Previous studies examined the social integrative needs for users to socialize with other users. The definition of social interaction has changed with the rise of mobile and communicative technologies. In terms of media ecology, we can argue that social media is prevalent; with Twitter dominating the service for TV users to expresses themselves during live watching TV shows. According to SORUCE, many participants in their research noted their TV experiences progresses with social media. Users sent text message during live watching, as it was it is more personal.. Social TV allows strengthening their relationships with friends by watching videos together and creating new online friends. Furthermore, the abundance of multiple these practices are a way to affirm their personal opinions or thoughts about the content watched. Additionally, there is abundance information on multiple user-generated platforms to help the development of social television. For Wohn and Na thesis, their study examined the popular use of tweeting messages surrounding popular TV content was their focus, they determined that tweets were used a means of gratification for television and a form of use for Twitter (SROUCE). The aim of was to highlight how social media has granted users to experience ‘ group viewings’ during their TV watching experience and the large number of tweets demonstrates that people use Twitter to express themselves (Wohn and Na, 2011). Their research determined that viewers were not communicating directly amongst another, rather through the use of hash tags, re-tweets, and mentions on Twitter. They determined that users did not interact directly; rather they sought to join and interact in larger groups (SROUCE). The phenomena Twitter h...
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...ngthen their relationships with friends by watching videos together and creating new friendships. Additionally, the theory perspective refutes that idea that audiences are passive consumers, rather, they are engaged and aware of the media content they are exposed to, as it is based on their needs. From the perspective of media ecology, the theory examines the environments of mass media and effects on human societies (SOURCE). It can be applied to the development of social television challenges the concept that television is anti-social, unproductive, and a domestic activity (SOURCE). Nonetheless, social television is embedded in the movement of social networks, mobile devices, and mass media. It has transformed the way viewers share texts, images and narratives of television but also engagement in peer-to-peer networking and production and distribution of content.
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