Essay on Social Media as a Marketing Tool

Essay on Social Media as a Marketing Tool

Length: 1172 words (3.3 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Social media marketing is a new trend of marketing where different Businesses have taken to social media sites to market and promote old and existing products and brands or create more awareness of their new products. Facebook and Twitter are the two most well known sites where firms market and promote themselves. Over one billion users worldwide use both sites everyday; from averages Joe’s to famous celebrities. Such is the power of each social media site that one post can make or break you.

Forbes estimated that in 2011, Facebook and its founder Mark Zuckerberg were worth an estimated 50 billion dollars as a result of its growing popularity. It went from a social network just for Harvard Student to a worldwide phenomenon. Twitter as well has famous celebrities and personalities who are followed by millions. Lady Gaga, Justin Bieber and Katy Perry are the top 3 most followed people on Twitter, with over 14 million people following them and updated on their every single move. Besides the elite list of celebrities and famous companies such as Google or The New York Times using social media sites as an outlet to gain customers, one of the main reasons it is so successful is its worldwide and global appeal. People from first and third world countries are aware of it, and statistics show that one in every nine people on Earth is on Facebook, and Twitter is adding up to 500,000 users each day. Search engine giant Google, perhaps the most famous name on the internet has started their own social networking experiment, Google+, which experts have predicted will also become a powerhouse.

Everything now a day is marketed, from the water we drink, the food we eat and the clothes we wear. Marketing not only establishes brand recognitio...


... middle of paper ...


...eshare.net/HorizonWatching/social-media-101-social-media-disasters. [Accessed 12 February 2012]
NY Times/Carr,David 2008. How Obama Tapped Into Social Networks Power. [ONLINE] Available at: http://www.nytimes.com/2008/11/10/business/media/10carr.html. [Accessed 12 February 2012]
Tobin, J. (2010). 10 Social Media Marketing Examples You Can Actually Use. Available at: http://www.ignitesocialmedia.com/social-media-examples/10-social-media-marketing-examples-case-studies/ Accessed 12th Feb 2012
Ramox3. (2009). Dirty Dirty Dominos Pizza. [Online Video]. 15 April. Available from: http://www.youtube.com/watch?v=OhBmWxQpedI&feature=player_embedded#!. [Accessed:12 February 2012]
Jeff Bullas. 2011. 20 Stunning Social Media Statistics Plus Infographic. [ONLINE] Available at: http://www.jeffbullas.com/2011/09/02/20-stunning-social-media-statistics/. [Accessed12 February 12]

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Social Media Is An Indispensable Marketing And Advertizing Tool For Anyone

- When you are running a business there are a lot of things to do to stay ahead of your competition. To be competitive in this highly competitive corporate world if you don 't stand up then other people will run away with the cake. Social network is an evolving beast. Now adverts are not just an incidental thing, they are an intrinsic part of the social media platform. For example, Facebook 's use of retargeting ads. Facebook seems to know what you are thinking almost before you do. We all know the make fit....   [tags: Marketing, Social network service, Social media]

Better Essays
941 words (2.7 pages)

Essay on Social Media as a Marketing Tool

- Social media marketing is a new trend of marketing where different Businesses have taken to social media sites to market and promote old and existing products and brands or create more awareness of their new products. Facebook and Twitter are the two most well known sites where firms market and promote themselves. Over one billion users worldwide use both sites everyday; from averages Joe’s to famous celebrities. Such is the power of each social media site that one post can make or break you. Forbes estimated that in 2011, Facebook and its founder Mark Zuckerberg were worth an estimated 50 billion dollars as a result of its growing popularity....   [tags: Twitter, Facebook, Instagram, YouTube]

Better Essays
1172 words (3.3 pages)

Essay Social Networking Services Success

- Various social networking services have achieved enormous success at the first decade of the 21st century. Up to 2010, more than 500 million users globally have been regularly using Facebook (Kirkpatrick, 2010, 2). For this purpose in this essay, social networking site is defined as an online platform where socially related users can communicate and share information with each other, such as Facebook, Twitter, Myspace and Renren. It has long been a question that whether these services brought more benefits than negative effect to the community....   [tags: Facebook, marketing tool, Twitter, social media]

Better Essays
1019 words (2.9 pages)

Social Medi A Successful Tool For A Business Essay

- Social media proves time and time again that it can be a very successful tool for helping to grow and expand a business, when used correctly. However, there are many limitations to using social media that need to be taken into consideration. One of the limitations is that companies struggle to determine how their social media platforms are generating sales and profits based on their likes and followers. The ability for a company to identify a concrete methodology to evaluate the success of their social media programs is difficult for most companies and even though who had invested time and resources into assessing this key performance indicator still understand that the methodology used is n...   [tags: Social media, Marketing, Conversation, Company]

Better Essays
795 words (2.3 pages)

Essay about Social Media As A Tool

- The processes of globalisation and technological change is determined by the accelerated pace of life and growing importance of the information. Also, it relies on traditional marketing tools, and the investments of the new e-marketing solutions. In order to stay competitive in the market need to develop new ways of interacting with the customers and ensuring their loyalty. Social network marketing is becoming a more important part of creating marketing campaigns. Moreover, there is an increasing number of organizations implementing social networking, as a marketing solution....   [tags: Marketing, Communication, Advertising]

Better Essays
1499 words (4.3 pages)

The Topic Of Social Media Marketing Essay

- Results Task 1: Analysis of Scholarly Journals and Articles on the Topic of Social Media Marketing The analysis of the scholarly articles and journals provided a large amount of information on social media itself and the effectiveness of using it as a marketing strategy. In the article “From Social to Sale”, the authors’ findings indicate that television advertising and e-mail marketing have a positive effect on consumer spending (Kumar, Ashish, et al). They also found that consumers with greater privacy concerns are less likely to participate in a company’s social media site....   [tags: Social media, Marketing, Facebook]

Better Essays
813 words (2.3 pages)

A Study On Social Media Marketing Essay

- INTRODUCTION T ________________________________________ his chapter will present a prologue to the area of interest for this thesis. Background knowledge will be provided to the reader in relevance to the research purpose and milieu of the problem Contextualisation More than 250 million people are active Facebook users. More than 346 million people read blogs, and 184 million people are bloggers themselves. Twitter has more than 14 million registered users, and YouTube claims more than 100 million viewers per month....   [tags: Marketing, Social media, Marketing strategy]

Better Essays
713 words (2 pages)

The Impact Of Social Media On Marketing Department Essay

- Introduction Marketing departments find that the biggest challenges they face is how to market their products to a large audience. To successfully implement a marketing and advertising strategy for their organization the marketing department most look into all the tools and outlets in which will reach their target market. With the new popularity of social media and its global reach provides marketing departments with a powerful tool to reach its target market. To achieve penetration to the target market, marketing department must keep consistency but also differentiate their advertisement campaigns to accommodate their individual market segments (Cadotte & Bruce, 2003)....   [tags: Marketing, Social media, LinkedIn, Advertising]

Better Essays
1173 words (3.4 pages)

How Effective Is The Social Media Marketing For Building Up The Brand Loyalty Of The Consumers

- Irem Eren Erdogmus and Mesut Cicek, says that how effective is the social media marketing for building up the brand loyalty of the consumers. Loyalty towards a brand brings in sales revenue, market share and profit towards an organization. With the help of a brand an organization can at least keep them in the marketplace. The researcher tells that there are various qualities that a brand must hold to shown that it is loyal towards its consumers. • To provide with an effective campaign • Give appropriate content what the consumer wants • Offers current content regarding a particular brand • Found on various platforms and provides applications on social media....   [tags: Marketing, Brand, Social media, Communication]

Better Essays
1493 words (4.3 pages)

Social Media Marketing : Marketing Essay examples

- According to Diamond 2008, social media marketing is marketing that concentrate on people and not products. The company can represent the product through a promotional tool if possible all that really matters is customer’s feedback. Marketers are scared about social media marketing because people provide and control the content posted, therefore negative word of mouth can be said about the brand which can spread worldwide in the twinkle of an eye. Social media does not only help companies and brands expand or create awareness it also influences consumers behavior in terms of gathering information, purchasing decision, opinions, attitude and brand evaluation....   [tags: Marketing, Social media, Social network service]

Better Essays
1157 words (3.3 pages)