Starbucks Opened Its First Location At Seattle Washington 's Pike Place Market

Starbucks Opened Its First Location At Seattle Washington 's Pike Place Market

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In March of 1971, Starbucks opened its first location in Seattle Washington’s Pike Place Market. The owners Jerry Baldwin, Zev Siegel, and Gordon Bowker had no intentions of serving coffee but a place to sell coffee beans and coffee machine equipment. After ten years of selling beans and machines, Howard Schultz was hired as Director of Retail Operations. He decided it was best to start selling and serving coffee. The owners had not been convinced on selling and serving coffee, so Howard decided to leave and start his own business called II Giornale (a chain of coffee bars) in 1986 (Coffee, n.d.).
The following year in 1987, the owners sold the company to Howard Schultz, who renamed his II Giornale coffee bars to Starbucks. The company then started expanding at a rapid pace. Once Starbucks dominated Seattle, Washington, the chain grew across the United States and began to enter international markets. The first international location was Tokyo, which still has a heavy presence today. Over the years, Starbucks has acquired companies such as Peet’s and Seattle’s Best Coffee, Coffee People, and Diedrich Coffee stores. By the 1990’s, Starbucks became successful and they were able to offer stock options to employees, as well as, taking the company public. Starbucks has more than 17,000 locations in 55 countries around the world. The United States is still the strongest presence for Starbucks with 11,000 locations (Coffee, n.d.).
The company’s original logo started as wood cut image of a two-tailed mermaid, but has since made many changes over the years. The logo has always maintained the mermaid, but has consistently updated to keep a modern appearance. The Starbuck name originated from a famous novel called Moby Dick, and the first mat...


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.... They also provide a fitness center, electronic charging stations, and early release on Fridays (Dunkin’ Brands, 2016). Dunkin’ Brands has a flexible work environment with adjustable schedules. The company is consistently fast paced but wants to extend their reach and never lose sight of their customers, franchise or colleagues who supported them through their years of developing a successful business (“Dunkin’ Brands,” 2014).
Financials of Starbucks – Chantae Harrison
Starbucks is one of the largest and most successful in the coffee industry. They have over 23,570 coffee shops in 70 countries. From 2013 to 2014, Starbucks increased their revenue by two billion and from 2014 -2015, they increased their revenue by three billion. Their sales growth, in turn, has increased their net income. The following table shows their revenue in billions over the past nine years.

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