The Importance Of Project Management In Social Media

I have said it before and I 'll say it again; social media marketing is not a set it and forget it marketing tactic. It takes a lot of work and consistency. It 's complicated and can quickly get messy.

Those playing the role of a social media manager can attest to the fact that toady 's posting, tweeting, snapping, and all those other social posting terms in use today are complex efforts. A multitude of elements goes into a social media campaign such as images, videos, writing, analytics, scheduling and more. Coming up with 140 character statement to make an impact is in and of itself a challenge.

True, anyone can launch and run a social media campaign and end up with somewhat acceptable results. However, a person with skills such

Project Management and Social Media
Project Managers are trained to take requests, that are at times obscure, and turn them into structured projects that when completed will ultimately meet a business goal. They begin by analyzing all the stakeholders involved, collecting requirements, and then breaking the project down into workable tasks.

Project managers are good at what they do because they learn more about the business, product or service than anyone else in the company. They have to know the company dynamics, culture, business objectives, customer needs in order to be able to formulate plans that can be executed on. In social media marketing, this means they know the voice of the brand better than anyone else.

In social media, campaigns are in essence projects, requiring a smorgasbord of skills that include the coordination and efforts of several stakeholders and in-depth knowledge of the brand and its services needing to be marketed. A multitude of moving parts requiring lots of

Implementation of a structured approach that will provide momentum and ensure value to your stakeholders. Project managers are documenters and trackers at every step of the way. Their process is what guides the team and gets them to the finish line. They are the captains, the coaches, the MVPs.

Unfortunately, a recent report shows that 70% of businesses lack a formal social media process. Hiring a social media manager with strong project management skills can establish the much needed formal process.

Like in project management, social media is made up of stakeholders who truly drive the projects, in this case, campaigns. The external stakeholders in social media are the target audience members, and internal stakeholders are staff and executives. Great social media marketing not only promotes initiatives from different departments but also effectively balances these promotions with other engaging and relevant content.

Although, stakeholders are driving the campaigns, at times they can lose focus and change the scope if not reigned in. It is the social media manager 's responsibility to ensure a launched campaign meets business objectives and stays on track. Again, this is a duty project managers undertake with every project. Ensuring there is no scope