The set up of social media sites such as Facebook means that there is a convergence of audiences that may require self-censorship from the user. The “news feed” feature on Facebook means that any post or activity from a user can be broadcast to anyone they are friends with (boyd 2008, p. 13). This creates a problem through what is known as “context collapse” (Marwick 2013, p. 360). Erving Goffman (1959 cited in Marwick 2013, p. 356) posited that individuals express their identities differently based on context and audience. Social media, particularly platforms that require users to use their “real” identity like Fac...
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...ia has come to play an enormous, potentially inescapable role in our society. However, the potential benefits provided by the allowances of social media in terms of interactivity should not overshadow that numerable harms it can bring about for individuals, and broader society by extension, particularly when it is clear that steps have been taken to obscure these harms from the users of social media. The inbuilt structure of social media that results in context collapse placing restrictions on positive liberty, forcing individuals and marginalised groups to feel less able to freely express themselves. Both content filtering and data surveillance restrict negative liberties by making decisions for users, generally without consent. These restrictive features demonstrate that social media fails to deliver on its potential and consequently has an overall negative impact.
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