Essay on Starbucks Is A Coffee Company

Essay on Starbucks Is A Coffee Company

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Starbucks is a coffee company that began in 1971 in Seattle, Washington. They own more than 24,000 retail stores in 70 countries (“Starbucks Company”). They offer an array of products from coffee to handcrafted beverages to fresh food. Starbucks believes in being a responsible company while participating in ethical sourcing and environmental stewardship. The company is an active user with sharing information on social media platforms like Instagram, Twitter, Facebook. They are on Twitter with 11.8 million followers and also on Instagram with 12.5 million followers. Starbucks is doing exceptional with their marketing strategies when compared to the followers of other known coffee companies. For example, Dunkin’ Donuts has 57.8K followers on Twitter, and 99K followers on Instagram. Caribou Coffee has 127 K followers on Twitter, and 63.2K followers on Instagram.
Starbucks really puts an emphasizes on engaging with their audience. A way the company engages with their customers outside of Instagram and Twitter is through a site called “MyStarbucksIdea.com”. Here, customers post different ideas and opinions on ways the business can make improvements. Then the site groups these ideas into three separate categories: products, experience, and involvement ideas. Starbucks tells the people which ideas are being seriously considered, as well as if they are being officially implemented in stores around the world. This shows that the company is truly listening to the suggestions of their audience. Another way Starbucks intervenes itself into the lives of its customers is through their mobile payment app they created. This app is available for iPhones, Androids, and Windows 10. It allows customers to skip the long wait in line by ordering ahead...


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...r the past many years Starbucks has developed a social media marketing strategy that has put them on the top. Throughout all the different social media platforms and their own websites, they have communicated their mission statement through the content put online. Whether it is Facebook, Twitter, or Instagram, the audience is heavily encouraged to engage through different competitions and hashtags. One of the weaknesses I noticed from Starbuck’s social media marketing strategy is that it seldom portrays to the male population. Many of the pictures on the several social media sites are pictures of females holding the drinks. This could portray negatively to the male population and discourage them from giving their business to Starbucks. Overall, however, Starbucks advertises itself positively and effectively throughout social media to local communities and the world.

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