Steve Jobs: Apple Inc Essay

Steve Jobs: Apple Inc Essay

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There has been a lack of product innovation since the death of Steve Jobs. This needs to be resolved immediately before Apple suffers from a decrease in market share, revenues, and brand reputation. To achieve this Apple has three alternatives. First, they could broaden their diversification base, and acquire business that will help to strengthen their market position for their current industries (Thompson et al., 2014). Second, they could divest units which lack strategic fit, are in unattractive markets, or are in a competitively weak position (Thompson et al., 2014). This would allow them to focus their resources on the stronger business units (Thompson et al., 2014). Lastly, they could pursue multinational diversification, as an alternate avenue for sustained growth and competitive advantage (Thompson et al., 2014).
Evaluation of Alternatives
The first alternative is to broaden the company’s business scope into complimentary businesses (Thompson et al., 2014), this will help to strengthen the market position and competitive capabilities of the business units that Apple already participates in (Thompson et al., 2014). There would also be the possibility of realizing economies of scope. Additionally, it splits the business risk between more strategic business units. However, this may be difficult and very costly to implement. It may be difficult to determine the appropriate business(es) to acquire. This alternative has a high level of uncertainty associated with it. Additionally, it may not deal with the declining demand in the PC industry or help to sustain their profitability (Alternatives).
The second alternative is to divest certain business units, therefore retrenching to a narrower diversification base (Thompson et al....


... middle of paper ...


...e this market needs to be defended from possible new entrants (WS19) (WS19). Increasing the market share to 75% in the next two years will secure a strong competitive position in the market for Apple (WS19). Divesting the Mac unit will allow Apple to redirect some of its focus and resources to this industry, as to maintain product innovation and brand loyalty.
Apple needs to sustain their profitable, which can be achieved through divesting the Mac unit and product innovation in the remaining units (WS19). The target is to have gross profit margins increase by 5%, year over year, for the next 5 years (WS19).
Conclusion


Works Cited

Thompson, A., Peteraf, M., Gamble, J., Strickland, A.J.. (2014).Crafting and executing strategy: The quest for competitive advantage, concepts & cases. In Okanagan School of Business, Strategic management 1 (pp. 214-255). McGraw-Hill.

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