After diving into result after result of internet searches for advertisements aimed at older people, I came to a stern realization; overall, there are very few. But, I found a few magazine and television advertisements that really spoke volumes about the notion of aging and older adults. Some of these advertisements viewed aging positively; showing that even at an older age people can be active and viewed quite popularly by public media. Unfortunately, other advertisements played on the negative stereotypes of aging and older adults, specifically with the notion that as you age you are unable to fully take care of yourself.
The first advertisement I found was from the AARP, showing a silver-haired woman in a red gown. The tagline on the advertisement said "To most marketers, consumers die the minute they turn 50." This statement pointed out that older people aren’t getting the advertisements they deserve. I found this interesting since it was the exact conclusion I had come to mere moments before. This advertisement could be extrapolated to show the stereotypes that older people don’t need to be advertised to because they are not a profitable population. It could be getting at a commonly held belief that as one ages, they become more and more predictable and less accepting of change. Therefore, they are less likely to buy a new or different product, and thus advertisers should not even try. Presently, the commercials and ads seem to all be pointed at 18 to 25 year olds who only care about sexy people, beer, and sports, an interesting phenomenon which was easily visible in my search.
The next advertisement I found came complements of People magazine. It showed a very fit, 48-year-old woman. The caption reads “BIKINI BODY AT 4...
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... I found was for what seems to be a nursing home. It shows four older adults next to a list of amenities of the nursing home under the caption “Squeeze more out of Life.” I feel like this advertisement is an example of two different stereotypes. The first is about the issue of death. The term “squeeze” makes it sound as if they are fighting to get more, as opposed to just living happily. This is could be an example of the stereotype that older adults need to always be concerned about when life will end, and how they should always be fighting to ‘squeeze that much more out of life.’ Furthermore, just like the two previous advertisements, nursing homes are a prime example of the stereotype that as you age you will need someone else to take care of you. This is saying that as you get older it is better to lose your autonomy and be in a home versus living unassisted.
Everyone loves old people. The elderly as a whole are viewed as a wise, tough, and compassionate group. Dodge takes advantage of this fact in their most recent commercial featuring elderly people who are all around 100 years old, to associate their brand as a well established, trustworthy, and reliable company. The ad is effective in leveraging the wisdom and knowledge of the elderly while associating Dodge as a brand that utilizes ethos, pathos, and logos in their commercials. Dodge takes advantage of societies general admiration and trust in general for the elderly and use these feelings to try and persuade people to purchase their vehicle, in particular the Dodge Challenger.
These commercials targets adults and all income brackets. they motivate the audience who are tired of their current jobs, need a change in c...
State Farm’s ad in Time magazine (December 2015) accurately targets young well educated adults who are in a professional job. State Farm’s ad is a picture of a professional looking mother and her kids getting into they’re grey van. The grey van is split in half and the right side is missing. The other half of the van is replaced with the right side of a RV. Outside the RV an older looking woman and her husband are camping out. In white letters cut out of a red block. It says “INSURE YOU NOW” (Pg. 43). That phrase is over the mother and her kids. Over the RV and older woman it says “ENSURE YOUR FUTURE” (Pg. 43). State Farm’s ad reaches toward young, well educated, professional looking adults. The ad does this magnificently through color, layout,
The general consensus among American citizens is that the retail industry as one of the worst jobs a person can take, just short of fast food and any job that is janitorial. There are many reasons behind this stigma that affects people both in and out of the retail industry. The perspective of the customer will always differ from that of the retail worker, with the exception of those who have worked or currently work in retail. However, just because the perspective is different, the level of respect has no reason to shift.
RaStereotyping is a way of thinking about groups of people. It ignores the differences of the group, while emphasizing its similarity. One belief, that is a stereotype, is that red-haired people are hot tempered. Another belief is that Scottish people are stingy. Such thinking ignores many even-tempered redheads and generous Scottish people. Stereotyping emphasizes many differences between groups while ignoring their similarities to other people. It ignores that many blond and brown-haired people also lose their tempers. Stereotyping overlooks the fact that many American, Brazilians and French people are stingy.
Another example of ageism in an advertisements is one found at http://www.ltcconline.net/lukas/gender/ageism/pics/ageism8.jpg. This is an advertisement for a brand of camera bags. The ad says “The old bag you’ll actually love,” and pictured on it is a picture of an elderly woman’s stomach. This makes it seem like older people are not loved, which would probably make them feel awful about themselves. On the other hand, that certain company may not have gotten many sales for their products because of their use of that picture. The ad also is using some name calling as well by saying older people are old
What captures the average person’s eye when they view advertisement? For some, maybe its bright, and popping colors or creative slogans, or even a celebrity in the ad. Although these are the most common ways to draw attention, there are three different persuasive methods that these are categorized into. The methods are pathos, ethos, and
It can be said, and backed up with facts that in our society, there are certain social roles that tend
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
The tenth picture from the first visual set is titled “Date night”. This picture shows a couple of old men in a jail cell. They are all wearing dirty clothes. This is trying to show that if you drink and get cut, you will go to jail and be in jail with these kind of people. I think this picture is persuasive because it shows that someone will go to jail if they get cut drinking and driving. I think this ad will be more effective for younger adult than older adults because it can be a lot scarier for the young adults.
Nelson reported that ageism has become so prevalent in society that agist behaviors and attitudes are unconsciously displayed by people on a everyday basis. The institutionalization of ageism can have detrimental affect on the perception of older people, as according to him, ageism is ingrained in the jokes and the acceptable phrases that we direct towards older people such as “over the hills” (our best years are behind us) and ‘senior moments’ (memory problems). The embodiment of these beliefs are also evident in the fashion and beauty industry, that thrives every year by promoting its product as a cure for sign of atheism in the face and body. In order to highlight the disguised nature of ageism, Nelson illustrated the example of watching an advertisement on T.V promotes a cream that can hide the fact that someone's African American and relates it to the unfazed reaction people would give or when an advertisement suggests that signs of ageing needs to be
Pretend you are driving along on the highway. You see a person on the side of the road having car problems. This is person is wearing an Armani suit and driving a Porsche. The next day, you encounter the same incident but, this time, it is a man wearing baggy jeans with holes in them, a dirty shirt and he looks very unclean. Would you be more likely to stop for the man in the Armani suit, or the the second man? I know that I would stop for man #1. The reason I and most of our society would do so, is because we have a horrible habit. The habit is unintentional and we do it not meaning to hurt anybody This habit is stereotyping people by the way they look or talk based on what society considers normal. In the book, To Kill a Mockingbird, by Harper Lee, Scout, Atticus and Tom Robinson are victims of being stereotyped by others. Each has to cope with being stereotyped. Scout and Atticus have the ability to change their ways in order for people to respect them, unlike Tom Robinson, who is stereotyped as a mutant to the town of Mayberry simply because he is black. For example people are preaching to Scout that she should act like a typical girl. Atticus is stereotyped as a traitor to his people, the white race, because he stands up for a black man, Tom Robinson, who is accused of raping a young woman. Last but not least, Tom Robinson is stereotyped as being a flaw in the human race because he is black. When he is accused of committing a rape, he is not given a fair tr...
“Magazine Ads of the 50s through the 80s.” BlogSpot, N.p. 8 August 2008. Web. 4 October 2009.
Lives today are full of distractions; television, cell phones, tablets, social media, and everyday tasks create endless excuses and, not so logical, obstacles that hinder individuals from being active. America has the highest rate of overweight citizens in the world, so Nike’s simple solution, written plainly in black and white, is to “Just Do It”. No excuses, no self-constructed barriers, just get up and be active, and oh by the way, Nike products can help make it even easier.
On march 23 companies such as at&t, pepsi, coke, and mcdonald's pulled their ads from youtube meaning that youtubers were not making much or any money off their videos meaning they can't support themselves or their families for the time being. Companies buying ads from youtube should not be able to control where their ads get placed.