Experiment is the most scientific of the four common methods of social science research. It involves forming a hypothesis, and testing it through experiments in a highly controlled environment. Researchers may develop surveys, which are a series of questions to be answered through interviews or questionnaires. To get accurate results, it is imperative that the researchers have the right participants. This is accomplished either through a particular population, or focus of the research, or through a sample/randomly chosen participants meant to represent the whole. The third method is participant observation, which involves the researcher inserting themselves and participating in the subject’s activi...
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...ustrate how difficult it can be to remain objective when examining other cultures.
Watson’s article discusses the impact of American fast food chains like McDonalds on the culture of Hong Kong. He argues that fast food was not new to Hong Kong, but the introduction of McDonalds made this foreign American food more available to the average consumer. It became integrated as part of their culture, and as a result it was no longer foreign, but ordinary. Many sociologists claim, “[The]Hong Kong case illustrates the power, the hegemony, of cultural imperialism - convincing consumers that the transnational is the local” (Watson 286). However, Watson argues that Hong Kong is only becoming Americanized superficially. Watson sees this integration of other cultures as proof of the growing diversity of Hong Kong’s own culture, rather than its replacement through globalization.
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