Essay about The Social Part Of The Internet

Essay about The Social Part Of The Internet

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From our reading and our day to day lives, it has become apparent that we must be connected, our lives are lived both in realtime and online. The social part of the internet has become for many second nature, for some it is just as important (and perhaps for some more important) than their actual lives. We share more and more online, we talk more, create friendships and we share things together (take the UoPeople as a perfect example). Our use of social media has grown almost as much as our use of the internet, Bosari (2012) highlights that 43% of people aged 20-29 spend more than 10 hours a week on social media sites. But all age groups are embracing the social aspects of the net. It seems we have all become more confident and trusting of the internet, and its offerings, Wright (2014) reports that a recent survey by the Internet Advertising Bureau UK found that nearly 80% of consumers would be more inclined to buy more often in the future because of a brand 's presence on social media. As a result so has the amount of business we do online. So it makes sense that we take and extent this social aspect to the workplace, not to do so would be foolish.

Business was quick to adapt, and most business will include some form of social media marketing into their business plan. Bosari (2012) points out that 94% of all businesses with a marketing department used social media as part of their marketing platform. Surely there can be no better way to engage with your potential customers than on a medium they use so frequently and trust so readily. If you truly know your business and get the right message to your target audience, there is a greater chance of reward for a smaller amount of investment than would be achievable with the traditiona...


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... advantage you could be onto a winner.Social media puts you in the hands of your consumers, literally, so it cannot be ignored, and any investment in the sector is money and time well spent.

References

Bosari, J. (2012, August 8). The Developing Role of Social Media in the Modern Business World, Forbes.com, Retrieved Nov 27th 2015, http://www.forbes.com/sites/moneywisewomen/2012/08/08/the-developing-role-of-social-media-in-the-modern-business-world/

Wright, E. (2014, June 23). Small business tips: how to use social media to boost business | Guardian Small Business Network | The Guardian. Retrieved Nov 27th 2015, http://www.theguardian.com/small-business-network/2013/aug/29/social-media-boost-business-tips

Pateman, N., & Holt, D. (2011). Inbound Marketing, Retrieved Nov 27th 2015, http://my.uopeople.edu/pluginfile.php/94498/mod_page/content/22/InboundMarketing.pdf

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