Sports and the Business World
In the wide world of sports, teams will try and find a way to better market themselves in the nation to make more revenue. There are many ways to market your team but in the newer generation teams have been taking a different approach. Most teams will advertise there big sports star in trying to have people buy there gear, buy tickets, or simply support their team. But the most effective way to market your team is getting to the kids first. In advertising for a younger generation, you will tie the kids in more at an earlier age and hopefully will stay with the team throughout the years.
Reaching tomorrow’s fans, teams seek long-term benefits from marketing to kids and teens. Youth Marketing is one of the most popular ways that sports are using to market their teams. Television has become the main source of marketing pro teams, as some teams have their own T.V show. The New York Jets launched “Generation Jets,” a weekly half-hour show for children that uses animated characters, Jets players and New York landmarks to teach life lessons. A few of the lessons featured in season one-preparation, patience, and faith- might also be the keys to success for pro teams that are marketing to kids and teenagers. In airing this show the Jets targeted kids six to eleven years old, in hoping that the kids would watch it before they realize what’s cool. “Generation Jets” is more than a TV show, it became the opening for a comprehensive kids marketing effort that has seen the team launch a dedicated Web site, create themed merchandise, and re-brand its community relations activities and kids club. Case in
point: Like many teams, the Arizona Cardinals have a kids club through which members receive specially created newsletters and team merchandise. Many marketers figure that kids clubs are a sort of necessary evil, a way to create some connection with children and teenagers who probably aren’t going to buy full-price tickets for years to come.
For pro teams, getting fans while they’re still young is probably the most important now than ever because of well-established competing forces like the Internet, video games and action sports. The way teams are going about it, varies from team to team. The range of tactics includes everything from scheduling ...
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...g to attract four to five year olds. To attract those youngsters, Reebok markets kids-only for kids’ only styles, creates kid targeted retail displays and steals a few tricks from kid’s breakfast cereal. Reeboks main focus is it tries to mirror its kid targeted advertising with retail displays to help young kids make the connection from TV spots to the product in stores. Sales at stores with those displays consistently outstrip sales at merchants without them. On the other hand Nike which is a high profile athletic apparel and footwear company was having trouble positioning themselves successfully with youths. The youths have been more attracted to newer brands such as Volcom or old school with Adidas that is making a comeback because kids watch more and more TV and extreme sports are becoming more and more popular each day. In trying to get the kids back to supporting NIKE, NIKE came out with a contest that had a youths compete in skate and
bike jumping. At this event the kids were video taped and the best ones moved on. Also, NIKE was giving out their branded materials in seeking to get the consumer back. This event was highly attended and NIKE was able to increase its brand.
By giving back to the community through sporting events, it will allow for our community to grow around our sports team. Building our sports up to connect to the community will allow for many opportunities to give back to a community that is willing to help pay and support their sports teams. Whether its donating money from a game to helping kids become more involved with sports, it’s a duty of the sports teams to ensure that the support they are given is put back into the community that stands by
Kids don't understand the persuasive intent of marketing messages and can’t directly evaluate them to make informed decisions on their own. They say gambling is a fun way to get more excitement and joy out of watching sport, but in many cases, this
"Nike." Columbia Electronic Encyclopedia, 6th Edition 1. Academic Search Premier, EBSCOhost (accessed November 6, 2009).
Kids just want to have fun. In a bygone era, parents wanted kids to play sports for fun and camaraderie. However, a new attitude is developing among coaches and parents, which is mopping-up fun from youth sports. Now it's all about the team and the game. The team must win the game at any cost.
American Football is a huge spectator sport where offensive and defensive players will use teamwork and perseverance to try and score more points than their opponent. Football is highly respected in America, where boys will try and pursue the dream of playing in the NFL (National Football Association) someday; but if you look at an average neighborhood, you will find that kids and adults of all ages love to go out and throw around the pigskin. (Lerner and Lerner 275). One thing Americans will take pride in is the college and NFL football teams they root for. People sit down with a beer and talk hours upon hours of football and two individuals can get in a heated discussion in the local sports store of whose sports team is better. Surprisingly enough, one will find the most passionate football players at the high school level. Most boys will start their football career as a young child in football programs such as Pop Warner to get a foothold and to get those involved in teamwork and friendships. These programs are usually the start to someone falling in love with the sport and making it a career choice eight years later. Football is one of America’s favorite sports. When fall season comes around, people across America are placing bets, finding out where that new sports bar is, and buying wide screen T.V’s to watch NFL on Sundays. After their team plays, they will go out and reminisce what happened that Sunday. While thousands of fans are still pumped from the NFL games they watched; small towns across America are getting ready to shut down their shops and restaurants to have the chance to make it to the local high schools football game. Ray Glier, a reporter for the New York Times, writes about football in the small town of Appala...
Since its creation, Nike has proven itself as a popular brand and it has created niches by selling products such as footwear, apparels and various types of sports equipment. This paper will attempt to trace the product development of Nike shoes from its origins in conception and design to the manufacturing and production process located in contract factories in developing countries to advertising and marketing of Nike as a cultural commodity and finally, the retailing of the footwear around the world.
Nike is a worldwide known business that many people around the globe are attracted to purchase. They make a variety of products ranging from shoes and clothes to sports gear, sports products, and many different accessories. Nike is designed for everyone ranging from infants to elderly. Because of their range of age for products, this makes them a huge competitor. Being able to appeal to all ages and styles of people.
...fected by print advertising even if they don’t realize it. Nike uses all different forms of advertising to appeal to all audiences.
Nike is one of the biggest footwear and apparel manufacturing companies in the word. The company came into existence in 1964 by Bill Boweman and Phil Knight and named it as the Blue Ribbon Sports. The company changed the name to Nike, which is Greek word meaning victory, in 1972 after producing a good brand of shoes that became popular among the athletes (NIKE, Inc., 2001). Since then, the company has been successful, dominating the world market of athletic shoes. The company’s products are sold in more than 170 countries across the world. The company also sponsors various sports events at national and international levels. The company slogan “just do it” is catchy and attract many people tom buying its products. This makes the company to grow continuously due to wide and stable customer base.
Participating in a sport at an early age can be essential to the overall growth process during a child’s upbringing. Whether the participation is through some sort of organized league or just getting together amongst friends and playing, the lessons learned from this can help teach these kids and provide a positive message to them as they develop. There is a certain point, however, when organized sports can hinder progress, which is when adults get too involved and forget about the underlying reason to why they are helping. While adult involvement is necessary, adult involvement can sometimes send the wrong message to children when they try to make participation become more than just about fun and learning. According to Coakley (2009), “organized sports are worth the effort put forth by adults, as long as they do what is in the best interest of their children and put that thought ahead of their own agenda” (Coakley, p. 151). This is a valid argument because once adults put themselves in front of the children and their values, it needs to be re-evaluated as to why they first got involved in the beginning. Partaking in organized sport and activity from a young age can be beneficial to the overall development of children, as long as decisions actions are made in the best interest of the children and not stemming from ulterior motives of adults.
Everyone feels the need to belong. Some people find the answer to fulfill that need in sports. In the United States, the go-to sport is football. Following one’s hometown team or childhood NFL team through the regular season, playoffs, and hopefully, the Super Bowl has become a staple for today’s culture. Whether or not their favorite team makes it to the big Super Bowl game, they still find themselves cheering on one of the teams competing. T...
Nike’s positioning in the market has more of a mass appeal compared to their main competitor Adidas who strive to make products for elite athletes. The positioning strategy for Nike is currently working at a satisfactory level as Nikes global annual sales between 2013-2014 was reported as 27.8 billion (Statista, 2014) compared to Adidas’ 19.95 billion (Statista, 2014). The global market for sports apparel is expected to grow at a compound annual growth rate of 4% between 2012-2019, Nikes compound annual growth rate during 2010-2012 was 12.3% which is an excellent result as the brand’s growth was larger than the market as well as outgrowing Nike’s closest competitors Adidas, Puma and Asics (Forbes,
Sports have been around for thousands of years. The history of sports in United States began back in the 1840s. United States is a very unique country when we look at its sports, just like every country has a different structure of sports so does US. This paper will be taking about the Sports Organizations and Governance, the sports industry, sports organizations, and Structure of sports in the United States. It will also cover the Sport in the United States vs. Other Western Democracies by taking a look at the State Political, historical context, team objectives, and sports organizations. It will also cover the uniqueness of American sport as well as cover the mass participation and give recommendations on how to increase participation and success.
This project concentrates on the Nike Sports shoe; Nike is one of most significant shoe manufacturing company worldwide. Sportswear manufactured by Nike is known for quality and is most liked brand of athletes. (Daniel, 2011)
which led retailers to use the Nike brand to attract customers to their stores. Nike gained