Starbucks Coffee And The Coffee Essay

Starbucks Coffee And The Coffee Essay

Length: 1757 words (5 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview


Starbucks Coffee

Founded in Seattle, WA in 1971 by Zev Siegl, Jerry Baldwin and Gordon Bowker, Starbucks Coffee has become part of Americans daily routines. Starbucks is a coffeehouse chain and coffee company retailer that has grown into a multinational company ever since it was founded in the 1970’s. The idea of Starbucks was created by three friends, and little did they know, this was going to become a brand that today does not even need any words in its logo. Present chairman of Starbucks board of directors and Chief executive Officer Howard Schultz, joined Starbucks in 1982 after being drawn to their Sumatra coffee and store image. Howard Schultz passion for the company and coffee was so strong that in 1987 with the help of investors he originally gathered for a coffee chain concept of his own called Il Giornale (the newspaper), he acquired Starbucks Company. Il Giornale acquired Starbucks coffee chain and immediately started using Starbuck image and name. Schultz was looking to create a coffee culture that was basically non-existent in the United States; the idea of a coffee culture came to Schultz after he visited Italy and the popularity of cafes was quite amusing to him. Three years after Starbucks was acquired by Schultz the company went from 17 locations to 84 in only 3 years, which led to an expansion in their headquarters. The acquisition allowed the company to start providing health benefits to its employees regardless of whether they were full or art time. The company started developing a brand image during the early 90’s, they started opening airport branches and offered the initial public offering. Four years into the 1990’s the company had 425 opened stores nationwide. The success Starbucks faced during this dec...


... middle of paper ...


... the United States
• Some customers often refers to Starbucks as 5Bucks because of how pricey it is.
• Fluctuations of the coffee bean price could impact the company supply at any time
• In busy metropolitan cities, the leasing and rental costs are constantly increasing
Opportunities • There is room to expand their customer base as long as the company compromises to advertise on TV
• Diversify their customer base by expanding the Menu options at lower prices to attract the lower middle class
• Expand to Latin America and the Caribbean
Threats • Prices of Coffee Bean
• Coffee bean farmers can easily shift their means of production and stop growing beans which could lead to shortage of supply and drive coffee bean prices up
• Companies like Dunkin Donuts are following the Starbucks footsteps
• Large competitors base in the beverage industry in the US















Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Starbucks Coffee And The Coffee Essay

- Starbucks Coffee Founded in Seattle, WA in 1971 by Zev Siegl, Jerry Baldwin and Gordon Bowker, Starbucks Coffee has become part of Americans daily routines. Starbucks is a coffeehouse chain and coffee company retailer that has grown into a multinational company ever since it was founded in the 1970’s. The idea of Starbucks was created by three friends, and little did they know, this was going to become a brand that today does not even need any words in its logo. Present chairman of Starbucks board of directors and Chief executive Officer Howard Schultz, joined Starbucks in 1982 after being drawn to their Sumatra coffee and store image....   [tags: Starbucks, Coffee, Howard Schultz, Jerry Baldwin]

Better Essays
1757 words (5 pages)

Starbucks Analysis : Starbucks Coffee Essay

- 1. Starbucks Starbucks Coffee is one of the famous roaster, retailer, and marketer of specialty coffee in the world. It’s opened in 1971, it has more than 7,300 coffee shops and kiosks in the USA, and more than 3,000 shops in 34 other countries, including Japan, Canada, the United Kingdom, China, Taiwan, South Korea, the Philippines, Thailand, Malaysia, Mexico, Australia, Germany, and New Zealand. In addition to a variety of coffees and other drinks, Starbucks also features other food items, espresso machines, and CDs....   [tags: Coffee, Coffeehouse, Espresso, Starbucks]

Better Essays
1322 words (3.8 pages)

Starbucks : A Coffee Shop Power House Essay

- I choose a company called Starbucks because they are a coffee shop power house. They control more of the market than any other coffee place in the US. The consumable products that are made by Starbucks are coffees, teas, iced and hot drinks, smoothies, specialty and customizable drinks, cookies, croissants and so much more. They also have a line of products like reusable cups, mugs, gift cards and packaged coffees and teas. Not only do they have a significant market share, they also have a large market mix....   [tags: Starbucks, Coffee, Howard Schultz, Espresso]

Better Essays
1819 words (5.2 pages)

Essay about Starbucks, A Popular Coffee Retailer

- Starbucks, a popular coffee retailer, was founded in 1971 when the store first opened in Seattle, Washington by Jerry Baldwin, Zev Siegl, and Gordon Bowker. At first, the store, located at Seattle’s Pike Place Market, only sold coffee beans and coffee making equipment. About ten years later when Howard Schultz was hired as the Director of Retail Operations and Marketing, Starbucks began providing coffee to fine restaurants and espresso bars. In 1983, Schultz traveled to Italy and noticed the popularity of espresso bars in Milan....   [tags: Starbucks, Coffee, Coffeehouse, Seattle]

Better Essays
707 words (2 pages)

Starbucks : Starbucks A Coffee Press And A Starbucks Frappuccino Essay

- Starbucks Advertisement The Starbucks advertisement, advertised the Starbucks Frappuccino. This ad shows a picture of a coffee press and a Starbucks Frappuccino. On the top left of the ad is the text “Leave your coffee press at home,” and below that it says, “Take the original to work. It’s the perfect pick-me-up.” Then, on the bottom right of the ad is a text describing simple and easy it is to get one wherever you are and at any time. The thesis statement for this is: Consume our product because we are at every block you turn to....   [tags: Coffee, Starbucks, Frappuccino, Advertising]

Better Essays
709 words (2 pages)

Marketing Strategy Of Starbucks Coffee Chain Essay

- The Starbucks Coffee Chain, has great Marketing strategy which is why I choose this company. Starbucks was founded by Jerry Baldwin, Zev Siegl and Gordon Bowker, three students from the University of San Francisco. The company first took off in 1971, in Seattle Washington. Starbucks began to expand its popularity in 1992. I chose to place focus on Starbucks because I personally don 't like this particular coffee shop and I think it 's overpriced. but I was also fascinated by their marketing strategies which is one of Starbuck’s strengths....   [tags: Starbucks, Coffee, Dunkin' Donuts, Jerry Baldwin]

Better Essays
966 words (2.8 pages)

Starbucks Coffee Company And Its Mission Statement Essay

- For my analysis, I chose to write about Starbucks Coffee Company and its mission statement. Starbucks’ mission statement reads, “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” We all know that Starbucks has enjoyed a huge amount of growth over the past 10+ years, and it is clear that they are seeing that success because they are putting their mission into action. Reading the mission statement, it’s easy to identify Starbucks’ areas of focus: the human spirit, coffee, and community....   [tags: Starbucks, Coffee, Coffeehouse, Coffee culture]

Better Essays
705 words (2 pages)

Starbucks Coffee Company : The World 's Biggest Coffee Shop Essay examples

- Starbucks Coffee Company The world without coffee is such a tasteless world. Nowadays, coffee is consumed all over the world, and it is also one of the most crucial product in world trade. Coffee not only helps people relieve stress, but also makes them feel happier. Many customers, including officers, workers, and students get attracted to coffee due to its unique taste. As a result, more coffee shops are opened every day in this country. There are a lot of well-known coffee shops in America, namely, Dunkin Pumpkin, Cafe Du Monde, Four Barrel Coffee, and so on....   [tags: Starbucks, Coffee, Coffeehouse, Espresso]

Better Essays
2252 words (6.4 pages)

Starbucks Coffee Shop Essay

- Starbucks Coffee Shop When you walk in a Starbucks coffee shop the amazing aroma of coffee beans being brewed creates a smell so wonderful you can almost taste your favorite coffee or espresso drink; even before you have the drink in your hand. The sound of steaming milk and blenders full of Frapachinoes echoes through the air. Five people in green aprons wearing black or white collared shirts working swiftly, to ensure the quickest best service as possible. The two Baristas at the cash registers would call out the drinks to the two people at the bar....   [tags: Starbucks Coffee Business Essays]

Better Essays
795 words (2.3 pages)

Starbucks Coffee Essay

- Starbucks Coffee Table of Contents Introduction 3 Product Analysis 3 Product Overview 3 Market Structure 4 Competition 5 Dunkin Donuts 7 Krispy Kreme 3 McDonalds 8 Panera Bread 8 Elasticity Estimates Pricing Strategy 10 Forecast 12 Determants of Demand 13 Forecast Model 15 Forecast Summary 15 Works Cited Introduction With the economy in trouble, the stock market tanking it is important to start your day with a good cup of coffee to take on these challenges. Can Starbuck’s sustain it business model and place in the market....   [tags: Starbucks Coffee Case Study]

Free Essays
7480 words (21.4 pages)