Hello Class,
In today’s ever changing and adapting social media landscape, one thing is certain-businesses need a personal yet still organic platform to express themselves. Instagram is one social media tool in particular that is helping in the promotion and marketing of individual sports events, sports organizations and sports entities. Even though Instagram is a relatively young company, its reach and popularity is very massive. According to Jenn Herman’s Maximize Social Business (#MSB) article in just three years Instagram has established over 150 million users, which is a faster growth trajectory than Facebook, Twitter and Pinterest. In addition to such a massive user base, 60% of those users are outside of the US making global expansion
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Sports companies can report company news (sponsors/partners) via Instagram by using it as a public relations tool to announce news visually. Sports companies can go behind the scenes of what’s happening at the sports company. These candid and personal photos from behind the scenes can help promote that sports companies’ sponsors and partners by enabling natural conversations and life experiences from the consumers. A real advantage of utilizing this social media site is that the posted pictures can be tailored and tagged to reach certain targeted audiences and pique the interests of even the non-sports fan. Using the website web.stagram.com to post and view Instagram photos through a web browser on a laptop or personal computer can give sports businesses the ability to track and check what the consumers are doing after viewing each and every picture. Sports businesses using the Instagram mobile app can filter the photos towards particular users and demographics. One downside to social media is that the sports companies might have a hard time of controlling the discussion if the Hashtag campaign is misused and abused by consumers. When McDonald’s launched #McDStories on Twitter, it turned from heart-warming stories about Happy Meals to horror stories of sickness. Sports companies will have to monitor any of the pictures they post and control the conversation without appearing to actually controlling the conversation in order to make the campaign be a positive one and still maintain that organic and transparent
Social media is a key tool that has changed both our everyday lives and the way we do business. In the modern world, almost everyone who has a smart phone – and most of those who have computers - also hold accounts on a social media company. Currently, In N Out Burger and Shake Shack, two of America’s most buzz-worthy restaurants, are exhibiting great success at using the social media world to promote their businesses. Both companies have established a presence on many of the most popular social media outlets, including Facebook, Twitter, and Instagram. Each of these burger-focused restaurants, however, has demonstrated a very different approach to their social media.
The use of social media in sports is a relatively new trend. Social media has enabled people to become more interactive with their favorite celebrities, athletes, and sports teams. Social media allows fan’s to keep up with their favorite teams with up to date news and it also helps the organization, specifically their marketing department. Sports teams have utilized Facebook and Twitter pages for their organizations in hopes of gaining revenue as well as the attention of their fans and casual fans. Social media is constantly evolving to keep up with the newest social trends and fads.
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
Webster, L. (n.d.). The Disadvantages of Using Facebook for Business Needs. Available: http://smallbusiness.chron.com/disadvantages-using-facebook-business-needs-38685.html. Last accessed 26th Feb 2014.
Instagram marketing offers social media fans the chance to plot an extra work where they get paid for posting beautiful pictures and get free stuff. Instagram is a medium where brands used to promote their products and services by sharing photos or small videos.
Here you will learn how to establish and grow your brand on Instagram. Some businesses have been using Instagram for years without success because they were unfocused, focused on the wrong thing, or were alienating their core consumer. Here are ten tips to help small businesses, entrepreneurs and new starters make a positive splash on Instagram.
Instagram is one of the best and prominent marketing platform that help businesses to spread out their word across the world with the means of pictures. Everyday more than 75 million pics/posts are uploaded in Instagram, and that 's why it has turned as a world of attention and traffic as well. If used Instagram smartly and savvy, it can help you reap attention which can be effectively used and exploited for the business.
When marketing on Instagram make sure that the post is reaching the target demographic. This can be achieved using the hashtag system. A hashtag turns “topics and phrases into clickable links on personal pages” (Rezvani 2013). This helps users find posts and topics they’re interested in. Marketers must be aware that a hashtag is a way of reaching the target demographic.
It mirrors how we are increasingly becoming an entrepreneurial society each day. Companies nowadays market and promote their products with ease. If you log into instagram you will find posted photos of various products or logos of different brand names. Survey has shown that an approximated 40% of brands use instagram for marketing (social media examiner, 2014).
Social media in marketing is used as an apparatus that builds an identity for a brand and gives awareness that they thought they could have. It does not only respect buyers, but also customer allegiance. Social media is widely-ranged so it can be used in whatever way that best conforms to the strategy and wants of the business. In accordance to the social media marketing report of 2014, a considerable (64%) of marketers use social media for at least 6 hours or more and 41% for 11 hours or more weekly, more importantly nearly (19%) of marketers use up to 20 hours each week on Facebook, Twitter, LinkedIn, Instagram and many more. The report also showed 7 social media platforms that led in 2014 which are Facebook, Twitter, LinkedIn, Google+, Youtube, Pinterest and Instagram.
Social media marketing is a new trend of marketing where different Businesses have taken to social media sites to market and promote old and existing products and brands or create more awareness of their new products. Facebook and Twitter are the two most well known sites where firms market and promote themselves. Over one billion users worldwide use both sites everyday; from averages Joe’s to famous celebrities. Such is the power of each social media site that one post can make or break you.
The company that I am doing for my social media tracking is The Coca-Cola Company. Coca-Cola is the world’s largest beverage production company. They produce more than 500 different brands of sparkling and still beverages. Coca-Cola is based in the city of Atlanta Georgia and was founded in May of 1886. Coca-Cola is amongst the most recognizable brands in the world and was listed as the world’s most valuable brand in 2012. Coca-Cola currently has more than 3500+ products worldwide and is a multi-billion dollar brand. Coca-Cola strives at being the brand that, “Inspire creativity, passion, optimism and fun” (Cocacola.com).
Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...
Redsicker, P. (2014). 5 Social Media Trends for 2014, New Research. Retrieved 25 March, 2014, from http://www.socialmediaexaminer.com/social-media-trends-2014/