Essay Social Media As A Core Marketing Tool

Essay Social Media As A Core Marketing Tool

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Social media and social media marketing are often used interchangeably. Social media marketing is a process of gaining online traffic through social media sites and social media networks are vehicles to get your message out. Various different social media management tools/ resources are used to promote brand/services online for the businesses of all sizes.

The term “social media” refers to online tools for sharing and discussing information. These tools include blogs, microblogs like Twitter, wikis, and social networks such as Facebook and allow users to create and share content – including text, graphics, podcasting, pictures and video etc. These tools allow individuals to interact with one another and build relationships. Social media has become a core marketing tool in just a few years; statistics show nearly 2.1 billion people have social media accounts; successful businesses are using social media to attract consumers.
I am sure you all know what Angie 's List (www.angieslist.com) works. Angie’s list is also an advertising platform, it’s a paid subscription-supported website, 60% of revenue comes from services provider and the rest comes from subscription fees for people accessing their list of rated contractors. Angie 's List has facilitated many positive experiences for members and listed businesses, is a community where members and local providers can connect. Angie 's List primarily promotes small businesses. The premise is that businesses can be reviewed and rated on an "A" to "F" scale by customers at the local level. Angie 's List members submit reviews about experiences and rate service providers. The more positive reviews a business gets, the higher they will place in a member 's search.
Social media management sy...


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... In Google Play IFTTT ratings 4.2 out of 5 Stars.
4. SocialOomph:
Socialoomph manages and automates your social media efforts. This tool allows you to set up auto-follows, auto-direct messages, and auto-responders. Boost your social media productivity.

5. Tweetdeck:
TweetDeck is a social media dashboard application for management of Twitter accounts. This allows you to monitor and manage your Twitter feeds. The user can sort by number of retweets, likes, or replies etc. You can schedule tweets and stay up to date with alerts and notification for new tweets.
6. Sprout Social:
Sprout Social is also a social media management tool created to help businesses grow their social media presence. With Sprout Social user can scheduling and publishing content. Analytics function provides data from blogs and social media websites and which helps businesses make decisions.

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