When Southwest Airlines opened the doors in 1971, their approach in this well-defined industry was anything but standard. They launched themselves into a class of their own through a radical business model. According to Spector (2009), "Business model innovation has become an increasingly common avenue for corporate growth. At its most basic level, a business model is the organization's approach to generating revenue and making a profit." (p.5). Southwest Airline's approach was to be a quality low-cost, high-frequency, point-to-point carrier. The low-cost flights competed not only with other airlines but they a...
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Schlangenstein, M. (2011, Jan 6). Southwest Loyalty Program Gets First Revamp in 23 Years to Boost Traffic. Bloomberg. Retrieved from http://www.bloomberg.com/news/2011-01-06/southwest-loyalty-program-gets-first-revamp-in-23-years-to-boost-traffic.html.
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