Starting Up the Business, Color Me Cupcake

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Color Me Cupcake will be a small entrepreneurial bakery located in Chicago, IL. Cupcake will be offered in a variety of cupcakes and beverages. This bakery will contain comfortable seating area, WI-FI access, allowing customers to stop in and socialize and conduct business while eating some delicious cupcakes. Color Me Cupcake will have on site company truck selling cupcakes at major events like the Taste of Chicago, and a catering service is also available for customers who are having large events like weddings, birthday parties and business events. As a bakery, Color Me Cupcake will market on a broader scale. People of all demographics enjoy eating delightful cupcakes, and will therefore be included in the target market. Cupcakes are a very reasonable item to purchase; they are obtainable by nearly anyone, despite varying incomes, again keeping the target market on a larger scale. Between the numerous product options, the broad target market, and convenient services, this bakery will be able to meet the needs of a wide spectrum of consumers.

Product quality is very important in the food industry. For this reason, Color Me Cupcake will make certain that product quality is beyond exceptional. We will only use fresh ingredients, sale only fresh cupcakes, and make sure we have a focus point on cleanliness. Innovation is definitely a major good of the company. One way to accomplish is through creating new and fun flavors of cupcakes and frostings on a monthly basis and this will only be offered for a limited time. This will give the business the opportunity to test out new products to see how consumers like each flavor. Color Me Cupcake will also have signature cupcakes that will be available during every holiday season....

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...tering service will be utilized by local Chicagoans for larger events such as weddings, birthday parties and business affairs. The products of Color Me Cupcake will be greatly appreciated by all consumers who simply enjoy delicious treats. Whether consumers are looking for that rich and delightful cupcake or the low 90-calorie cupcake, this bakery will guarantee to meet their needs. For consumers who are looking for a comfortable sit down atmosphere with a little dessert, Color Me Cupcake is the place to be. Local Chicagoans and tourists visiting the downtown Chicago area, with varying ages, different income levels, will all be included in the target market of Color Me Cupcake.

B. Marketing Mix
1. Product: Cupcakes are the key products of Color Me Cupcake, and product quality will be the importance to our success. To ensure product quality the bakery will show

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