The Starbucks store, which I visited for this assignment, was 1301 Robson Street
Vancouver, BC, V6E 4A2. Well, I personally believe that a coffeehouse should be a place to find connection and it should fit seamlessly within its neighborhood and lastly its environmental impact should be as minimal as possible. The experience I had was, Sustainable design and methodologies Is part of their DNA. I haven’t even walked in yet but Starbucks was already working on me. I started with the door handle it was like a handshake between the store and me, it was not there by accident it was already providing me with some advertisement about the coffee I was about to buy. Layout of entrance zone plays an important role to represent a coffee house first impression. Starbucks design their entrance layout in a desirable manner and placing their main promotion menus at the end caps. Entrances and exit points directly affect loyalty most significantly. It was all about flow getting customers in and out of their store in the most efficient way possible. The store I visited they needed customers to get to the back to place their order and they were doing this by using lighting and visual appealing of the store, the merchandise of the store was back there and had more lighting there then the rest of the store, so when I walked in, without even realizing I automatically moved towards the back. Interior Space of Starbucks was compressed furniture and passable area to fully utilize the scarce space with product display to increase the rate of possibilities to purchase their product as they are situated at every angle of the coffeehouse. As I was moving back, first I was getting to see the different seating options in the place so that I could deci...
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...roducts they should begin to monitor product sales daily and eliminate those, which don’t do well. Only 30 percent of customers come after lunch, to increase the flow of customers after 12 and draw new one to offer happy hour or drinks or lower price, this will draw customer who are not willing to pay full price for these drinks or snacks and they would add customer flow in the later hours of the day. Starbucks should also invest in new technology such as new table ordering kiosk, which would reduce those big line-ups and save customers time, which is very much-appreciated by the customers. Another issue with Starbucks I want to address is the parking space; I have seen most of their customers are disappointed because of the limited parking they provide, they should provide more parking space to their customers either by renting or buying their private parking lots.
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- The Starbucks store, which I personally visited for this assignment, was 1301 Robson Street Vancouver, BC V6E 4A2. Well I personally believe that a coffeehouse should be a place to find connection and it should fit seamlessly within its neighborhood and lastly its environmental impact should be as minimal as possible. The experience I had was that, Sustainable design and methodologies Is part of their DNA. I haven’t even walked in yet but Starbucks was already working on me.... [tags: Coffee, Starbucks, Coffeehouse, Espresso]
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- Starbucks Coffee Table of Contents Introduction 3 Product Analysis 3 Product Overview 3 Market Structure 4 Competition 5 Dunkin Donuts 7 Krispy Kreme 3 McDonalds 8 Panera Bread 8 Elasticity Estimates Pricing Strategy 10 Forecast 12 Determants of Demand 13 Forecast Model 15 Forecast Summary 15 Works Cited Introduction With the economy in trouble, the stock market tanking it is important to start your day with a good cup of coffee to take on these challenges. Can Starbuck’s sustain it business model and place in the market.... [tags: Starbucks Coffee Case Study]
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