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United States Instrument Rental (USIR) Case Analysis
United States Instrument Rental’s (“USIR”) most significant problem is that it does not understand its customers, resulting in a lack of perceived differentiation with its competitors and an overall low usage rate of equipment rental among its target audience. Two principal obstacles facing USIR include a lack of intelligence regarding the motivation that drives the decisions of different size companies and each person involved in the buying center, and a seemingly narrow overall awareness of the rental concept among its customers. In the near-term, USIR’s intermediate marketing goals must be to focus on retaining current customers and expanding their usage of equipment rental services. Long-term, USIR’s bottom line goal should be to retain its current market share leader position and continue to grow sales faster than the market. An approach focusing on customer intimacy through customer segmentation provides USIR with the most attractive prospects because it allows the company to better understand the motivations and behaviors of its customers, provides the opportunity to develop effective methods to broaden awareness of the rental equipment concept, and leverages some of the earlier investments that can differentiate USIR from its competitors.
The conviction of guilty offenders when adhering to the guidelines of the NSW criminal trial process is not difficult based on the presumption of innocence. However, due to features of the criminal trial process, established by the adversarial system of trial, cases can often involve copious amounts of time and money, particularly evident in the case of R vs Rogerson and McNamara where factors such as time and money are demonstrated to be in excess. In addition, characteristics of the adversarial system such as plea bargaining has the power to hinder convictions due to the accused having the authority to hire experienced and expensive lawyers to argue their case, hence maintaining their innocence.
In the case of Riser v. American Medical Int’l, Inc., Riser, a 69-year-old mother of four children, was suffering from circulation complications in her lower arms and hands. She had a history of several conditions such as diabetes mellitus, end-stage renal failure, and arteriosclerosis. The physician at Hospital A, Dr. Sottiurai, requested bilateral arteriograms to find the etiology of Riser’s circulation problems. However, Hospital A could not fulfill Dr. Sottiurai’s request, so Riser was transferred to Hospital B under the care of Dr. Lang, who was a radiologist. At this instance, Dr. Lang mistakenly performed a femoral arteriogram instead of the bilateral arteriogram that Dr. Sottiurai had originally ordered, and after the procedure when Riser was on her way to be
Belanger v. Swift Transportation, Inc. is a case concerned with the qualified privilege of employers. In this case Belanger, a former employee of Swift Transportation, sued the company for libel in regard to posting the reason for his termination on a government data website accessible to other potential employers. Swift has a policy of automatic termination if a driver is in an accident, unless it can be proved that it was unpreventable. When Belanger rear ended another vehicle while driving for Swift the company determined the accident was preventable, while Belanger maintained it was not. Upon his termination Swift posted on a database website for promoting highway safety that he was fired because he “did not meet the company’s safety standards,”
General education high school teacher, Michael Withers, failed to comply with his student’s Individual Education Plan (IEP). D.D. Doe’s IEP required tests to be read orally. Despite knowledge of this IEP and being instructed to follow the IEP by the superintendent, school principal, special education director, and special education teacher, Withers still refused to make the accommodations for D.D.’s handicapping condition. As a result, D.D. failed the history class. His parents filed charges against Withers, arguing that D.D was not afforded the right to a Free and Appropriate Public Education (FAPE) promised to all students by the Individuals with Disabilities Education Act (IDEA). They also filed a claim for injuctive relief against the Taylor County Board of Education to enforce the laws that protect handicapped students.
The Canadian Charter of Rights and Freedoms was implemented 1982 has been essential in providing justice for all Canadian citizens. Countless amounts of cases have been decided to create the Charter that is well known in today’s society. Sharon Turpin and Latif Siddiqui were accused of first degree murder and according to the law, the trial was supposed to be tried by a judge and jury. The accused demanded a trial by judge alone because they believed that they were entitled to such a right. The R. v. Turpin case was a significant case that was tough to decide upon because there were many violations of different statutes such as the Canadian Charter of Rights and Freedoms, and the Criminal
Market research provides information to help unravel marketing obstacles that businesses face in today’s business climate, an essential part of the business planning process. As shown in the example certain strategies such as segmentation or differentiation are almost unattainable without relevant market research.
A group of investors (Arundel group) is looking into the idea of purchasing the sequel rights associated with films produced by one or more major movie studios. Movie rights are to be purchased prior to films being made. Arundel wants to come up with a decision to either purchase all the sequel rights for a studio's entire production during a specified period of time or purchase a specified number of major films. Arundel's profitability is dependent upon the price it pays for a portfolio of sequel rights. Our analysis of Arundel's proposal includes a net present value calculation of each movie production company. In order to decide whether Arundel can make money buying movie sequel rights depends on whether the net present value of the production company's movies is higher than the estimated 2M per film required to purchase the rights.
Good Afternoon ladies, gentlemen and honorable judge Elliot. Today I am here to prove that Ms. Pearson is guilty of bullying and causing emotional distress to my client Alex Billings. Ms. Pearson and my client were both enrolled at King High School and met each other at freshman orientation. Upon attending this orientation a quick friendship had begun between Ms. Billings and Ms. Pearson. There at orientation they exchanged phone numbers and even MyFace account names. They were both assigned to the same English class together and even ate lunch together in the cafeteria. That weekend after school had started, Alex and Ms. Pearson met up at Go-Go’s. Ever since that weekend at Go-Go’s Ms. Pearson had constantly
Charles Hughes, president and CEO of Land Rover North America (LRNA), and his executive committee want to expand LRNA’s reach within North America. Based on the growing strength of the U.S. SUV market, research which suggests consumers are seeking vehicles that can help them have “experiences” while being practical, safe, reliable and luxurious, the success of the Discovery in the U.K. and near doubling of the Land Rover brand worldwide, LNRA is seeking to become the “world’s premier 4x4 specialty company” through effective brand, product and retail strategies. LNRA’s success hinges on making the correct positioning, marketing mix and retailing decisions.
Stuart v. Nappi was class lawsuit Stuart’s mother filed against school personnel and the Danbury Board of Education because she claimed that her daughter was not receiving the rights granted in the Individuals with Disabilities Act (IDEA). Kathy Stuart was a student at Danbury High School in Connecticut with serious emotional, behavior, and academic difficulties. She was suppose to be in special education classes, but for some reason she hardly ever attended them. Kathy was involved in a school-wide disturbance. As a result of her complicity in these disturbances, she received a ten-day disciplinary suspension and was scheduled to appear at a disciplinary hearing. The Superintendent of Danbury Schools recommended to the Danbury Board of Education
University of Phoenix, (2007), retrieved January 19, 2007 from the University of Phoenix rEsource database MarketLine Business Information Center
Once segments of customers have been defined, marketers need to select and evaluate which segments will be worth targeting. Cui and Choudhury (2003) define market targeting as marketing a product to a segment of customers due to the magnetism, for example size or growth, of the group. Marketers are able to select segments using undifferentiated, differentiated and concentrated marketing. By ignoring segment differences ...
The organized results provide the company with a detailed analysis on each customer’s private information, purchase history, buying preferences and concerns. Using this data, customers can be segmented into groups of buyers with different tastes and budgets. Columbia can then identify the most profitable, frequent, and unhappy customers and individually market to each group using promotions created specifically for them. Columbia can continue to serve new and long-term customers by practicing social engagement, knowledge management, and customer retention. CRM systems could analyze social engagement by encouraging communication through social media to identify key media influencers within that customer community. Columbia’s CRM systems may also provide customers with an online community that may be similar to a blog. On these webpages, customers may seek advice from each other, give feedback to the company, and share their own ideas for potential products and
The number one questions the surrounds the case of Genie Wiley is whether she was born mentally retarded or was this a result of her ten years in isolation from birth? This question can receive two different answers based on how you choose to perceive the nature or the nurture of another person. Genie did have the capacity to grow, just as Victor did in a similar study years ago in France. Once their isolation was removed, they began to civilize, which leads myself to believe that nurture took more part in the development in Genies behavior rather than a genetic disorder that her father seemed to believe she had.
The threat of new entrants is moderately strong. Incumbents do not strongly contest entry of newcomers, but existing industry members are consistently looking to expand their geographic reach and offer a broad product assortment. Brand awareness and customer loyalty are high and greatly important i this industry.