Essay on Starbucks And The Starbucks Store

Essay on Starbucks And The Starbucks Store

Length: 1006 words (2.9 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

STARBUCKS
The Starbucks store, which I visited for this assignment, was 1301 Robson Street
Vancouver, BC, V6E 4A2. Well, I personally believe that a coffeehouse should be a place to find connection and it should fit seamlessly within its neighborhood and lastly its environmental impact should be as minimal as possible. The experience I had was, Sustainable design and methodologies Is part of their DNA. I haven’t even walked in yet but Starbucks was already working on me. I started with the door handle it was like a handshake between the store and me, it was not there by accident it was already providing me with some advertisement about the coffee I was about to buy. Layout of entrance zone plays an important role to represent a coffee house first impression. Starbucks design their entrance layout in a desirable manner and placing their main promotion menus at the end caps. Entrances and exit points directly affect loyalty most significantly. It was all about flow getting customers in and out of their store in the most efficient way possible. The store I visited they needed customers to get to the back to place their order and they were doing this by using lighting and visual appealing of the store, the merchandise of the store was back there and had more lighting there then the rest of the store, so when I walked in, without even realizing I automatically moved towards the back. Interior Space of Starbucks was compressed furniture and passable area to fully utilize the scarce space with product display to increase the rate of possibilities to purchase their product as they are situated at every angle of the coffeehouse. As I was moving back, first I was getting to see the different seating options in the place so that I could deci...


... middle of paper ...


...roducts they should begin to monitor product sales daily and eliminate those, which don’t do well. Only 30 percent of customers come after lunch, to increase the flow of customers after 12 and draw new one to offer happy hour or drinks or lower price, this will draw customer who are not willing to pay full price for these drinks or snacks and they would add customer flow in the later hours of the day. Starbucks should also invest in new technology such as new table ordering kiosk, which would reduce those big line-ups and save customers time, which is very much-appreciated by the customers. Another issue with Starbucks I want to address is the parking space; I have seen most of their customers are disappointed because of the limited parking they provide, they should provide more parking space to their customers either by renting or buying their private parking lots.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Starbucks And The Starbucks Store Essay

-   The Starbucks store, which I personally visited for this assignment, was 1301 Robson Street Vancouver, BC V6E 4A2. Well I personally believe that a coffeehouse should be a place to find connection and it should fit seamlessly within its neighborhood and lastly its environmental impact should be as minimal as possible. The experience I had was that, Sustainable design and methodologies Is part of their DNA. I haven’t even walked in yet but Starbucks was already working on me....   [tags: Coffee, Starbucks, Coffeehouse, Espresso]

Better Essays
1010 words (2.9 pages)

Starbucks : A Single Store Essay

- Starbucks was created in 1971 as a single store in Seattle’s Pike Place Market as a retailer and roaster of whole beans, ground coffee, tea, and spices. In 1982, Starbucks appointed Howard Schultz as the director of retail operations and marketing. After visiting Italy in 1983, Schultz fascination with the Italian coffee bars inspired him to bring similar type of coffeehouses to the Seattle area. Schultz idea was to provide a place where customers can relax, enjoy coffee, and engage in conversations....   [tags: Coffee, Starbucks, Espresso, Coffeehouse]

Better Essays
1837 words (5.2 pages)

Starbucks : A Star Bucks Store Essay example

- ANSWER: Starbucks has 26 stores in NZ more than 1000 employees. In 1981, Howard Schultz president and CEO had initially strolled into a Star bucks store. From his first measure of Sumatra, Howard was drawn into Star bucks and joined a year later. After a year, in 1983, Howard ventured out to Italy and got to be enthralled with Italian espresso bars and the sentiment of the espresso experience. He had a dream to take the Italian café custom back to the United States. A spot for discussion and a feeling of group....   [tags: Coffee, Starbucks, Espresso, Howard Schultz]

Better Essays
798 words (2.3 pages)

Starbucks And A Modest Nine Store Operation Essay

- Starbucks was founded in 1987 with a modest nine-store operation in the Seattle, Washington. As of April of 2010 Starbucks had 8,812 company-owned stores and 7,852 licensed stores within 50 countries, and they also had an annual sales of 10 billion. Now something that stood out to me was the impact that took place in the fiscal years 2008-2009. The first set of numbers that I want to get into is the Net Revenues at Company-Operated Retail Stores followed by the Average Sales Revenues at Company Operated Retail Stores....   [tags: Starbucks, Coffee, Howard Schultz, Revenue]

Better Essays
1422 words (4.1 pages)

Marketing Plan For Starbucks And Starbucks Essay

- Unit II Research Project (Starbucks) Angelo R. Jones BBA 3201-Priciples of Marketing Columbia Southern University Target Market for Starbucks Starbucks, a coffee bean sales company did not have much of a marketing plan in place at its inception. Based in Seattle Washington the company began to sell coffee beans to espresso bars and upscale restaurants back in 1982. It took 11 years to progress to that level of production, they originally were a local store vendor at Pike Place Market....   [tags: Coffee, Starbucks, Espresso, Coffeehouse]

Better Essays
903 words (2.6 pages)

Starbucks As An Example Of Starbucks Essay

- In order for an organization to be successful, it must plan its financial activities well in advance. Let’s use Starbucks as an example. Starbucks mission is: To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. A brief summary about how Starbucks became Starbucks. What happen in the 80s with Starbucks. 1971: Starbucks opens first store in Seattle’s Pike Place Market. 1982: Howard Schultz joins Starbucks as director of retail operations and marketing. Starbucks begins providing coffee to fine restaurants and espresso bars....   [tags: Coffee, Starbucks, Espresso, Coffeehouse]

Better Essays
803 words (2.3 pages)

Globalization Of Starbucks : Starbucks Essay

- Key Summary and Problems: The purpose of this case study is to understand the globalization of Starbucks. Is Starbucks just a cup of coffee or is it more. Starbucks has taken a basic item and transformed it into a way of life. Individuals are no longer drawn out to savor coffee in the morning just to get the caffeine they require for the day; they can drink coffee any day of the year for entertainment purposes. Coffee is currently an agreeable affair that anybody can have whenever they please. What caused this intense change....   [tags: Starbucks, Coffee, Coffeehouse, Espresso]

Better Essays
1182 words (3.4 pages)

Starbucks Analysis : Starbucks Coffee Essay

- 1. Starbucks Starbucks Coffee is one of the famous roaster, retailer, and marketer of specialty coffee in the world. It’s opened in 1971, it has more than 7,300 coffee shops and kiosks in the USA, and more than 3,000 shops in 34 other countries, including Japan, Canada, the United Kingdom, China, Taiwan, South Korea, the Philippines, Thailand, Malaysia, Mexico, Australia, Germany, and New Zealand. In addition to a variety of coffees and other drinks, Starbucks also features other food items, espresso machines, and CDs....   [tags: Coffee, Coffeehouse, Espresso, Starbucks]

Better Essays
1322 words (3.8 pages)

Introduction Of Starbucks 's ' The Name ' Starbucks ' Essay

- Starbucks first began its story back in 1971 when it was just a sole store in Seattle’s Pike Place Market. By offering what is now known as some of the world’s premium fresh-roasted whole bean coffees, little did they know the entire company would be one of the biggest and well-known names around. “The name “Starbucks” was actually inspired by the first mate in Moby Dick, which evoked the romance of the high seas and the seafaring tradition of the early coffee traders” (Our Heritage, Starbucks)....   [tags: Starbucks, Coffee, Espresso, Coffeehouse]

Better Essays
716 words (2 pages)

Starbucks Coffee Essay

- Starbucks Coffee Table of Contents Introduction 3 Product Analysis 3 Product Overview 3 Market Structure 4 Competition 5 Dunkin Donuts 7 Krispy Kreme 3 McDonalds 8 Panera Bread 8 Elasticity Estimates Pricing Strategy 10 Forecast 12 Determants of Demand 13 Forecast Model 15 Forecast Summary 15 Works Cited Introduction With the economy in trouble, the stock market tanking it is important to start your day with a good cup of coffee to take on these challenges. Can Starbuck’s sustain it business model and place in the market....   [tags: Starbucks Coffee Case Study]

Free Essays
7480 words (21.4 pages)