Marketing In Social-Media And Social Media Marketing

Social media and social media marketing are often used interchangeably. Social media marketing is a process of gaining online traffic through social media sites and social media networks are vehicles to get your message out. Various different social media management tools/ resources are used to promote brand/services online for the businesses of all sizes.

The term “social media” refers to online tools for sharing and discussing information. These tools include blogs, microblogs like Twitter, wikis, and social networks such as Facebook and allow users to create and share content – including text, graphics, podcasting, pictures and video etc. These tools allow individuals to interact with one another and build relationships. Social media has become a core marketing tool in just a few years; statistics show nearly 2.1 billion people have social media accounts; successful businesses are using social media to attract consumers. I am sure you all know what Angie 's List (www.angieslist.com) works. Angie’s list is also an advertising platform, it’s a paid

Social media management software is used by marketing, and communications departments to increase brand awareness and engage online communities.
The following features are the must have for a Social Media Marketing Tool:
• Channel management: The tool must have the capabilities to manage multiple social media accounts.
• Social media content marketing calendar: The tool must allow to schedule your social media content in advance
• Publish social media posts: Schedule tweets, Facebook posts etc. Automate and schedule social media posts using social media publishing