Sociological Concepts in Skinny Bastard, by Joel Best

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The following is an analysis of the sociological concepts described by Joel Best in the book Skinny Bastard. The main topics discussed in the book are: “learning the truth about protein and how it can make you fat”**, a “behind the scenes look at the meat industry”**, and the cruelty and contamination that occurs in the production of meat and dairy products. “Which foods can get rid of your gut, all the while still enjoying food”**, and in specific chapters discussing the social and moral importance of knowing whats in your food? The two authors/claimsmakers provide very disturbing insights and information about the foods that we all eat everyday, and give great ideas to whip your ass into shape, through practical application and extraordinary affirmations; making this book not only crucial for those looking to get in shape and learn to eat healthier, but providing great information for those already vegetarian or vegan.

The two main claimsmakers/experts are Rory and Kim who are on the fringe of societal norms when it comes to issues concerning the nutritional standards of the meat and dairy conglomerates. In the chapter Meat: Rotting Decaying, Decomposing Flesh, we learn the truth behind the “farm” raised meat and dairy industry. While not only horrifying, cruel, and inhumane for the animals that are raised there, it is responsible for the onset of early puberty in females, the dramatic increase in heart disease, colon cancer, prostate cancer, birth defects, heavy-metal poisoning, among a host of other physiological diseases and issues. While the majority of society would agree that these are valance issues relating directly to the tangible culture, particularly effecting the pre-scripted and pro-scripted norms, they become bl...

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...e values and beliefs that the activists already share with the audience for their claims in order to mobilize them to action.”* While the prospective supporters are generally predisposed to the social problem being presented, it is not unlikely that the message can be digested by those who have opposition to the framing, allowing them to become partial supporters of the principal. In closing while it doesn’t mater on what side of the issue you perch what does mater is becoming informed. Informed both about the methodology of social construction and about the process of meat and dairy production, choosing to be an individual critical thinker, making his/her own providence, instead of the acolyte sheep of a post industrial society. “It is the mark of an educated mind to entertain a thought without accepting it.” Aristotle~

Works Cited

skinny bastard,

social problems

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