The World today is generally developing every time, result in a financially increasing condition and the exchanges between area and area as well as individual and individual are more and more common. The supply chain, as a result, dose occupy an increasingly important role. Therefore, this research focuses on Starbucks in Australia, and is mainly conducted to discover the element, management and improvement of this international operation today.
In the first stage of research, the basic information about the company is collected to be analyzed. With the purpose of better understanding the study questions, the literature review is conducted to collect secondary data. This study was undertaken using academic sources such as journals, ebook, encyclopedia, electronic report and official data.
The study finds out that the major elements of Starbucks Australia can be divided into purchase, production, high quality coffee, demand, distribution, inventory, customers and logistic technology as well. Besides, a SWOT analysis demonstrates that the effective IT system in supply chain and inventory management, sustainable supply chain with partnerships, and Microsoft Dynamics GP are benefits to the operation. However, the mismanagement of supply chain expenditures can be regarded as a weakness. As the use of mobile machine, the apps which can provide convenience might be an opportunity. In the future, the change of customer demand and the climate should be noticed.
Basing on those findings, the GAP analysis is made to compare the current situation and the target in order to find out the gap and propose some reasonable recommendations. Such as corporate with farmers, make talent plan, make more changes in Australian markets due to l...
... middle of paper ...
...ch as strokes, accessories etc. For hearing, as the United States Starbucks has its own record company that publics the issue of jazz, so the store plays Starbucks 's own jazz. And for smelling, the fragrance from grinding coffee beans will make people feel pleasure.
People. Starbucks asserts that the café service for people, so the employees are really important. When the company select new employee, it pays more attention on persons with good manners and good affinity. Besides, most of them are young, they full of energy and have great ability of accepting new things.
Process. The operation aims to offer sincere and emotional service, so that customers can feel a better experience in Starbuck then competitors. For example, greet each people when they come in, introduce drinks and snacks when consumers are waiting to decrease their irritation of longer queues.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Starbucks the world’s largest coffee company that has announced its long term objectives and its starting with expansion of more stores and growth strategies as it will start to enter the tea industry and boost the consumer relationship. The company plans to do the following: first by the company having a substantial growth in sales. The company will open more new stores and remodel many more within the next ten years, so that they can capitalize on the Starbucks brand, they will be able to enjoy new products known as the Evolution Fresh juices at all the stores.... [tags: Starbucks, Coffee, Espresso, Coffeehouse]
703 words (2 pages)
- Starbucks has been brewing coffee in the United States for 44 years. Notably, Starbucks was responsible for the second surge of a coffee popularity boom in the United States (US). In section one of the paper we described how Starbucks was able to develop the essential basic for international business. Starbucks possess a both a self-awareness of their self-criterion awareness, run their business with a sustainable mindset, and they are aware of social cultural forces. Possessing these fundamental aptitudes in International Business allows the second phase to begin, ; and the second phase is setting up shop in another country.... [tags: Starbucks, Howard Schultz, Coffee, Coffee culture]
1788 words (5.1 pages)
- Starbucks Coffee Table of Contents Introduction 3 Product Analysis 3 Product Overview 3 Market Structure 4 Competition 5 Dunkin Donuts 7 Krispy Kreme 3 McDonalds 8 Panera Bread 8 Elasticity Estimates Pricing Strategy 10 Forecast 12 Determants of Demand 13 Forecast Model 15 Forecast Summary 15 Works Cited Introduction With the economy in trouble, the stock market tanking it is important to start your day with a good cup of coffee to take on these challenges. Can Starbuck’s sustain it business model and place in the market.... [tags: Starbucks Coffee Case Study]
7480 words (21.4 pages)
- 1.- Introduction Starbucks is an international coffee house and it was created in 1971 when they opened the first store in Seattle, Newcastle. Currently, they own 21,000 stores in 65 different countries of the world, and their passion for the great coffee, excellent service and community interaction exceeds cultures and languages (Starbucks, 2014). This company is the number 1 brand coffeehouse chain in the world due to the best roaster, marketer and seller of speciality coffee. Its main slogan: “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time” (Jurevicius, 2013).... [tags: Coffee, Starbucks, Supply chain management]
1078 words (3.1 pages)
- Based on the information provided in the case there were a few viable options in regards to expanding the business. However, many of them were resolved within the case. Fortunately enough, there were a few ends left untied specifically related to Zappos’ supply chain. In their supply chain they dealt with many inefficiencies that go beyond their organization. One is the number of hands the goods pass through before it gets to Zappos’ Kentucky distribution center. The shoes are made in China, shipped to shoe companies in the United States, and then reaches Zappos Kentucky distribution center.... [tags: Supply chain management, Logistics, Retailing]
1216 words (3.5 pages)
- Starbucks is an American coffee company based in Seattle, it was founded in 1971. Starbucks use twin-tailed mermaid as their logo, the reason behind it is because, according to a greek mythology the twin-tailed mermaid used to seduce mariners into jumping out of the boat in to the water, it just simply means that it is irresistible. Today, Starbucks is one of the largest coffeehouse industry in the world. They provided high quality coffee, pastries and snacks. Regardless of its expensive price customers are still willing to pay for its quality.... [tags: Starbucks Analysis]
1319 words (3.8 pages)
- Throughout this assessment, different views of the proposed analytical frameworks will be analysed, as well as insights from other authors about Supply Chain Management, Global Supply Chains, Global Value Chain and Global Production Networks, in order to more clearly understand the complexity of the themes addressed. Supply chain Management: Regarding Supply Chain Management (SCM), there are two different frameworks, each one with its view. The first, focused on a mainstream view, is developed by Martin Christopher while the second one is presented by Andrew Cox and it develops a more critical approach.... [tags: Supply chain, Supply chain management]
1411 words (4 pages)
- Introduction: 3 The Transformation Role of Operations Management: 3 Starbucks Coffee Hiratage: 3 Starbucks Coffee Mission: 4 Starbucks' Supply Chain Objectives 5 Product quality, service reliability and management of operations at Starbucks 6 Introduction: Every business is managed through multiple business functions each responsible for managing certain aspects of the business. Operations management (OM) is the business function responsible for managing the process of creation of goods and services.... [tags: Starbucks Analysis]
1671 words (4.8 pages)
- Supply Chain Management Success. Organizations today all consist of three main functions. These functions include marketing, operations, and financial accountability. Marketing generates the demand through the promotion or sale of a product or service. The operations is the backbone of any organization, which involves the creation of the product, the movement of the product, and final delivery of the product. The financial accountability is ultimately, how the organization is doing financially concerning accounts receivable and accounts payable.... [tags: Supply chain management, Supply chain]
889 words (2.5 pages)
- What is Supply Chain Management. This essay is about defining “what is supply chain management.” We will look into the different areas of a supply chain and the way they are managed. We will also study the way supply chains work on an international level. A supply chain is defined as the process that encompasses production from the raw materials all the way to the end customer. Supply chain management focuses on the overall flow and integrates the supply and demand management across the companies whom are involved in the specific supply chain, in order to deliver customer value at the lowest cost (Blanchard, 2010).... [tags: Management, Supply chain management]
956 words (2.7 pages)