get a first approach of what is the purpose of the company from their point of view. The mission talks first about dreams, rather than motorcycles, which is what the public has in mind. This mission says: "We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments." We are going to see how their promotional strategy keeps the track of their mission statement, and how they try always to fulfill those dreams.... [tags: Business Analysis Harley Davidson]
1339 words (3.8 pages)