SoundCloud: A German Startup Case Study Essay example

SoundCloud: A German Startup Case Study Essay example

Length: 1218 words (3.5 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

SoundCloud: A German Startup Case Study

When Alexander Ljung and Eric Wahlforss founded SoundCloud in 2007, their idea may have not seemed very unique. However, their desire to create a simple music-sharing platform took advantage of a huge opportunity in the growing array of social network websites. By focusing on music sharing, these two young founders honed in on untapped potential, which has today become a very successful, and continually growing, company. Similar to the stories of other startups that have focused on specific markets, SoundCloud followed in the footsteps of twitter, facebook, flickr, and vimeo. Each specialized their website and therefore attracted specific groups of people looking for their services. SoundCloud is a very good example of a startup that was able to address a need of a specific market, and consequently expand to include the general population.
SoundCloud: Addressing Music Artists
Founder Wahlforss describes how SoundCloud was founded to fulfill a very basic need felt by himself, among others, “To make a long story relatively short, SoundCloud was born out of a need that both Alex (Ljung, ed.) and I felt. … Alex was doing music scores for movies, and I had produced some electronic music and released an album. But we both felt that there was a clear deficiency in the tools that were available – a gap in the market for getting a piece of audio from point A to point B to any number of recipients. That was the embryonic idea, let’s say. We went from that kind of niche market to a more generic audio infrastructure for the web.” (Weverbergh). The basis of the company was founded on the idea that there was no easy way to share music and receive feedback. Pre-SoundCloud artists could upload music to...


... middle of paper ...


...refore the subscription they sell is still based on the niche market they started with. Unlike Pandora or Spotify, free users can stream music without interruptive advertisements, and they can also upload a limited amount of music.
Since 2007, SoundCloud has grown from a tiny German startup to a massive music sharing based website. By integrating music sharing with a social-network type platform they have outshined their competitors and continue to grow each day. The company is continually expanding the SoundCloud brand through their own mobile application, as well as integrating with many other websites and mobile applications.. SoundCloud depicts a company that very successfully took advantage of an unmet need and created a worldwide brand. Only time will tell if they will be able to continually expand and fulfill the demands of music enthusiasts everywhere.





Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

SoundCloud: A German Sartup Case Study Essay

- SoundCloud: A German Startup Case Study In 2007, founders Alexander Ljung and Eric Wahlforss started SoundCloud to fufill their need for a simple music-sharing platform. Inspired by other simplified media companies such as twitter, vimeo, and flickr- they felt that music had been left out of this innovative shift towards technology-assisted collaboration. As co-founder Alex Ljung explains, “it was just really, really annoying for us to collaborate with people on music — I mean simple collaboration, just sending tracks to other people in a private setting, getting some feedback from them, and having a conversation about that piece of music.”(Van Buskirk)....   [tags: Alexander Ljung, Eric Wahlforss]

Strong Essays
1670 words (4.8 pages)

Project Selection Process For The Startup Essays

- For the given hypothetical scenarios of getting more than expected fund for our startup, let us assume that the startup is about delivering IT services like customized software development for small to medium scale businesses from different countries. Other than the funding, it requires resources like skilled employees, suitable IT development environment for working on such project. It is assumed that the funding is adequate to arrange such resources. Keeping that in mind, the project selection process is discussed here....   [tags: Net present value, Cash flow]

Strong Essays
791 words (2.3 pages)

Essay on German Support of Nazi Rule

- “Looking back over the period of Nazi rule, this much can be said with a measure of certainty: German society as a whole did not oppose the regime’s anti-Jewish initiatives.” It is hard to believe that a whole society for the most part could be influenced by one man and his rule. Hitler was a very charismatic man who influenced thousands of Germans against their fellow German-Jews. Many were friends, neighbors, some could have even been family by marriage. The anti-semitism took over the society suddenly, laws were created against the Jews....   [tags: German History ]

Strong Essays
2251 words (6.4 pages)

Essay on Insight Into How the German Culture Is

- Germany is a country of its own uniqueness and beauty. The country is located to the North of Europe, north east of France, west of Poland and below Denmark. Unification in Germany was achieved in 1871, under the leadership of Prussian Chancellor Otto von Bismarck. Ever since that time period, the country has flourished into one of the thriving, top nations in the world economically. Within this report, readers will gain insight into how the German culture is, and how to do business with the Germans....   [tags: germany, german culture, dutch]

Strong Essays
2264 words (6.5 pages)

The Involvement that the Brothers Grimm Had in Developing the German Nationalism and Social Culture at the Beginning of the 19th Century

- One of the ideologies that started to emerge in the German states during the early nineteenth century was the concept of nationalism. The idea of being loyal to one country and having a cultural pride that makes ones country better than the others. Two brothers, Jacob and Wilhelm Grimm, well educated, and respected scholars, helped develop this ideology by gathering folk tales from the different regions in order to help unify Germany and to implement its values amongst its readers. Their stories became well known across the German states because of how relatable they were to the majority of the middle and working classes, and how similar the stories were for every tribe....   [tags: German nationalism]

Strong Essays
1019 words (2.9 pages)

The Student Movement and German Terrorism Essay

- Introduction The post-Second World War period was a tumultuous time for Germany, as it entailed the division of the nation into two distinct governmental entities – West Germany and East Germany. As West Germany emerged as a bulwark against the Communist-led East Germany – backed by the Union of Soviet Socialist Republics (USSR), it effectively allowed itself to be modeled by the United States (US) as the promoter of democracy in Western Europe. The Marshall Plan, which enabled West Germany to resurrect its status as an industrialized economy, became the cornerstone of US involvement in the nation and eventually throughout the rest of Europe....   [tags: German Student Movement]

Strong Essays
930 words (2.7 pages)

Music as Propaganda in the German Reformation Essay

- Music as Propaganda in the German Reformation The reformation was a religious and political movement that took place in the year 1517. This movement was spread by the Cristian humanist Martin Luther, when he posted his “Ninety Five Theses”. The reformation itself is one of those things everybody has heard about but no one quite understands, even nowadays, 500 years after this movement occurred. The main reason for this movement is unknown, however, some causes are being slowly known. First of all, as this movement occurred in the renaissance, humanism was on the air and all the humanist ideas were being spread, so people were thinking more rationally, thus questioning the church and its ways...   [tags: german arts, church]

Strong Essays
1053 words (3 pages)

German Presentation - Meine Schule Essay

- German Presentation - Meine Schule Meine Schule Ich gehe auf den Queen Elizabeth gymnasium. Sie liegt in der stadt Horncastle, nicht weit von Lincoln. Ich denke, daβ die Schule gross und ziemlich modern ist. Wir haben eine grosse Aula, viele Labor und ein Lehrerzimmer, eine moderne Turnhalle und drei Informatikräume und einen guten Schulhof seitdem es viele Schüler und Schülerin gibt. Ich besuche diese Schule seit zehn Monate, weil ich von London umziehen musste. Ich denke dass meine Schule sehr gut ist weil die lehrer und lehrerhin hilfsbereit sind....   [tags: German Essay]

Free Essays
434 words (1.2 pages)

What is The German Question? Essay

- What is “The German Question”. What is “The German Question”. This is a question that has been posed by many analysts over the years, each having their own views on what fulfills this question. However, each agrees that it is a question of high complexity. According to Constantin Frantz, “The German Question is the most obscure, most involved and most comprehensive problem in the whole of modern history”. What makes Germanys’ question so difficult to pinpoint is the fact that for all of its existence, until 1871 and again in 1990, it has struggled to unify a nation into a single state....   [tags: Germany German Essays]

Strong Essays
2407 words (6.9 pages)

Startup Plan for Wedding Internet Business Essay

- Startup Plan for Wedding Internet Business Frequent Shopper Programs Card Programs, or Frequent Shoppers Programs (FSP) are increasing in supermarkets around the country. FSPs are bringing more consumers into the grocery stores more often and studies show that these cardholders are more likely to spend than non card members. One study shows that over 80% of customers shop less than once a week in the same store. Most consumers have low customer loyalty, so retailers are looking for a way to reward them in order to get them to continually shop in their stores....   [tags: GCSE Business Marketing Coursework]

Free Essays
423 words (1.2 pages)