Starbucks: Forty Years Strong Essay

Starbucks: Forty Years Strong Essay

Length: 1333 words (3.8 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

Critical Thinking – Starbucks Case Study
"Whatever your culture, your values, your guiding principles, you have to take steps to inculcate them in the organization early in its life so that they can guide every decision, every hire, every strategic objective you set” (Schultz & Yang, 2007). That’s exactly what Howard Schultz, CEO of Starbucks, did when he first started with the company in 1982 (“Our Heritage,” 2011). The company’s solid business model of providing more than just a cup of coffee allowed it to flourish for over two decades. Then in 2008, Starbucks’ stock had plummeted and the company’s aggressive growth strategy led to the commoditization of this popular coffeehouse and its products. When Schultz saw this company become a diluted version of what he dreamed it would be, he decided to step up again as CEO (Koehn et al., 2008). Starbucks successfully developed and implemented a strategic plan to recreate the intimate coffee shop feeling.
At the company’s 2008 annual meeting Schultz unveiled new initiatives to “get back to the core” and reignite the passion for the true Starbucks experience (Koehn et al., 2008). They employed the strategic management process and began by looking at their current mission, goals, and strategies (Robbins & Coulter, 2009). Starbucks had a firm tradition in providing generous employee benefits, outstanding customer service and also valued the importance of being socially responsible. The next steps of the process involved a SWOT analysis to examine the internal and external aspects of the company (Robbins & Coulter, 2009). An internal analysis would reveal that the company’s strengths included its commitment to its employees and customers. Also, Starbucks’ use of vertical integration allow...


... middle of paper ...


...-03-23-starbucks-annual-meeting.htm
Join Us in Supporting Relief Efforts in Japan. (2011, March 16). Starbucks. Retrieved March 25, 2011, from http://www.starbucks.com/blog/join-us-in-supporting-relief-efforts-in-japan/675
Koehn, N.F., Besharov, M.A., & Miller, K. (2008). Starbucks Coffee Company in the 21st
century. [Case study]. Boston, MA: Harvard Business School Publishing.
Our Heritage. (2011). Starbucks. Retrieved March 25, 2011, from http://www.starbucks.com/about-us/our-heritage
Robbins, S. P., & Coulter, M. (2009). Management (10th ed., pp. 164-175). Upper Saddle River,
NJ: Prentice Hall.
Schultz, H., & Yang, D. J. (1997). Pour Your Heart Into It. New York, NY: Hyperion.
Starbucks Stock Quote Analysis. (2011, March 26). Forbes.com. Retrieved March 25, 2011,
from http://finapps.forbes.com/finapps/jsp/finance/compinfo/CIAtAGlance.jsp?tkr=SBUX



Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Starbucks And Dunkin ' Donuts Essay examples

- Starbucks and Dunkin’ Donuts both have competitive advantage in the coffee industry. Dunkin’ Donuts have focused on a strategy of becoming a cost leader in the U.S. coffee and snack shop industry. Their strategy involves offering the same or better quality service at a price that is less than its competition (Dunkin’ Donuts, 2016). They also have been able to establish relationship with their suppliers, which have been able to keep costs low. Overall, by keeping their stores and franchises consistent across the company, they have been able to achieve growth and profitability (Huffington Post, 2016)....   [tags: Coffee, Dunkin' Donuts, Starbucks, Baskin-Robbins]

Strong Essays
856 words (2.4 pages)

Essay on The Starbucks Coffee Company

- Starbucks traces its origins to a single store opened in 1971 in Pike Place Market, Seattle, WA. In 1982, Howard Shultz joined the Starbucks team. He traveled to Italy in 1983 and experienced the environment of its coffee bars. His love and appreciation of the Italian coffee bar setting motivated him to reproduce it in the United States. In 1987, Shultz gathered a group of investors and purchased the company. Over forty years since its humble beginnings, Starbucks has expanded to 62 countries with over 18,000 stores....   [tags: successful globalized franchises]

Strong Essays
629 words (1.8 pages)

Globalization Of Starbucks : Starbucks Essay

- Key Summary and Problems: The purpose of this case study is to understand the globalization of Starbucks. Is Starbucks just a cup of coffee or is it more. Starbucks has taken a basic item and transformed it into a way of life. Individuals are no longer drawn out to savor coffee in the morning just to get the caffeine they require for the day; they can drink coffee any day of the year for entertainment purposes. Coffee is currently an agreeable affair that anybody can have whenever they please. What caused this intense change....   [tags: Starbucks, Coffee, Coffeehouse, Espresso]

Strong Essays
1182 words (3.4 pages)

Starbucks 's Organizational Culture Of Starbucks Essay

- Introduction When it comes to coffee, Starbucks has made its mark and is ranked high on the list of most popular international chains. Its worldwide operation consists of over 16000 stores in approximately 49 countries. This company’s primary focus is on having a solid marketing strategy, exceptional customer service and distinguished products which has allowed the company to set itself apart from their competitors. There is great emphasis placed on having a high quality of coffee bean for this reason the company purchase their beans from a variety of coffee manufacturing countries....   [tags: Coffee, Starbucks, Coffeehouse, Espresso]

Strong Essays
1089 words (3.1 pages)

Essay about Men At Forty The Aging Process

- Men At Forty   The Aging Process Men At Forty   If asked what is the most miraculous thing in the world, most people would say that birth is definitely in the top five.  But, does anyone ever say that getting older, or even dying, is anywhere close to being a miracle?  Though we don’t look at it that way, it actually is a miracle in its own right.  The whole process of living and breathing, knowing that the end will eventually come is mind-boggling.  People just go about every day as if nothing were happening to them....   [tags: Forty]

Free Essays
622 words (1.8 pages)

Essay about Starbucks : Starbucks. American Intercontinental University

- Starbucks Nicole Marx American InterContinental University Abstract When the word coffee is said, many times the first thing that pops into a person’s head is Starbucks. Starbucks has become a household name and has been in business for over 40 years. They are constantly trying to get into new opportunities to branch out further into the marketplace as to reach more potential customers.   Starbucks A person can’t go anywhere today without seeing Starbucks. There are coffee stores all over the world, Starbucks inside Target’s and military installations, to Frappuccino’s and teas sold in grocery stores and gas stations....   [tags: Coffee, Starbucks, United States, Iced coffee]

Strong Essays
1941 words (5.5 pages)

Starbucks : A Single Store Essay

- Starbucks was created in 1971 as a single store in Seattle’s Pike Place Market as a retailer and roaster of whole beans, ground coffee, tea, and spices. In 1982, Starbucks appointed Howard Schultz as the director of retail operations and marketing. After visiting Italy in 1983, Schultz fascination with the Italian coffee bars inspired him to bring similar type of coffeehouses to the Seattle area. Schultz idea was to provide a place where customers can relax, enjoy coffee, and engage in conversations....   [tags: Coffee, Starbucks, Espresso, Coffeehouse]

Strong Essays
1837 words (5.2 pages)

Forty Years in the Wilderness Essay

- Forty Years in the Wilderness Clouds of dust billowed behind our jeep like a filthy veil. Scrawny boys in underwear left their jacks to chase us. Seconds later, they trailed off calling "gringos." A bachata blared in the distance as we pulled up to the palm hut that doubled as a ranger station. Two shirtless rangers leaned against grimy cases displaying ceramic idols and shards of bowls. Sitting around over cups of steaming coffee, one ranger amused us with cuentos while Mom bartered with the other for a guide....   [tags: Personal Narrative Nature Essays]

Strong Essays
1503 words (4.3 pages)

Control in Crews's Body and Cheever's Five-Forty-Eight Essay

- Control in Crews's Body and Cheever's Five-Forty-Eight Harry Crews's Body and John Cheever's "Five-Forty-Eight" offer characters whose lives lack control. Although Crews's Bateman is a perfecting, attractive, and popular body builder, his life does not satisfy him. However, from the outside Bateman appears happy and content. On the other hand, Cheever's Ms. Dent is skinny, shy, emotional, and disheveld. Her description reflects the unsteadiness and the insecurity in her life. Although Bateman's personality contrast with Ms....   [tags: Crews Body Cheever Five-Forty-Eight Essays]

Strong Essays
862 words (2.5 pages)

Starbucks Essay

- 1. Starbucks, according to the information provided in the case, has an array of products generally associated with coffee products. Starbucks started in 1971 selling gourmet coffee. Then Starbucks expanded its product mix into different types of products lines, most likely, to better meet the needs and wants of a wider target market and thus hopefully increase sales. Starbucks new product lines included more than 30 blends and single-origin coffees, handcrafted espresso and blended beverages, Tazo teas, a line of bottled Frappauccio coffee drinks, and Starbucks DoubleShot....   [tags: Business Analysis Starbucks]

Strong Essays
2049 words (5.9 pages)