India is known as the “The home of spices”. There is no other country in the world that produces as many kinds of spices as India. India is the largest producer, consumer and exporter of spices. The climate of the country is suitable for almost all spices because of diverse agro-climatic regions comprising tropical, sub tropical and temperate regions, where we can grow various kinds of spices. Among the 109 spices listed by International Organization for Standardization, India grows about 60 and Indian spices flavor foods in over 130 countries (Nirmal babu et al., 2013) Spices constitute an important group of agricultural commodities and have played a major role in human life and history because of its specific flavours, taste, and aroma, which are virtually indispensable in the culinary art. Several kinds of spices are grown in India since time immemorial, India is the largest producer, consumer and exporter of spices, with a 46 per cent share by volume and 23 per cent share by value, in the world market. India has a worldwide reputation as the only country which produces almost all kinds of spices and it is through these spices exports the country earns the much needed foreign exchange over a long period of time. The Indian spice export basket consists of around 50 spices in whole form and more than 80 products in value added form. India accounts for 25-30 per cent of world’s pepper production, 35 per cent of ginger and about 90 per cent of turmeric production. Among the Indian Federal states, Kerala tops in pepper (96 per cent), Cardamom (53 per cent), Ginger (25 per cent) production in the country. Andhra Pradesh leads in Chilly and Turmeric production in the country with 49 per cent and 57 per cent. In coriander, cumin and fe...
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...a Ashutosh, S., Sharma, M. L. and Singh, N. K. 2011. Challenges and Constraints of Marketing and Export of Indian Spices in India. International Conference on Technology and Business Management, March 28-30, 2011.
Sajith Mohan, S., Rajan, S. and Unnikrishnan, G. 2013. Marketing of Indian Spices as a challenge in India. International Journal of Business and Management Invention 2: 26-31.
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In recent years, there has also been an increased consumption of rice and convenience foods across Italian markets. We feel that the current bean market in Italy is ripe for entry, and that Camellia’s “Classic Cuisine” line would be an appropriate place to begin on a small scale. If a select few product lines are successful, Camellia can explore potentially exporting an increase number of product lines. Given this information and the current bean market in Italy, we are proposing that Camellia export the following bean mixes: • Louisiana Bean Soup Mix • Cajun Creole Spice Red Beans &
Erythroxylum coca Lamark is a tropical shrub of the order Geraniales and the family Erythroxylaceae. Two tropical genera of the dicotyledons totaling approximately 250 species of trees and shrubs compose this family. Family characteristics are alternate, undivided, lobeless, toothless leaves, and small flowers in clusters from the leaf axils with persistent calyces with five lobes or sepals, five petals often with appendages, ten persistent stamens united at their bases, and three styles. The fruits are small drupes. (see Everett, 1981and Angiosperms in Brittanica Online) The name Erythroxylum comes from the Greek erythros, red, and xylon wood. Lamarck described the species E. coca in 1786. (Plowman,1982)
Lamb, C. W., Hair, J. F., McDaniel, C. D., & Wardlow, D. L. (2009). Essentials of marketing (6th ed.). Cincinnati, Ohio: South-Western College Pub..
...ition of spices into the market during the Middle Ages not only created an economic boom but also led to the change in social, political, and religious outlooks of society. The vast importance of the spice trade opened the doors for nations to expand and create new relationships with neighboring regions, but most importantly it allowed individuals such as Columbus, Da Gama, Polo and other explorers to be able to discover new domains that eventually led to the colonization of the Americas today. Paul Freedman’s book does an excellent job in enlightening the reader of how meaningful spices were throughout the centuries and with the help of numerous primary sources, the message was clear just after reading the first chapter. The book allows us to have a better understanding of the fundamental importance spices played in shifting the medieval times into the modern era.
Coffee Time is a chain of coffee bars that is popular in North America and Europe. It obtains and roasts some of the finest coffee beans and they also sell a variety of blended coffee beverages and snacks. In addition, recent trends in the global coffee business indicate that South Asia is an emerging market for coffees with a special flavor and coffee bars. Coffee Time has identified India among other South Asian economies as a bright prospect. Coffee Time is a premium brand of exotic and regular coffee flavors. For many Americans and Europeans, Coffee Time stands for the celebration of coffee. Since, the management of Coffee Time is considering the option of entering into India; they must analyze some data and come up with a research design that should answer the following:
Orchidaceae, the second largest plant family, is the most diverse and highly evolved amongst angiosperms which constitute about 40% of the monocotyledonous taxa. The recent taxonomical studies imply that distinctly named varietal number of orchids fall very close to a total of 19,000 comprising 800 genera and 25,000 species (Lahaye et al., 2008). Orchids mostly comprise of epiphytes whose greatest diversity occurs in tropical and sub-tropical regions. India has a rich heritage of wild orchids in the world. It is estimated that nearly 1,600 species are found in India which constitute approximately 10% of world orchid flora. High humidity and low temperature accompanied by good rainfall makes Assam, Manipur, Western Ghat regions of the country prime hot spots of orchids. Orchids are undoubtedly the ornamentally elite group owing to their perplexing complex floral features with exquisite beauty. The flowers comprise two whorls of petaloid organs termed tepals which encircle the reproductive organs of the plant. Morphological features like the size and shape of the column, presence of appendages, conformation, position and number of the anthers, as well as characteristics of the pollinia and other structures of flowers help us to identify species-specific variations.
Phalaenopsis orchids are one of the most profitable potted crops that are produced all over the world because they are having longest flower life. These orchids are also known as moth orchids. Large-scale production of these orchids is in The Netherlands, China, Germany and Taiwan. These species generally grow in monsoon areas and possess adaptation to dry and wet cycles. These species exhibits lithophytic and obligate terrestrial habitat of tree species of Esmeralda and Phalaenopsis amabilis subsp rosenstromii. They are found all over tropical Asia and islands of the Pacific Ocean. In the North, They exist in Taiwan, Philippines, and China. Their distribution extends over south India, Sri Lanka, Australia, and Papua New Guinea. This orchids generally grown in regions where the ambient temperature is greater than 280C. The roots of Palaenopsis exist in three kind’s namely epiphytic, substrate, prostrate and aerial. Leaves of this species are fleshy and succulent in nature. These higher temperatures generally inhibit the process of flower initiation. The night temperatures ranging from 250C in the day and 200C at night initiates flowering.
Marketing is a essential part of a business because it helps to control the way that goods or services are sold. When marketing a specific product or service it is crucial to be well informed in all aspects of marketing, which include the marketing mix, marketing strategy, target market in which you will offer your product and the environmental factors that could effect how your product is received, including social and cultural difference, competition, economic and technological aspects. In this paper I will explain how I will market the product which I have chosen. An Herbal Shampoo brand called "Herbalize."
The pomegranate (Punica granatum L.) has been highly praised favorite table fruit from the ancient time. The potential nutritional, medicinal values and pleasant flavor with sweet acidic taste have been gain consumer appeal globally. That indicates the great scope for the industrial processing in to value added product, which is scarce in the India. The major problems faced by the processing industries are that the pomegranate fruits are available only for a short period (February to March). Heavy turnover of produce creates glut in the markets and the growers are bound to sell their produce at a non-remunerative price. It clearly brings out that the commercialization of pomegranate variety will be determined by its ability to provide stable processed and viable product of high value. The fruit beverages production has been become an important commercial at industrial scale after 1930 (Makwana et al., 2006).
India's ice cream industry offers a potentially lucrative market for US agricultural and food exporters. Trade liberalization in the country is driving the growth and diversification of the sector, with consumers given a wide range of ice cream flavors such as vanilla, strawberry, butterscotch and chocolate. High tariff rates and inefficient distribution systems continue to hamper the import market, but an increasingly affluent younger generation of consumers will likely boost the ice cream sales.
Plant taxonomy has different kinds of history in world of plant and it plays an important role in biology and human society. Men from time immemorial have been dependent on the plants for their demands. This human nature for plants exhorts him to identification and classification of plants into different groups, for example food plants, medicinal plants and ornamental plants. This extends to the commencement of taxonomy.1 The taxonomy is made of two words Taxis (arrangement) and nomous (rule). The term was given by AP de Candole (1778-1841). It’s a branch of science which are used to gather knowledge of different types of plants and their systemically grouping In another way it is a study of a Phylogenetic system of many types of classifications
the European era in Indian history. The lucrative trade in spices of Malabar - in modern Kerala - had tempted
Today, India is the second most populous country in the world. The culture of India is also among the oldest to survive, reaching back to nearly 5,000 years. India received their inde-pendence from Britain on August 15th, 1947, thus allowing them to become the most populous democracy in the world. There are many aspects as to what makes India unique, one principle in particular is their food. Indian cooking is vivid, exquisite, and simply delicious. It depends on a wide variety of spices, herbs, and grains for its specific taste. The different types of food which India carry include basic spices, traditional foods, and tasty snacks. It is notable that India has been one of the world’s main dealer of spices for at least 3,600 years.
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Saikat Banerjee, (2008) “Dimensions of Indian culture, core cultural Values and marketing implications. An analysis”, cross cultural management: An Internationa Journal.