Essay about Southwest Airlines: A Great Place to Work

Essay about Southwest Airlines: A Great Place to Work

Length: 1614 words (4.6 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

Southwest Airlines: A Great Place to Work

The Success of Southwest Airlines

The Beginning
In the mid 1960’s, Rollin King, an owner of a small commuter air service from San Antonio Texas realized the inconvenience and expense of travelling between San Antonio, Dallas, and Houston. Through the urging of his banker and his own vision, Rollin King decided to start an intrastate airline. King first pitched his plan to Herb Kelleher – a San Antonio attorney who had performed previous legal work for King. King’s proposal was to focus on the three-city, Golden Triangle of San Antonio, Dallas, and Houston, all of which were experiencing rapid growth and development. King’s research determined that the three cities were far enough apart in distance between one another that air travel could possibly become the preferred method of transportation over busses and cars. Kelleher agreed to learn more about King’s proposal and the two decided to discuss King’s plan in more detail over cocktails. With nothing but a pen and a cocktail napkin, King proceeded to draw out his idea on that cocktail napkin and eventually Kelleher was on board. In 1967, with only $560,000 Air Southwest Co. was incorporated.
In 1971 after several years of battling legal issues with competing airlines, Southwest finally got off the ground with three destinations and three planes. The business plan from the very beginning was to provide low fares, on time schedules, and excellent customer service. Southwest’s first service began between Dallas and Houston. Shortly after beginning that service, Southwest management noticed all the major airlines were beginning to pull out of Houston Hobby Airport. Realizing Hobby’s close proximity to downtown Houston attracted Sou...

... middle of paper ...

...uld be an honor to be both a customer and an employee of this fine organization.

Freiberg, K. & Freiberg, J. (1996). Nuts! Southwest Airlines’ Crazy Recipe for Business and Personal Success.

Southwest Airlines Company History and Profile. Retrieved 11/2011 from

PBS, Chasing the Sun. Retrieved 11/2011 from, History of Southwest Airlines. Retrieved 11/2011 from

Southwest Airlines, Fact Sheet. Retrieved 11/2011 from

Southwest Airlines, Our Culture. Retrieved 11/2011 from

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

How Important Is Leadership And The Work Culture Of Southwest Airlines Over The Years?

- How important is leadership and the work culture to Southwest Airlines over the years. Give several examples. Southwest Airlines began as a small intrastate carrier, in Texas, embroiled in a legal battle from the beginning of operations. Southwest Airlines argued against the Wright Amendment, contending the airline was not part of the 1973 agreement made with major air carriers, who agreed to transfer operations from Dallas Love Field to DFW International Airport. Therefore, the Wright Amendment attached to the 1979 Air Transportation Act did not apply to Southwest Airlines (Ahles, 2014)....   [tags: Southwest Airlines, Airline, Low-cost carrier]

Powerful Essays
1119 words (3.2 pages)

Case Study : Building Business Agility At Southwest Airlines Essay

- Strategic use of information systems is one of the most important issues facing firms in today’s business environment. Information systems (IS) can either enable or hinder business growth, so organizations must learn to use IS advantageously. The case study “Building Business Agility at Southwest Airlines” by Ross and Beath (2007) demonstrates how a firm can drive business success through a revolutionary change in its use of IS. In the following case analysis, I will introduce and evaluate Southwest Airlines, describe and analyze its approach to IS as outlined in “Building Business Agility at Southwest Airlines,” and provide future recommendations for the company....   [tags: Southwest Airlines, Airline, Low-cost carrier]

Powerful Essays
739 words (2.1 pages)

Southwest Airlines : Mission And Vision Essay

- During the week for 1 hour in the evenings I join with a group of professionals of Cross-Fitters near Love Field Airport. Everyone is motivated to endure a tough workout that consists of a combination of fast paced burpees, push-ups and countless squats. What I discovered is most of the young and middle aged grouped participants work for Southwest Airlines. I’ve selected Southwest Airlines because of the uniqueness of the company’s business strategy and to know my Crossfit partners speak highly of Southwest Airlines....   [tags: Southwest Airlines, Airline, Dallas Love Field]

Powerful Essays
1417 words (4 pages)

Southwest Airlines : A Winning Strategy Essay

- 1. Is there anything that you find particularly impressive about Southwest Airlines. There are few things that are impressive about Southwest Airlines first one is how they treat the employees. For Southwest Airlines employees are first and customers are second. If the employees are treated well that will bring in happy customers. Next is that Southwest is not only with their low prices but is able to create a competitive advantage by offering a fun and humorous experience when flying. Finally another impressive fact is when Herb Kelleher’s retire from CEO position yet remained a Southwest employee till July 2014....   [tags: Southwest Airlines, Low-cost carrier, Airline]

Powerful Essays
859 words (2.5 pages)

The Southwest Airlines Company And Its Culture Essay

- The Southwest Airlines company and its culture is one that is often cited in today 's business classes. The airline is widely known to be “different” compared to many of its competitors, a result of its founding values and strong corporate culture. This culture developed early in Southwest’s history and was deeply entrenched due to the competitiveness of the airline industry, as well as due to some of the pressures experienced as a result regulatory issues and stiff competition. Since CEO Gary Kelly took the reins of the company back in 2004, Southwest has maintained and enhanced the company’s ability to offer customers a great flying experience for low fares....   [tags: Southwest Airlines, Airline, Boeing 737]

Powerful Essays
739 words (2.1 pages)

Case Study : Southwest Airlines Mission Essay

- South West Airlines Southwest Airlines mission is a loyalty Customer Service brought across with expression of warmth, friendliness, amazing surprising or single pride and Company Spirit. Their vision is to become the best airline, and the best money-making airline company. Aflac Joining forceful core showing off to people with quality items and groups of managers at aggressive costs to give the best protection respect to shoppers. Similarities, differences and influence on the organization An organization vision describes shows the unavoidable future of the association, what the team tries to complete in the close or far off future....   [tags: Southwest Airlines, Airline, Mission statement]

Powerful Essays
981 words (2.8 pages)

Case Study : Southwest Airlines Co Essay

- Although Southwest Airlines Co. takes only the sixth place in the ranking of Forbes magazine[1], SWA is the world 's largest low-cost carrier, has become the biggest domestic airline in the United States, by number of travelers carried. More than 70 million passengers fly SWA ewery year to over 60 destinations around the continental United States. Passengers have found that Southwest 's affordable tickets create almost a new type of transportation, more in competition with the automobile than other airlines....   [tags: Southwest Airlines, Airline, Low-cost carrier]

Powerful Essays
819 words (2.3 pages)

Southwest Airlines' Sustainability and Future Essay

- Southwest Airlines’ Sustainability and Future “The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit (Southwest Airlines, 2009).” Since its conception in 1971 by founders Rollin King and Herb Kelleher, Southwest Airlines has stood by their mission statement. The simplistic belief of "If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline (Southwest Airlines, 2009)” has served Southwest in becoming a major competitor in the airlin...   [tags: Southwest Airline Industry Case Study]

Powerful Essays
2038 words (5.8 pages)

Southwest Airline 's Greatest Strength Essay

- Southwest Airline’s greatest strength is their financial stability. They are able to maintain profits even when the industry is in economic crisis. Their financial success is in large part due to their low operational costs. Short haul, point-to-point trips allow them to save time and money. This not only provides faster trips to customers with shorter wait time, but also increase the amount of customer turnover which provides more profitability. Southwest should continue to operate at low costs so they may continue to provide low prices to their customers, since cheap flights is one of the keystones of the company....   [tags: Airline, Low-cost carrier, Southwest Airlines]

Powerful Essays
731 words (2.1 pages)

Southwest Airlines Essay

- Southwest Airlines, Key Facts: Niche strategy. Concept: • Concentrate in underutilized airports • 1 type of aircraft – fuel-efficient 737 (1994 – more that 200 planes) • Frequent, on-time departures • Low cost fares, only 2 types of fares per root • No seats assigned, no meals • Point-to-point roots • Higher equipment initialization, shorter turn-around times Competitive advantage: • Cost structure • "The workforce is dedicated to the company. They're Moonies basically. That's the way they operate." Issue: New Competition....   [tags: Company Business Analysis Management]

Powerful Essays
1737 words (5 pages)