Preview
Preview

Starbucks Coffee Operation Management Essay

:: 8 Works Cited
Length: 1671 words (4.8 double-spaced pages)
Rating: Blue      
Open Document




- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Introduction: 3
The Transformation Role of Operations Management: 3
Starbucks Coffee Hiratage: 3
Starbucks Coffee Mission: 4
Starbucks' Supply Chain Objectives 5
Product quality, service reliability and management of operations at Starbucks 6







































Introduction:

Every business is managed through multiple business functions each responsible for managing certain aspects of the business.

Operations management (OM) is the business function responsible for managing the process of creation of goods and services. It involves planning, organizing, coordinating, and controlling all the resources needed to produce a company’s goods and services. Because operations management is a management function, it involves managing people, equipment, technology, information, and all the other resources needed in the production of goods and services. Operations management is the central core function of every company.

The Transformation Role of Operations Management:











Starbucks Coffee Heritage:

It was true when the first Starbucks opened in 1971, and it’s just as true today.
Back then, the company was a single store in Seattle’s historic Pike Place Market. From just a narrow storefront, Starbucks offered some of the world’s finest fresh-roasted whole bean coffees. The name, inspired by Moby Dick, evoked the romance of the high seas and the seafaring tradition of the early coffee traders.

In 1981, Howard Schultz (Starbucks chairman, president and chief executive officer) had first walked into a Starbucks store. From his first cup of Sumatra, Howard was drawn into Starbucks and joined a year later.

A year later, in 1983, Howard travele...


... middle of paper ...


... Statement | Starbucks Coffee Company. (n.d.). Retrieved from http://www.starbucks.com/about-us/company-information/mission-statement
4. Quality Control At Starbucks: A Team Of 7 Decides On 400 Million Pounds Of Coffee Year. (n.d.). Retrieved from http://sprudge.com/fast-co-starbucks-cupping.html
5. spr1323kpavich Retrieved from opsmgt.edublogs.org/2013/04/28/starbucks-getting-big-but-staying-small/
6. Starbucks Puts Quality Over Quantity - Megan McArdle - The Atlantic. (n.d.). Retrieved from http://www.theatlantic.com/business/archive/2010/10/starbucks-puts-quality-over-quantity/64511/
7. Store Layout Design: New Starbucks Philosophy! (n.d.). Retrieved from http://blog.retail-is-detail.org/2010/09/store-layout-design.html

8. TEAM 1 STARBUCKS: INVENTORY MANAGEMENT. (n.d.). Retrieved from http://team1starbucks.blogspot.com/2010/09/inventory-management.html




Click the button above to view the complete essay, speech, term paper, or research paper

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »







This essay is 100% guaranteed.


Title Length Color Rating  
Starbucks Coffee Essay - Starbucks Coffee Table of Contents Introduction 3 Product Analysis 3 Product Overview 3 Market Structure 4 Competition 5 Dunkin Donuts 7 Krispy Kreme 3 McDonalds 8 Panera Bread 8 Elasticity Estimates Pricing Strategy 10 Forecast 12 Determants of Demand 13 Forecast Model 15 Forecast Summary 15 Works Cited Introduction With the economy in trouble, the stock market tanking it is important to start your day with a good cup of coffee to take on these challenges. Can Starbuck’s sustain it business model and place in the market....   [tags: Starbucks Coffee Case Study]
:: 25 Works Cited
7480 words
(21.4 pages)
Strong Essays [preview]
Starbucks Administration Strategic Suggestion Essay - When we make reference to weak points, it may be evaluated that Starbuck’s has affordable prices in supermarkets and also the truth that it only focuses on people more than 35 years old. Additionally, when the organization was established, the proprietors were living with the idea that they are the only people who can prepare fantastic coffee. As per Datamonitor (2011), Starbucks has been involved in different court proceedings, which taken overall provide a poor compliance function. For that reason in 2004, 2 of the company’s workers filled a lawsuit versus Starbucks telling that the organization moved into contradiction with the requirements of Fair Labor Standards Act or FLSA....   [tags: flsa, starbucks, coffee industry] 2010 words
(5.7 pages)
Powerful Essays [preview]
Case Study Analysis: Starbucks Coffee Essay - Case Study #1 Starbucks The cause of this case study is to evaluate and recognize Starbucks growth in the past decades. Starbucks was established in 1971. The industry for coffee at the time was in decline for almost a decade. The consumption of coffee back then was mostly at home or “Away from home” either with a meal at dinner or restaurant. In larger cities like New York or San Francisco they have specialty coffee roasters for example Peet’s. The main goal of Schultz was aiming with that mentality to roast and vend great coffee (CRAIG, BUSSE, BROWN, “Aplia” Kellogg 1)....   [tags: spping, taste, price] 1147 words
(3.3 pages)
Strong Essays [preview]
Starbucks' Structural Frame Essay - Starbucks initially was a small structure, run by three partners in a small shop in Seattle. The company then was restricted to selling only whole bean and ground coffee. It was typically a top down structure were the three people in the top management were the decision makers. In 1984, when Schultz suggested the idea of selling coffee and expresso drinks, the directors of Starbucks rejected the idea, in spite of the fact that the move would have made more profit for the company....   [tags: Starbucks Business Analysis] 1466 words
(4.2 pages)
Powerful Essays [preview]
Starbucks Essay examples - "Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow." Starbucks began with Jerry Baldwin, Zev Siegel, and Gordon Bowker in Seattle, Washington in 1971. At that time they called it Starbucks Coffee, Tea, and Spice. Their respective love for coffee and tea from around the world inspired them to venture out of their respective disciplines. With the success of a similar establishment in the San Francisco Bay Area, Bowker, Baldwin and Siegel figured they could also build such success in Seattle....   [tags: Business Coffee] 1010 words
(2.9 pages)
Strong Essays [preview]
An Analysis of Starbucks Essay - An Analysis of Starbucks Company History Starbucks was opened its first coffee company in Seattle’s Pike place Market on 1971. The name was taken from the first mate in Herman Melville’s Moby Dick (Company Profile, 2005). Products Beverages: Brewed coffees, Italian-style espresso, cold blended beverages, roasted whole bean coffees, tea products, fruit juice, sodas, and coffee liqueur. Food: Sandwich, Salads, pastries and ice creams. Non food items: Mugs, Travel tumblers, coffeemakers, coffee grinders, storage containers, compact discs, games, seasonal novelty items, Starbucks card, media bar....   [tags: Business Management SWOT]
:: 12 Works Cited
5096 words
(14.6 pages)
Powerful Essays [preview]
Michael Porters Analysis Of Starbucks Essay - Michael Porter, a Harvard Professor introduces his ideology of the Five Forces model that shapes the competition in the industry. Each force is interrelated and therefore leads into the other to show the elements directly involved in the further success or ultimate success of the firm. Starbucks Coffee Co. throughout its existence since 1971, with its great management team, innovative style of thinking and strong will to succeed in compliance with its mission and vision statements has and continues to overcome its barriers by recognizing such strategic planning as those included in Porter’s five forces model....   [tags: essays research papers] 2656 words
(7.6 pages)
Powerful Essays [preview]
Starbucks Essay - Star Bucks Problem Statement Howard Shultz and the senior management at Starbucks have to decide how to react to the opportunities that are being made available because of their rapid growth. The decision for a strategic growth plan has to be made in the near future. This will prove to be key for Starbucks reaching their long-term goal of becoming the most recognized and respected brand of coffee in the world. Situation Analysis Starbucks is currently the industry leader in specialty coffee....   [tags: GCSE Business Marketing Coursework] 1328 words
(3.8 pages)
Strong Essays [preview]
Starbucks Case Analysis Essay - I've chosen the Starbucks Corporation on which to do my case assignment for the session. I first became interested in Starbucks while working on a paper for a previous marketing class. I became intrigued at the entrepreneurial spirit that such a large corporation had managed to maintain throughout its massive expansion. Starbucks corporation, unlike many of its now-defunct rivals, has done an outstanding job since its meager beginnings in 1970 with the execution of its strategic process; resulting in it currently owning 40% of the specialty coffee market and boosting annual sales exceeding $7 billion according to Burt Helm....   [tags: Business Case Study] 1974 words
(5.6 pages)
Powerful Essays [preview]
Starbucks Coffee Shop Essay - Starbucks Coffee Shop When you walk in a Starbucks coffee shop the amazing aroma of coffee beans being brewed creates a smell so wonderful you can almost taste your favorite coffee or espresso drink; even before you have the drink in your hand. The sound of steaming milk and blenders full of Frapachinoes echoes through the air. Five people in green aprons wearing black or white collared shirts working swiftly, to ensure the quickest best service as possible. The two Baristas at the cash registers would call out the drinks to the two people at the bar....   [tags: Starbucks Coffee Business Essays] 795 words
(2.3 pages)
Better Essays [preview]