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Purposes and benefits of using social media for business
Impacts of social media on business
Impacts of social media on business
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Social media is a well-researched topic due to the large involvement and always changing aspect it holds in today’s society. Even with the abundance of information, there are limited amount of studies on the ability for businesses to change the perception of their products to influence the attitudes and beliefs of potential customers in a negative light. The involvement of social media in a business is a critical aspect in creating a successful organization. The communicative properties that social media holds, simplifies the gaps between publics and organizations. In researching, it is has become evident that studies over the past two decades focus on understanding what social media is, as well as examines the effects of social media usage …show more content…
Technology is constantly evolving with the addition of new products, software updates, and applications to enhance our everyday lives. The current generation runs on technology, making it a necessity of high demand. It is difficult to imagine a world without instant communication or the vast amount of available technological resources that we interact with on a daily basis. Social media was established less than 20 years ago, but the use and popularity is epidemic (Ozya and Edwin, 2015). Social media usage has transformed from personal usage to a business platform (Singla and Durga 2015). Using technology from a business perspective has changed the approach of marketing and advertising. Public relations has extended their boundaries into new waves of mass media. While individuals seek social media as a way to create relationships, organizations utilize the functions of social media as a way to connect directly with new or existing customers. The relationship between organizations and their publics is readily accessible and can be obtained in a less expensive way through the use of social media (Ozya and Edwin, 2015). A company can easily post on a social media outlet and receive instant feedback without any type of in person communication. Due to the large amounts of advertising and marketing done through social media outlets, organizations can change their content to attract their publics. Companies can use marketing techniques through social media, to change the perceptions and attitudes of people’s belief on products and advertising from a
Time is the most valuable aspect of a teenager’s life. The vast potential found in one’s youth can be fulfilled or not depending on how they use their time. Therefore, that in which parents allow their children to employ themselves in is crucial to their development. Social media is one of the most significant devices of influence in today’s society. Just how prevalent is social media use? 73% of teens are on or involved in social media. 60% of adults think parents should have full control over everything a child does online. The significance of these statistics is increasing because of how supremely influential social media is. Until recently, parental supervision has been the understood method of monitors children’s social media activity. However, the effectiveness of parental supervision is being questioned, and in some cases challenged by schools through the institution of new “educational monitoring systems” supposedly designed to ensure safety while sustaining the privacy of students. Since authority for the educating of children is given to schools by their parents, the authority of monitoring kids’ social media activity should find its genesis in the home as well.
Traditional civic engagement practices are changing due to the permanent disruption in communication patterns and information caused by social media. Social media is seen as a new arena for civic participation, especially relevant for youth. As reported by Skoric (2015), social media provide a space to stimulate youth engagement for active participation and public debate. Given that the increasing ubiquity of social media platforms to provide space for public discussion, Zhang (2013) argues that there’s a rise in the spread of political news around social media platforms. Besides, video games are immensely popular and can be a great way to educate and inspire youth on civic issues (Kahne, Middaugh & Evans, 2009). Given that social media platforms have grown more prominent in political affairs, by capitalizing on the trends, Singapore People’s Party will enable wider civic
Social media marketing is a simple option to add to the current promotional tactics being used by an organization. It is no longer optional; social media is mandatory for nonprofit organizations (Stengel). Studies have shown that many people think social media techniques complement traditional media; even more believe that blogs and social media influence the news coverage in traditional media tactics (Wright and Hinson 2008). There are a number of professionals that believe embracing social media is the only way for public relations to continue in the digital age. For example, Robert J. Key explains, “Public relations in the digital age requires understanding how your key constituents are gathering and sharing information and then influencing them at key points; doing so requires strategies that embrace the digital age” (Wright and Hinson 2008). Larry Weber, a renowned professional in implementing global public relations campaigns, also agrees that the communications world is moving in a drastically digital direction and in order to communicate effectively, one must understand this transformation (Wright and Hinson 2008).
This paper will discuss and identify the effects of social media, and what will make social media better through research on best practices. Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they want about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms daily, making it necessary for companies to not only be familiar with those platforms, but also know how to reach the consumer through them.
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
Social media is at the core of many marketing plans for corporations in the United States and world-wide. One of these companies at the forefront of social media use is Wells Fargo Bank, N.A. (Wells Fargo). The ability to directly contact customers and potential customers in a real time online environment is crucial to the bank / customer conversation and reinforcing the company’s place in a customer’s mind as the entity that they want to do business with (Wells Fargo Bank, 2014). This case study will discuss the current status of Wells Fargo’s use of social media as a means to building their customer base. Additionally, historical information on the process of the marketing move to social media will be presented and the development of the roles that are involved in this marketing strategy will be discussed. The impacts to the public sphere and society at large will play into the discourse of the social media topic and finally, the underlying theories will be discussed as they pertain to Wells Fargo and social media.
With social media’s rise in popularity, consumers were given another platform, a viral one, to discuss companies and their products/services. While the main focus of public relations has always been to promote communication and goodwill, the practice also promotes publicity for their clients. With the growth from traditional tools to more sophisticated tactics like video news releases, webcasts, blogs, and social networking, public relations has been able to transform its effectiveness in just a few short years. Any company that does not include the use of social media, is missing the opportunity to obtain valuable information about their brand while also losing a chance to spread its message on a platform that reaches
Since the introduction of internet in the 1990’s, its importance worldwide has always grown tremendously. From the first email send to the domination of Facebook and other social media websites, it has changed the way people communicate. The use of social media is increasingly becoming the preferred way people share their daily activities, ideas and knowledge and that is why it’s the most talked about and used platform. Many companies are encouraging their employees to use various social media platforms and engage online for office productivity, posting opinions and presenting their thoughts. Corporations realize that Social Media tools such as blogs, forums, podcasts and social networking websites makes internal communications faster, more convenient and effective. Social media is a low-cost, high-impact tool that can also complement and reinforce your existing communications efforts. It gives a new dimension to internal communications in many ways: building relationship with employees, leads to diverse thinking and innovation, and reduce costs and Increase Productivity. Social media has impacted positively in the business world, but its downside has impacted teens in high school, with issues such as cyber bullying, and people using Facebook and twitter to get over their boredom and research proving that the more they use social networking websites the more envious they feel.
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
Although social media has provided todays society with instant forms of communication and ways to connect, it also created a new standard for living and has caused problems for many groups of citizens in all walks of life and has caused society to re-think its usage. There are two views about social media, either. It is a positive addition to society and its benefits outweigh the risks, or that social media causes more harm than good and it’s usage should be limited. Some of the ideas that are central to the idea that social media is a benefit to today’s society are that social media encourages increased communication with friends and family, provides fast access to breaking news and other information, and helps businesses attract new business and correspond more quickly with their existing customers.
The writer finds social media is important in her current organization, Modern Business Concepts, Incorporated (MBC). With small business organizations such as hers, social media is important in spreading information on who the company is and what they do. Also as a business-to-business sales and marketing company, spreading the word is important in gaining customers and potential employees. Ucok (2014) uses research and experiments to prove how social media is essential to marketing. These platforms were essential in Ucok’s research, resulting in higher response with marketing campaigns proving “the importance of social media in marketing strategy and communication” (Ucock, 2014, p. 95).
Social media in marketing is used as an apparatus that builds an identity for a brand and gives awareness that they thought they could have. It does not only respect buyers, but also customer allegiance. Social media is widely-ranged so it can be used in whatever way that best conforms to the strategy and wants of the business. In accordance to the social media marketing report of 2014, a considerable (64%) of marketers use social media for at least 6 hours or more and 41% for 11 hours or more weekly, more importantly nearly (19%) of marketers use up to 20 hours each week on Facebook, Twitter, LinkedIn, Instagram and many more. The report also showed 7 social media platforms that led in 2014 which are Facebook, Twitter, LinkedIn, Google+, Youtube, Pinterest and Instagram.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
The report focuses on the attitudes of society regarding social media, and the impacts that social media may bring about as a consequence of the attitudes, in respect to individuals, commerce, and government management.
Mass media and social media are technology all around us. They are ways of a mass communication that reach a limitless amount of people. Media has changed the way the world thinks. Mass media refers to TV, magazines, newspapers, pictures and Radio. Social media refers to any kind of internet logging like Facebook, Twitter, LinkedIn and Google, amongst others. Mass and social media surround us and tell us what we should be or should do. This can lead to constructive behaviors or it can lead to the destruction of lives caused by how the media relays these messages. Ultimately leaving the diversity of people falling victim to mass and social media. Not one person can make that sole decision. Consequently, changing how people think. Consequentially, changing the way the public looks at presidential candidates.