The rippled white heart are the layers in the cup, like the complex layers of a coffee bean. The commodity of a drink is taken for granted and the process takes months to produce. It is a hidden fruit that no one sees. Coffee is more than a bean, it’s actually a seed.
* * *
I order a cup like every student who tries to stay awake. Starbucks, Tim Hortons and Second Cup is found at every block and the corner of any street. Not to mention, the few local shops trying to be in competition. These brands are part of the commodity. The brand is famous than the actual drinks they sell. I walk in the shop and it is the same smell. The sweetness of the syrups sits at the bottom of a cup and it gets lost once the espresso drips. All the flavours are hidden underneath the layer of milk, filled to the top of the rim. Once the espresso hits the cup, the drink is no longer a bean. The commodity of coffee is traded from the machine to the cup. It all tastes the same. When it hits my tongue, I am instantly awake.
* * *
The coffee bean is a hidden fruit, traded around the world. Arabica and Robusta travel around the world everyday, but Arabica takes the reign. The quality is more important than the quantity, there is a reason why coffee is a demand. The coffee bean is just a fruit, and only the insides are used. The coffee bean is the cherry seed, that no one ever sees.
The cherries grow to its fullest, to ensure the perfect ble...
... middle of paper ...
...stomer, we play two dollars for a brew and five dollars for a picture of a heart. As a barista, we pay for the waste, when no one walks in the shop. The commodity of a bean literally goes down the drain, when the full pot of brew is passed its hour and the flavours are gone.
* * *
Coffee is just a commodity, when its sold cup after cup. Coffee shops sit at the corner of every block, drawing people in with the seasonal taste. Promos and colourful ads are pointed directly at one’s face. Rarely do customers go for the sweets and treats, and just want the hidden bean. Prices go up and sizes get smaller, trying to reduce the waste. Latte art is more than a heart, it’s just a presentation. It does not change the way it taste; it only hides the commodity with a picture. The purpose is to stay awake, but the simplicity of a bean is lost, when added flavours takes it all away.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- I chose to complete the social brand inventory on the Starbucks Corporation. Starbucks’s logo and only symbol is an image of a siren, a two-tailed mermaid. Starbucks does not have one positioning statement, but varying slogans by product or marketing campaign. Six popular slogans include “It’s not just coffee. It’s Starbucks”, “Life happens over coffee”; “Coffee is Culinary”, “Let’s Merry”, “Starbucks DoubleShot. Bring on the day”, and “Starbucks Frappuccino. Work can wait.” Competitive Social Media Analysis Starbucks direct competitors include Dunkin’ Donuts, Krispy Kreme, Caribou Coffee, and Tim Hortons.... [tags: Starbucks, Dunkin' Donuts, Social media, Coffee]
726 words (2.1 pages)
- When it comes to the term “Tim Hortons,” what comes to the average person’s mind might have a lot to do with which generation you grew up in. If you had grown up in the 1960’s and were a big hockey fan, you would probably match the name Tim Horton as the legendary defenseman who lead the Toronto Maple Leafs to four Stanley Cups. You even may match the name to the exotic De Tomaso Pantera, which was given to Horton as a one year signing bonus by the Buffalo Sabres, which Horton later died in during a high speed crash.... [tags: Toronto Maple Leafs, Stanley Cup]
1051 words (3 pages)
- Corporate Social Responsibility or CSR is defined by McMullan and Cardin as “an organization’s responsibility toward people and the planet, is increasingly seen as an important part of doing business”. Tim Hortons is a successful fast food restaurant chain in North America with over 4,000 stores with the vast majority located within Canada. As someone who has worked at Tim Hortons for the four years, I felt this was a good company to look at more in-depth as I have my own general knowledge and opinions on their current CSR and would like to research the company on a larger scale.... [tags: Social responsibility]
1270 words (3.6 pages)
- Tim Horton's is a typical Canadian coffee shop. By observing and interpreting this setting, we can understand Canadian culture as it's expressed in that setting. Understanding this small part of Canadian culture can then be applied, in a broader way, to the culture of Canadian society. A certain language that is special to customers of Tim Horton's serves a purpose that most are not aware of, big business is changing and confusing our traditional culture with a new culture that is run and concerned with money by large corporations.... [tags: Business Coffee Shop Analysis]
981 words (2.8 pages)
- STARBUCKS The Starbucks store, which I visited for this assignment, was 1301 Robson Street Vancouver, BC, V6E 4A2. Well, I personally believe that a coffeehouse should be a place to find connection and it should fit seamlessly within its neighborhood and lastly its environmental impact should be as minimal as possible. The experience I had was, Sustainable design and methodologies Is part of their DNA. I haven’t even walked in yet but Starbucks was already working on me. I started with the door handle it was like a handshake between the store and me, it was not there by accident it was already providing me with some advertisement about the coffee I was about to buy.... [tags: Coffee, Starbucks, Coffeehouse, Espresso]
1006 words (2.9 pages)
- The Starbucks store, which I personally visited for this assignment, was 1301 Robson Street Vancouver, BC V6E 4A2. Well I personally believe that a coffeehouse should be a place to find connection and it should fit seamlessly within its neighborhood and lastly its environmental impact should be as minimal as possible. The experience I had was that, Sustainable design and methodologies Is part of their DNA. I haven’t even walked in yet but Starbucks was already working on me.... [tags: Coffee, Starbucks, Coffeehouse, Espresso]
1010 words (2.9 pages)
- 1. Starbucks Starbucks Coffee is one of the famous roaster, retailer, and marketer of specialty coffee in the world. It’s opened in 1971, it has more than 7,300 coffee shops and kiosks in the USA, and more than 3,000 shops in 34 other countries, including Japan, Canada, the United Kingdom, China, Taiwan, South Korea, the Philippines, Thailand, Malaysia, Mexico, Australia, Germany, and New Zealand. In addition to a variety of coffees and other drinks, Starbucks also features other food items, espresso machines, and CDs.... [tags: Coffee, Coffeehouse, Espresso, Starbucks]
1322 words (3.8 pages)
- Schultz has had a lot of success with Starbucks, not only in revenue but he has continued to expand the brands in their portfolio, increase store locations and reach all new highs. Starbucks is now an international company with more than 21,000 stores in over 65 countries (Starbucks Coffee International, n.d.). Starbucks believes their global success has a lot to do with their international partners. Schultz explained it nicely when he said, “We remain highly respectful of the culture and traditions of the countries in which we do business.... [tags: Coffee, Coffeehouse, Espresso, Starbucks]
1307 words (3.7 pages)
- 1. Starbucks, according to the information provided in the case, has an array of products generally associated with coffee products. Starbucks started in 1971 selling gourmet coffee. Then Starbucks expanded its product mix into different types of products lines, most likely, to better meet the needs and wants of a wider target market and thus hopefully increase sales. Starbucks new product lines included more than 30 blends and single-origin coffees, handcrafted espresso and blended beverages, Tazo teas, a line of bottled Frappauccio coffee drinks, and Starbucks DoubleShot.... [tags: Business Analysis Starbucks]
2049 words (5.9 pages)
- Starbucks Introduction "Rewarding everyday moments". The Starbucks Mantra clearly implies that they are not selling just coffee. They claim to be selling the coffee experience. Their coffee bars that sell specialty coffee also gives customers an ambience where they can be themselves. Starbucks advertises themselves as the third place between home and office, where you can escape, reflect, read, chat or listen. They have become the largest player in the coffee industry and is still looking for avenues to expand themselves.... [tags: Starbucks Business Analysis Management]
1009 words (2.9 pages)