Essay about Starbucks 's Marketing Plan For Starbucks

Essay about Starbucks 's Marketing Plan For Starbucks

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Starbucks currently employs 191,000 employees world-wide. According to Starbucks International states website (2015), “with more than 21,000 stores in over 65 countries, it’s clear that our passion for great coffee, genuine service and community connection transcends language and culture” (para. 1). The Starbucks employees have accessibility to further their education and gain a higher career status if they desire.
Financial Data Sheet

Starbucks has set a goal to become the leading company for coffee and tea. Below are charts showing Starbucks assets, liabilities, and equity for 2013 and 2014. According to Starbucks Fiscal 2014 Annual Report (2014),


(p. 47).

Revenue
Starbucks has grown rapidly over the last ten years. In 2014, Starbucks, in America alone, made 16 billion dollars, and they have continued to expand globally and become the leading coffee and tea establishment. A report by the man named, Nielsen Scarborough, found 32 million consumers visited Starbucks within 30 days, in the spring of 2014.
Net Income
Starbucks continues to flourish, as in 2014 the Starbucks net income totaled 2.07 billion dollars. The consolidated net income totaled $4.6 billion dollars, which was a 18% increase.
Earnings per Share
As of November 18th, the earnings per share had jumped to 18% and then splitting the adjustments in the Q2 by $.33/share. According to Starbucks Annual report:
Basic earnings per share is computed based on the weighted average number of shares of common stock outstanding during the period. Diluted earnings per share is computed based on the weighted average number of shares of common stock and the effect of dilutive potential common shares outstanding during the period, calculated using the treasury sto...


... middle of paper ...


...erefore, the PEG, PE, and Price book ratios show positive ratings for SBUX stocks. Per the valuation analysis on December 8, 2015 on the TD Ameritrade, Starbucks exceeded the industry average in Price to earnings ratio, price to sale ratio, and price book ratio but trailed the industry in the PEG ratio. Starbucks performs at 33.96 price in earnings ratio verses the industry average 25.06.
Conclusion
In summary, today, Starbucks continues to be the leader in the coffee and fast food industry. By the same token, connecting with various partnerships and the positive growth in stocks, Starbucks seems to have a hold on the evolving market. Since, the company began customers were drawn towards the atmosphere, customer satisfaction, and a higher level of commitment to service. Therefore, Starbucks holds true to the mission statement today as they did on opening day.

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Essay about Starbucks 's Marketing Plan For Starbucks

- Starbucks currently employs 191,000 employees world-wide. According to Starbucks International states website (2015), “with more than 21,000 stores in over 65 countries, it’s clear that our passion for great coffee, genuine service and community connection transcends language and culture” (para. 1). The Starbucks employees have accessibility to further their education and gain a higher career status if they desire. Financial Data Sheet Starbucks has set a goal to become the leading company for coffee and tea....   [tags: Stock, Stock market, Starbucks, Security]

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