Starbucks : A Good Cup Of Coffee Essay

Starbucks : A Good Cup Of Coffee Essay

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Starbucks is one of the top coffee retailers in the country. It is important for us to know how to break down and manipulate ads around us, like this Starbucks ad. This advertisement was first published around 2009 it was part of an ad campaign. Some other ads put out on this campaign was “Beware of cheaper coffee”, also implying that a good cup of coffee comes with a price. If we do not learn to break ads down, the ads will start to manipulate us into buying the product. It is important for us to learn this so we can actually control ourselves and things we buy. This Starbucks ad is promoting relaxing morning in the city by using perspective, focus, and text.
The perspective of the Starbucks ad is important because it allows the viewers’ eyes to be drawn to the product. The coffee cup is centered on the right side of the page, and is also level with the camera. It is large and takes up one half of the image. This perspective is what makes the cup look bigger than it really is. In other words, the coffee cup is bigger to draw our attention on the Starbucks Coffee label, which sticks...

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