From the beginning of Brewing up a Business, Calagione embraces an unconventional lifestyle. After not finishing high school, he decides to pursue secondary education and become an English major at Muhlenberg College. Calagione gets an inspiration of brewing his own beer after working as a waiter at a New York City restaurant called Nacho Mama’s Burritos. Through an entertaining story of how he creates his first batch of ale, he draws in readers by showing that successful businesses can be started in unconventional ways. After getting rave reviews from his friends for his homemade beer, he defies odds by starting his own successful brewery. Through his atypical style, he makes an extremely successful business by embracing the slogan “off-centered ales for...
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...ntinually fuel the early stages of their business. These conflictions in the book can sometimes create confusion, which disengages the reader. Nevertheless, Calagione believes that as long as one has an educated financial plan in place and stays true to the mission, being short on cash can be worth the risk of starting a business. For example, instead of going bankrupt in the beginning by buying an expensive commercial brewing system, he spends a fraction on a home brewing system that made one-thirtieth of the beer per batch (10 gallons vs. 310 gallons). He uses his tight budget to his advantage, as he can now create a more diverse selection of brews and try new ideas quicker (100-101). Essentially, start-ups do not necessarily need to have top-of-the-line equipment, but instead the entrepreneur needs to maximize all opportunities. Potential entrepreneurs take note.
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