Sony's Strategy Towards the Music Industry

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Introduction:

The apparent Apparent? Is it or isn't it? Do you have an opinion? -Christopher Thacker 3/15/10 10:35 PM problem with Sony Music Entertainment is that they It not they. -Christopher Thacker 3/15/10 10:36 PM are not planning anything to advance in the new digital music world. Many former CD buyers are now easily downloading music online from Sony's competitors and illegal downloading sites. Also, Sony's record label is practically unknown to the public, whether people own its music or not. Says who? Is this according to your research? -Christopher Thacker 3/15/10 10:36 PM We have done research on the recent conditions of the company as well as the online music industry to find examples of the public's shift towards online downloading. We have also created a qualitative research sample by interviewing individuals about the issue. What is the bottom-line? Your introduction lacks clarity and precision. -Christopher Thacker 3/15/10 10:37 PM Who is your audience?-Christopher Thacker 3/15/10 10:39 PM

Secondary Research:

Our group has analyzed and researched many components of Sony's general strategy towards their music industry. Recent articles and financial statements have illustrated that Sony has not shown much effort to compete with their competitors in the online music distribution industry. They also need a strategy to act against the recent craze of online music piracy.

Sony's market is becoming more digital with online purchasing and downloading, but Sony doesn't provide any service that consumers can use to get music online. While Sony has no connection to the online music customers, their competitor's new products and ideas continue to progress and help ...

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...ws them to make more music in the future. This will hopefully open some eyes up to the "big picture" rather than the selfish downloading frenzy (Dan Ferguson, personal communication, March 9, 2010).

After completing the convenient sample, I felt like the results were extremely effective because the responses were honest and straight forward.

Conclusion:

After researching Sony Music Entertainment and current music distribution, we can confirm that Sony desperately needs to catch up to its competitors in several ways. Such as? -Christopher Thacker 3/15/10 10:40 PM They must have something to compete with Apple's iTunes and ipod mp3 players because those products are gradually becoming the standard personal music tools. Sony also needs to promote their record label and find ways to increase their CD sales so they can regain popularity.

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