Case Study Of The Five Stages Of Group Development

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There are 5 stages of group development as outlined by Robbins, DeCenzo, Coulter & Woods (2014), which are applicable to Michelle’s company and her plans to restructure her business by creating effective work teams. These stages are, respectively: forming, storming, norming, performing and adjourning. The 5 stages will be discussed and applied throughout this essay to the case study of FitBite. The essay will also outline example activities that the employees may undertake during each stage. With Michelle wanting to double the number of nationwide staff from 30 to 60 by the end of August 2015, there will be significant change in staff dynamics as their work structure changes from individuals in groups, to small effective teams. Throughout the essay I will also illustrate the applicability of the 5 stages of group development to Michelle’s plan for creating effective work teams. The rationale of this essay and specifically the concept of group development is important to facilitate the changes in external environments, globalisation, and the desire to remain competitive in the market, as managers are increasingly turning to team …show more content…

For Michelle’s employees, the development of group cohesiveness is through the setting of rules and standards to accomplish the team’s mutual set goals and intended purpose of maintaining high market share. This stage is applicable to Michelle’s as norming allows for her teams to assign roles to each member based on their strengths which will assist in managing the sales and marketing of the FitBite devices. According to Robbins et al. (2014), this stage is complete when the group’s structure solidifies, and there is a common set of norms or expectations. Essentially this is group cohesiveness, which is a characteristic of team effectiveness as referred to by Robbins & Judge

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