Given the subject matter of the dissertation it is apparent that a thesis is a suitable structure in which to explore the hypotheses that will be put forward. It will consist of a combination of theoretical and empirical research, i.e. based on observation and experiment. The experimental data will be gathered from observing a real life project aimed at marketing an artist’s campaign within the music industry and by closely monitoring the success or otherwise of the techniques discussed in the following thesis.
The thesis will comprise of the following structure:
Introduction Context & Theoretical Background
Methodology, including Practical Element
The abstract gives the reader a brief overview as to what the thesis is trying to prove and the topics that it covers. A possible abstract for this dissertation could be: “This thesis describes the concept of Slipstream Marketing and its application within the music industry. It seeks to assess its performance compared with traditional marketing techniques. The performance of Slipstream Marketing techniques will be measured by gathering data from an actual artist’s marketing campaign centred around the forthcoming football World Cup. Data will be collected from this case study through various methods and used to prove or disprove the hypothesis. The dissertation hopes to define Slipstream Marketing’s role within the music in...
... middle of paper ...
Sutherland, M. & Holden, S. (1997). ‘Slipstream Marketing’. Journal of Brand Management. [online]. June 1997 issue. Available from: http://www.palgrave-journals.com. [Accessed 29 November 2009]
Sutherland, M. & Sylvester, A.K. (2000). ‘Advertising and the Mind of the Consumer: What Works, What Doesn’t and Why’. (II). Australia. Allen & Unwin.
Godin, S. (2008). ‘Tribes: We Need You To Lead Us’ (I). UK. Piatkus.
Brogan, C. Smith, J. (2009). ‘Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust’. (I). John Wiley & Sons.
Godin, S. (2002). ‘Unleashing the Ideavirus’. (I). US. Simon & Schuster.
Oshinsky, D. (2008). ‘2008 Summer Opympics Blog’. [online]. Rockymountainnews.com. Available form: http://blogs.rockymountainnews.com/2008_summer_olympics_blog/archives/2008/08/the-greatest-free-ad-ever.html#. [Accessed on: 6/11/09.]
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Introduction Project Management What is Project Management. Project Management is the back-bone of the construction process. It is the discipline of organising, planning and managing resources to ensure successful completion of the goals and objectives of a specific project. Knowledge of modern management techniques, along with an understanding of the construction and design processes, is key to good Project Management. A construction project has set tasks, to be done by certain people and to be done by a certain time.... [tags: resources, prince2, standards]
1608 words (4.6 pages)
- A Project Introduction and a Project Plan Project Deliverable 1: Project Plan Inception: The scope of this project revolves around the addition of new resources and expansion of existing systems and hardware. This will provide an avenue for a larger entity that has the capability to deliver in an efficient and effective manner. A hybrid model such as cloud technologies will provide the appropriate structure relevant for a large and growing entity as per the proposed merger. A cloud technology can be hosted within and outside the entity for security reasons and maintenance issues.... [tags: project introduction, project plan]
1042 words (3 pages)
- Introduction Project Management. The very term evokes images of project managers pouring over Gantt charts, assigning work out to their teams, and soliciting updates. By definition, project management entails significant management, but what about leadership. The two are by no means mutually exclusive, but how do they differ. One definition suggests management is the art of getting people to get things done; leadership is the art of getting people to want to get things done. Researchers Dale Christenson and Derek Walker believe leadership is critical for any project and a project vision “is a significant contributing factor to project success” (39).... [tags: Project Analysis]
1605 words (4.6 pages)
- The Edge Project was a combined project between the Australian Government Department of Family and Community Services (FaCS) and Centrelink in order to develop a professional system for the Family Assistance Office (FAO). It was a processing application, for the administration of claims and payments for people applying for entitlement to family-related payments. However, SoftLaw is a private sector company that supplied software and expertise for the development. Thus, the ANAO considers whether management of the project, and decisions made during the project, were in accordance with better practice for the Edge project.... [tags: Project Analysis ]
652 words (1.9 pages)
- Executive Summary Summary and Conclusions The proposed 3M mining project would provide measurable benefits to the Shasta County economy. It would also provide much needed revenue to Shasta County, as well as its incorporated cities, and schools. Economic activity would be enhanced through expenditures for construction, maintenance, fees, taxes, capital expenditures, and general day to day operations. Spending by the mine during construction will give a large one time boost to the Shasta County economy, and annual operation costs will provided economic and fiscal impact far into the future.... [tags: Project Proposal]
1441 words (4.1 pages)
- Managing Project Risk Introduction Managing project risk is one of the hardest parts of any project. It has been compared to a field of landmines in which one wrong step can stop you in your tracts. In developing a project that needs to be planned out in advance, a project manager should take into account those stumbling blocks which could inevitably cause delays or increased costs, is a must. Although in any project there are a number of risks that can develop during the project, the top five specific risks should be considered.... [tags: Project management]
1232 words (3.5 pages)
- An Introduction to the CYC Knowledge Base I. Abstract This paper is intended to be an introductory tutorial on the Very Large Knowledge Base (VLKB) called CYC. Described herein is the reasoning for the origination of the CYC project, the intended usefulness of the project (application areas), how CYC is being constructed, and a brief introduction to the supporting tools that have been developed to interact with the CYC knowledge base. II. Introduction Many Knowledge Bases (KB) have been developed to help people solve problems in very specific applications.... [tags: CYC Project Technology]
1667 words (4.8 pages)
- Managing to be On-Time Project Time Management Project Management for Information Systems Table of Contents 1 Introduction 4 2 What is Time Management? 5 3 Why is Time Management Important? 6 4 What are some of the Challenges in Time Management? 10 5 Summary 12 6 References: 13 Table of Figures Figure 3 1 Typical Project Performance 8 Figure 3 2 Project Performance after Milestones are Identified 9 1 Introduction All project managers know about or should know about the "triple constraints of project management" - all projects are constrained by three elements: scope, time and cost.... [tags: Project Management]
1880 words (5.4 pages)
- Project management synergy beyond traditional processes Abstract Project Management - The term that dictates the future of a project. A successful project owes all its credits to the Project Management and the evidence is obvious when the service (result of the project) meets all its expectations. Yet we have witnessed several projects failing even after having a plan in place, following the plan and meeting all the requirements. Why have these projects failed and what more is critical to the success of the project.... [tags: Project Management]
1330 words (3.8 pages)
- Introduction ============ I have been asked to create a solution to computerise a system for Super Sports who sell sports shoes. The system that I will create will follow the specification given to me. I will include some hand drawn sketches of the forms I will create. I hope for the system to be user friendly and easy to navigate throughout. The new system will have to store data, calculate totals and quantities. I will make use of command buttons and macros within excel to navigate and to record data.... [tags: Computer Science]
910 words (2.6 pages)