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Should employers use social media in the hiring process
Impact of social media on business performance
Impact of social media on business performance
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Social Media Global Trend Effect On Best Buy We live in the world where everyone must have instant gratification instead. Because people want answers now and not later, they turn to social media for the latest updates such as the news, music, celebrities, and employment opportunities to name a few. Global trends, for example, social media, presence in organizations can be both a threat or an opportunity for workforce growth, business expansion, and customer and vendor relationships. Therefore, Best Buy’s human resources (HR) has to make adaptations to their annual operating plan to address possible threats or opportunities of social media in their strengths, weaknesses, opportunities, and threats (SWOT) analysis. Social Media addresses both …show more content…
Social media plays many different roles within how it affects a firm’s knowledgeable workforce, job creation, applicants’ active employment searches, triumph deals that improve a company’s reputation and market position, and employer’s competitive benefits and wages (refer to the Appendix). Therefore, Best Buy’s HR must consider social media either as an opportunity or threat after assessing this global trend impact on enterprises. Social Media Opportunities As the economy is recovering from a recent recession, job seekers are taking up to search for employment; many businesses are utilizing social media to target outside talent to employ (Pay Attention, 2008). With emerging markets, companies are transitioning in these markets once they seal the deal, social media aids in boosting firms’ image and status (Pay Attention, 2008). When businesses experience a heightened return on investment, they use different forms of social media to document their revenue and how employees receive benefits from the company’s good fortune (Anson, 2012). Social Media …show more content…
With this information in mind, Best Buy will need an HR strategy and action steps to address the role of social media within the corporation. Best Buy’s Human Resources Strategies for Social Media Human resources will wield social media as an opportunity to scout for new talent, display to the marketplace they are an employer of choice, and to connect with employees, vendors, stakeholders, and customers to answer questions and give feedback on performance, products, and service. • The human resources department and the information technology (IT) department will collaborate to develop a social media page with success story videos of current employees for job seekers to view and get a feel for the Best Buy culture (Anson, 2012). • Both HR and IT will create live interactive pages for applicants to test run available positions, take feedback surveys about those openings, and live chats with HR personnel about the company as a whole (Anson,
Nair (2011) states, social media can be described as online tools where content, opinions, perspectives, insights, and media can be shared. Some people create content, while others lurk, observe, or disseminate content. At its core, social media is about relationships and connections between people and organizations.(p. 45) Due to so much information being shared through social media it has changed the way businesses interact with their business partners or vendors, businesses have also started to create new product because of the information that is available to them through social media, thus attaining higher profits. At the same time, because of social media and the amount of information that is shared through these services, businesses have been put in a position where they must be careful how they operate to keep their reputation and na...
Justine,T & Cassie,H (2014) Social Media in the Workplace-The Good and the Bad/Workplace…Retrieved from www.workplace/awardstrategy.com.au
A. M. Kaplan and M. Haenlein, ‘Users of the world, unite! The challenges and opportunities of Social Media’, Business Horizons, vol. 53, no. 1, 2010, pp. 59-68.
Many organizations have had to change the way they operate because social media has become such a powerhouse that has to be implemented in their marketing and communication strategies.
“Social media is the democratization of information, transforming people from content readers into content publishers” (Evans, 2012). “Social media has existed since the 1990s; however, only in the last several years has it made substantial gains in popularity worldwide” (Campbell, 2013). Social media can have a very big impact on the reputation of a company. Because we are living in an age of information, people could be easy to get some important information from social media. These services contained features such as chat programs, games, mail, and instant messaging. Every day, people use social media for work, shopping or fun. So, if a company wants a successful marketing strategy, it must make good use of the Internet. Although some people
This paper will discuss and identify the effects of social media, and what will make social media better through research on best practices. Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they want about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms daily, making it necessary for companies to not only be familiar with those platforms, but also know how to reach the consumer through them.
Social media has blossomed over the years in every direction possible. One of the reasons social media is popular today is because it allows you to interact. It also gives you the opportunity to voice your opinions. These interactions have made this world a much bigger and louder place. With that being said having all this interaction can cause conflict on what is said. But you have the choice to follow whoever you want on social media with Twitter for example. Another positive thing that comes with social media is many businesses have launched. Many businesses take full advantage of social media. It gives public more awareness of the organization. Having your business displayed on the web can attract more viewers because of the web is very popular. According to Dennis McCafferty in the “Brave, New Social World” “Many adults use social media to open up their business on many different levels”. (McCafferty 176). In this reading, McCafferty spoke about how social media increased the value of business a...
Joos, J. G. (2008). Social media: New frontiers in hiring and recruiting. Employment Relations Today (Wiley), 35(1), 51-59.
Sometimes the best way to see if your business needs help with social media is to get your hands dirt with a social media evaluation. Although you might not be a social media expert...yet, you can still use these questions to see how to improve your presence.
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
Worldwide internet users from 2000- 2015 grew by 753% (Platow, 2015). There was a time when companies worked to discourage their employees from using social media, but over the last few years, this is no longer the case. It is said that there are nearly $1 trillion U.S. dollars being made by social media (Lee, 2015). If a company is not using social media in their business practices they are missing out on several benefits of this new form of communication. Social media can provide a company with better communication with customers, better communication with their supply chain, to educate, and increase visibility. This paper will explore what exactly is social media, what impacts it has on supply chain, and why it’s a good idea for companies to become involved in this electronic networking of social
Globalization along with internet have made information far more accessible via the desktops or computers, mobiles, tablets and et al and thus a business owner in order to succeed in the market needs to get in tune with the current trends of social media where the image of a company does not only rely on the word of mouth but also on the influence of social media and other customers’ feedback on it.
“Recruiting and Marketing are Top Benefits of Social Media.” HR Focus 87.1 (2010): 1: S1. ProQuest Research Library. Web. 24 Apr. 2014.
In the article Andreas M. Kaplan and Michael Haenlein provided companies with some advices about using social media. Companies need to choose the appropriate application that allows them to reach the target market and deliver their message. Also, Companies should try to be active and provide interesting and fascinating content to customers in using social media. (Kaplan & Haenlein, 2010)
...es and all factors related to using social media, companies should consider the readiness of organisation before applying social media as it could impact on organisational cultures and other stakeholders such as customers and suppliers. Since companies need to interact with these people on business activities, companies should concern about how much they have familiar with using it. If they have generally not applied it with their business activities, utilising social media might not be truly beneficial for organisation. Nevertheless, using social media would be beneficial for companies to monitor their competitors and explore more opportunities on business in order to increase their competitive advantages. Consequently, companies should trade off between pros and cons of this tool. If the advantages outweigh the disadvantages, companies should consider using it.