1971: Starbucks opens first store in Seattle’s Pike Place Market.
1982: Howard Schultz joins Starbucks as director of retail operations and marketing. Starbucks begins providing coffee to fine restaurants and espresso bars.
1983: Schultz travels to Italy, where he’s impressed with the popularity of espresso bars in Milan. He sees the potential to develop a similar coffeehouse culture in Seattle.
1984: Schultz convinces the founders of Starbucks to test the coffeehouse concept in downtown Seattle, where the first Starbucks Caffè Latte is served. This successful experiment is the genesis for a company that Schultz founds in 1985.
1985: Schultz founds Il Giornale, offering brewed coffee and espresso beverages made from Starbucks® coffee beans.
1987: Il Giornale acquires Starbucks assets with the backing of local investors and changes its name to Starbucks Corporation. Opens in Chicago and Vancouver, Canada.
Total stores*: 17
Now in 2015, Starbucks has launched Cold Brew iced coffee and Evolution Fresh™ handcrafted smoothies. They announced their sixth two-for-one stock split worldwide. And Starbucks has committed to hiring over 10,000 opportunity youth by 2018.
Starbucks also plans to expand their College Achievement Plan to offer full tuition coverage for all four years of an undergraduate degree for qualifying U.S. Starbucks partners; which allows over 25,000 partners to graduate by 20...
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...decisions and the customers respond to them. We often use the word “help”, when a business refers to budgets. We say that, “а budget will help us”, but not, а budget will give us the security that we need to remain open for business. We also say that, “а budget will help us succeed,” not, “а budget will give us success.”
But Starbucks has been able to overcome every obstacle. They have opened several stores worldwide. They have created more job opportunities for the near future to come. Starbucks also granted their employees with the opportunity to attend four years paid tuition to college any college. This allows employees to expand their education, so they are able to move up within the company; in which, allows Starbucks to continue to grow within and out. And for what, Starbucks will continue to be the number one place to visit and work for worldwide.
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