Essay about Social Media As A Tool

Essay about Social Media As A Tool

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The processes of globalisation and technological change is determined by the accelerated pace of life and growing importance of the information. Also, it relies on traditional marketing tools, and the investments of the new e-marketing solutions. In order to stay competitive in the market need to develop new ways of interacting with the customers and ensuring their loyalty. Social network marketing is becoming a more important part of creating marketing campaigns. Moreover, there is an increasing number of organizations implementing social networking, as a marketing solution. The aim of this report is to analyse the businesses using social media as a tool. Also, in this report various theories and statistical information from a variety of sources will be analysed and evaluated how to ascertain efficiently they are used, what benefit businesses receive using social media as a marketing tool, and what are the advantages and disadvantages of the social media marketing.
According to (kaskas), marketing is the action or business promotion and selling of products or services, including market research and advertising. To simplify the definition is the communication between business-to-business (B2B) and business-to-consumers (B2C) to deliver consistent messages of the service, brand and product value through different marketing and promotional mix channels (kaskas,metai). Moreover, the marketing is about identifying and understanding consumer’s behaviour and finding ways to provide products and services that customers demand. (kaskas,metai).
Therefore, according to kaskas internetas, the integrated marketing communication is a very significant system that brings together all marketing communication activities, such as marketing and prom...


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...ips to get closer to community and collect a data that enables to monitor and analyse of audience demands. This give ability to customise promotions and experiences based on preferences and behaviour. Moreover, online services allow to download, manipulate and share an image. Therefore, more people can be engaged into activities and events.
direct marketing
Meanwhile, the integrated marketing communications have another significant element – direct marketing. According to (foundation for marketing), states that direct marketing is to make direct contacts with existing and potential customers to promote products or services through direct mails, door-to-door leaflets and mail-order catalogues. However, the changing technology impacted the direct marketing in more forms, such as telemarketing, cell phone text messaging, database marketing, E-mail and online website.

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Essay about Social Media As A Tool

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