Further expanding its market Starbucks broadened its product offerings into exclusive lines of Starbucks products. Some of the new products included, Barista home espresso machines, coffee brewers and grinders, freshly baked pastries, a line of ice cream, chocolate, sandwiches, salad, coffee mugs, and compact discs. All things considered, Starbucks has created different products that should capture different segments of the market and increase sales.
Further adding to the product mix is Starbucks new licensing agreements for its products with a number of other companies. Generally, the main purpose of creating the licensing agreements is to improve distribution and production methods of Starbucks products. The agreement with Pepsi-Cola Company to produce and distribute bottled Starbucks products in grocery and warehouse club stores is an excellent example of this type of licensing agreement. This new product mix should ...
... middle of paper ...
...stic with today’s market, catering towards diversity by stating that the company, “embrace diversity as an essential component in the way we do business.” All things considered, the mission statement has most, if not all, of the characteristics of a good mission statement.
The mission statement and supporting principles suggest a good deal about the company. Some of which has been described in the previous paragraph. The mission statement suggests that Starbucks is a for profit organization that wants to provide the best coffee possible to it patrons. Starbucks environmental mission statement strongly indicates that Starbucks is committed to having a role in protecting the environment in all of the fascists of its business. On the whole, according to the mission statement, Starbucks is, among other things, a well balanced, responsible, and innovative company.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- In order for an organization to be successful, it must plan its financial activities well in advance. Let’s use Starbucks as an example. Starbucks mission is: To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. A brief summary about how Starbucks became Starbucks. What happen in the 80s with Starbucks. 1971: Starbucks opens first store in Seattle’s Pike Place Market. 1982: Howard Schultz joins Starbucks as director of retail operations and marketing. Starbucks begins providing coffee to fine restaurants and espresso bars.... [tags: Coffee, Starbucks, Espresso, Coffeehouse]
803 words (2.3 pages)
- Key Summary and Problems: The purpose of this case study is to understand the globalization of Starbucks. Is Starbucks just a cup of coffee or is it more. Starbucks has taken a basic item and transformed it into a way of life. Individuals are no longer drawn out to savor coffee in the morning just to get the caffeine they require for the day; they can drink coffee any day of the year for entertainment purposes. Coffee is currently an agreeable affair that anybody can have whenever they please. What caused this intense change.... [tags: Starbucks, Coffee, Coffeehouse, Espresso]
1182 words (3.4 pages)
- Starbucks, is one establishment that I have never been to. However, for the purpose of this research, I decided to visit one. I visited the Starbucks on Ft. Campbell Blvd. Upon entering the shop, I noticed that the atmosphere was warm and inviting, and soft music played in the background, as I went to the counter to place my order. The menu, was over whelming to me there were so many different types of coffee available, that I had to have one of the employees explain the lingo to me. The employees or rather Baristas (employees are called Baristas at Starbucks), were very helpful, they seemed to enjoy their job and I noticed all of them had smiles as they assisted the customers.... [tags: Coffee, Starbucks, Espresso, Coffeehouse]
790 words (2.3 pages)
- STARBUCKS The Starbucks store, which I visited for this assignment, was 1301 Robson Street Vancouver, BC, V6E 4A2. Well, I personally believe that a coffeehouse should be a place to find connection and it should fit seamlessly within its neighborhood and lastly its environmental impact should be as minimal as possible. The experience I had was, Sustainable design and methodologies Is part of their DNA. I haven’t even walked in yet but Starbucks was already working on me. I started with the door handle it was like a handshake between the store and me, it was not there by accident it was already providing me with some advertisement about the coffee I was about to buy.... [tags: Coffee, Starbucks, Coffeehouse, Espresso]
1006 words (2.9 pages)
- The Starbucks store, which I personally visited for this assignment, was 1301 Robson Street Vancouver, BC V6E 4A2. Well I personally believe that a coffeehouse should be a place to find connection and it should fit seamlessly within its neighborhood and lastly its environmental impact should be as minimal as possible. The experience I had was that, Sustainable design and methodologies Is part of their DNA. I haven’t even walked in yet but Starbucks was already working on me.... [tags: Coffee, Starbucks, Coffeehouse, Espresso]
1010 words (2.9 pages)
- 1. Starbucks Starbucks Coffee is one of the famous roaster, retailer, and marketer of specialty coffee in the world. It’s opened in 1971, it has more than 7,300 coffee shops and kiosks in the USA, and more than 3,000 shops in 34 other countries, including Japan, Canada, the United Kingdom, China, Taiwan, South Korea, the Philippines, Thailand, Malaysia, Mexico, Australia, Germany, and New Zealand. In addition to a variety of coffees and other drinks, Starbucks also features other food items, espresso machines, and CDs.... [tags: Coffee, Coffeehouse, Espresso, Starbucks]
1322 words (3.8 pages)
- Starbucks Communication Plan Once the action plan is in effect, the plan then relies on the implementation and the communication strategy for the idea to work. Communication objectives are obtained and the strategic tactics on how to communicate and disseminate the communication objectives formally and informally. Communication Objectives The communication objectives are to be clear and concise and must be entirely different from other marketing strategies goals of the other competitors. Starbucks communication strategy is creating awareness, transform the views of the customer, build and strengthen the brand image, create a replacement image of a new brand of coffee to the new customer’s vi... [tags: Starbucks, Management, Howard Schultz, Leadership]
747 words (2.1 pages)
- Starbucks Advertisement The Starbucks advertisement, advertised the Starbucks Frappuccino. This ad shows a picture of a coffee press and a Starbucks Frappuccino. On the top left of the ad is the text “Leave your coffee press at home,” and below that it says, “Take the original to work. It’s the perfect pick-me-up.” Then, on the bottom right of the ad is a text describing simple and easy it is to get one wherever you are and at any time. The thesis statement for this is: Consume our product because we are at every block you turn to.... [tags: Coffee, Starbucks, Frappuccino, Advertising]
709 words (2 pages)
- 1. Starbucks, according to the information provided in the case, has an array of products generally associated with coffee products. Starbucks started in 1971 selling gourmet coffee. Then Starbucks expanded its product mix into different types of products lines, most likely, to better meet the needs and wants of a wider target market and thus hopefully increase sales. Starbucks new product lines included more than 30 blends and single-origin coffees, handcrafted espresso and blended beverages, Tazo teas, a line of bottled Frappauccio coffee drinks, and Starbucks DoubleShot.... [tags: Business Analysis Starbucks]
2049 words (5.9 pages)
- Starbucks Introduction "Rewarding everyday moments". The Starbucks Mantra clearly implies that they are not selling just coffee. They claim to be selling the coffee experience. Their coffee bars that sell specialty coffee also gives customers an ambience where they can be themselves. Starbucks advertises themselves as the third place between home and office, where you can escape, reflect, read, chat or listen. They have become the largest player in the coffee industry and is still looking for avenues to expand themselves.... [tags: Starbucks Business Analysis Management]
1009 words (2.9 pages)