The Space Of A Pharmacy Operates On Gender, Sex, And Sexuality Essay

The Space Of A Pharmacy Operates On Gender, Sex, And Sexuality Essay

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In this essay I will explore how the space of a pharmacy operates on gender, sex, and sexuality as it relates to the consumption of sexualized products and how they are arranged in that space. First we must understand what a sexualized product is, a sexualized product is an article that is manufactured for sell that’s has a use which is attributed to sex or a sex role. While this definition describes items like condoms (and other methods of contraception), it also includes lubricants and more distantly involves feminine hygiene products. I will also evaluate relevant research that addresses the attitudes that consumers share when entering places like pharmacies and convenient stores to acquire sexualized products.

Have you ever entered a pharmacy and seen how people react to the “aisle of shame”, that is the feminine hygiene aisle? Sometimes the aisle is home to condoms as well, sometimes condoms and like items are stored behind the counter. Already with the placement of these items in the store there is an operation happening, be it a conscious attempt by the manager or an innocent coincidence. By having condoms shelved in the “aisle of shame” men are less comfortable going to purchase them, on the other hand, although women don’t feel completely comfortable buying sexualized products, having these products in the feminine aisle slightly eases their anxiety. Why does anxiety arise? Marketing researchers at the University of B.C. surveyed 130 sexually active students in 1996 and their findings show that 66 percent of men and 59 percent of women felt at least some level of embarrassment when they went to purchase condoms. Researchers found that the more embarrassment the person felt the less often they purchased condoms and the f...


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...eem, poor speech, and other afflictions that could make someone uncomfortable when they have to approach a cashier with any products much less products that are associated with a private and sacred part of their life. As it relates to feminine hygiene products embarrassment may arise from purchasing vaginal deodorants or extra-strength feminine washes. This is because when other women or even men observe you with these items snap judgments are made. The thoughts that may cross their minds range from ‘she has poor hygiene’ to ‘she is smelly down there’. All of these possibilities deter consumers from buying items that are made to touch your genitals. Genitalia is a sensitive topic for society members, one that is typically steered away from. When in the public sphere it is more comfortable to just ignore the fact that bodies have requirements and demands.












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