Social Media Marketing : Marketing Essay examples

Social Media Marketing : Marketing Essay examples

Length: 1157 words (3.3 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview


According to Diamond 2008, social media marketing is marketing that concentrate on people and not products. The company can represent the product through a promotional tool if possible all that really matters is customer’s feedback. Marketers are scared about social media marketing because people provide and control the content posted, therefore negative word of mouth can be said about the brand which can spread worldwide in the twinkle of an eye. Social media does not only help companies and brands expand or create awareness it also influences consumers behavior in terms of gathering information, purchasing decision, opinions, attitude and brand evaluation. Marketers need to post topics that will introduce great conversations with consumers using the platform. According to (Evans 2008) the ability to influence followers effectively is the basic quality marketers need. Another key point about social media marketing is that marketers can listen, keep track and measure what is happening in the social media world in order to offer better customers services.
WHAT IS SOCIAL MEDIA MARKETING?
Social media marketing is the application of marketing knowledge, methods, and dimension of raising social and economic needs Lazer and Kelly’s (1973). It surpasses the traditional means of business, businesses can now be heard and visible and given a platform to communicate with customers like never. Marketing is a management process that identifies, supplies, and presumes customers needs or requirement and want. Social media marketing is a platform that helps regenerate an organization marketing techniques. It helps create a new perception about the company’s product and the vital marketing programs and create a method to become an edge in the o...


... middle of paper ...


...h organically. This has made companies to turn to Instagram the daughter company as their marketing tool. She also stated that due to Instagram reliability and its ability for clients to engage in advertising of their products it has managed to capture peoples interest more effectively despite the gap Facebook have compared to it. Instagram has brought increase in sales for Facebook since they started paying attention in promoting their product more on Instagram.
Social media is relevant in marketing because it has given it a voice, created a way to communicate with people around the globe, and brought about marketers and consumers relationship.
From fast foods to departmental stores, automobile companies and beverage industries are all using social media as a marketing tool. Many brands are also using it to effectively grow their businesses in reaching their goals.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

What Is Social Media Marketing? Essay

- What Is Social Media Marketing. What is social media marketing and what does it have to do with you. Well, I 'll answer those questions by saying this: Social media marketing is simplified in terms of reaching customers through sharing a message through written content, videos and images. The concept is to gain increasing traffic and attention from those who use social media. Social media marketing covers various social networks which enables you to communicate activities and short messages with others....   [tags: Marketing, Social media, Marketing strategy]

Better Essays
1713 words (4.9 pages)

The Social Media Marketing Strategy Essay

- If it seems as though the world of social media marketing has already changed dramatically in the last year or so, that may be nothing compared to what we will see in the coming year. Below, we explore five upcoming trends with the power to change how you approach your social media marketing strategy. Reduced Organic Reach Facebook was simply the first in what is certain to be a long line of reduced organic reach. In the past, marketers were accustomed to leveraging the power of social media for free....   [tags: Marketing, Social media, Marketing strategy]

Better Essays
735 words (2.1 pages)

Social Media Marketing : Marketing Essay examples

- According to Diamond 2008, social media marketing is marketing that concentrate on people and not products. The company can represent the product through a promotional tool if possible all that really matters is customer’s feedback. Marketers are scared about social media marketing because people provide and control the content posted, therefore negative word of mouth can be said about the brand which can spread worldwide in the twinkle of an eye. Social media does not only help companies and brands expand or create awareness it also influences consumers behavior in terms of gathering information, purchasing decision, opinions, attitude and brand evaluation....   [tags: Marketing, Social media, Social network service]

Better Essays
1157 words (3.3 pages)

The Impact Of Social Media On Marketing Department Essay

- Introduction Marketing departments find that the biggest challenges they face is how to market their products to a large audience. To successfully implement a marketing and advertising strategy for their organization the marketing department most look into all the tools and outlets in which will reach their target market. With the new popularity of social media and its global reach provides marketing departments with a powerful tool to reach its target market. To achieve penetration to the target market, marketing department must keep consistency but also differentiate their advertisement campaigns to accommodate their individual market segments (Cadotte & Bruce, 2003)....   [tags: Marketing, Social media, LinkedIn, Advertising]

Better Essays
1173 words (3.4 pages)

The Topic Of Social Media Marketing Essay

- Results Task 1: Analysis of Scholarly Journals and Articles on the Topic of Social Media Marketing The analysis of the scholarly articles and journals provided a large amount of information on social media itself and the effectiveness of using it as a marketing strategy. In the article “From Social to Sale”, the authors’ findings indicate that television advertising and e-mail marketing have a positive effect on consumer spending (Kumar, Ashish, et al). They also found that consumers with greater privacy concerns are less likely to participate in a company’s social media site....   [tags: Social media, Marketing, Facebook]

Better Essays
813 words (2.3 pages)

Top Social Media Marketing Trends Essay

- Top Social Media Marketing Trends to Help Marketers Dominate In 2016 Want to change the way you leverage social media for digital success this year. It’s time to evaluate your social media strategies, and differentiate great tactics from ones that have under-delivered. This evaluation is really important to come out with a unique social media strategy to rock the markets in 2016. There are a bunch of opportunities which can let you shine on the social media front. So let’s have a look at highly effective social media trends that will help you dominate the market in 2016....   [tags: Marketing, Advertising, Social media]

Better Essays
790 words (2.3 pages)

Essay on An Article On Social Media Marketing

- Social Media Marketing Advancements in technology allow communication to be more efficient and more reliable. Websites have been designed that are based on social interaction and businesses are getting involved online to connect with their consumers through this Internet site. These websites are called, social media, and it offers a way for consumers to network by sharing content that is accessed online. An article from the California Management Review defines social media as, “the way in which people interact to create, share, and exchange information and ideas in virtual communities and networks” (Katona, 2014)....   [tags: Social media, Marketing, Business, Facebook]

Better Essays
1117 words (3.2 pages)

Effective Tips For Social Media Marketing Essay

- 5 Effective Tips to Maximize Social Media as a Marketing Platform Many small to mid-sized business owners have grasped the importance of utilizing social media platforms to increase their overall exposure. The challenge for businesses who want to optimize their social media marketing campaigns is that marketing trends are constantly evolving — making it necessary to make adjustments in the middle of their campaigns. While there are some social media marketing practices that are extremely trendy, there are other practices that are consistently used to solidify online marketing campaigns....   [tags: Twitter, Social media, Marketing]

Better Essays
1052 words (3 pages)

Stance And Its Social Media Marketing Essay

- Everyone likes socks; I being a sock lover my brand is Stance. Stance does not just make socks; they also produce underwear as well. Stance was founded by Jeff Kearl and many others in 2009. Stance has used social media to promote their brand; they use sites such as, Facebook, Instagram, and Twitter; they are very active on all three. Their posts include pictures of the socks they are promoting, videos about their product, and retweets and shares of customers who promote their product. A competing brand on Stance is a company called Arthur George, founded by Robert Kardashian back in 2012....   [tags: Twitter, Social media, Social media marketing]

Better Essays
909 words (2.6 pages)

Personal Statement On Social Media Marketing Essay

- Photographs, infographics, and other types of visual content seem to be the latest trend in social media marketing, which is great because they are a lot of fun to create.However, you can’t post just any old picture to Instagram and expect to become an overnight sensation. Gaining followers and getting likes and comments on Instagram often proves just as difficult as it is on any other social media network. In this article, we provide you with 8 tips that will help you get the most out of your Instagram posts, based on the recent research conducted by Dan Zarrella of HubSpot....   [tags: Social media, Social media marketing, Comment]

Better Essays
788 words (2.3 pages)