The Importance Of Social Media In Advertising

Social media, although the newest form of advertising and still unknown by some in the general population, is becoming a faster and more efficient method of advertising in today 's society. While television, radio and print advertising is still in use and considered an effective method of advertising, social media is a crucial way to get a company, organization or business to be noticed, recognized and established. Advertising is able to reach thousands of people on a moment by moment basis due to the fact that people who own smartphones are relying on them constantly for shopping, scheduling, communication, and many other tasks. Since most people who own smartphones use them regularly and consistently, advertising through social media is

Being aware of what current and potential customers ' opinions are concerning your product or service can give you priceless insight as to what needs to be done to improve or strengthen the image of the business in the minds of the customers. This has the potential to create loyalty and an increase in new customers having interest in the business (Richards, 17). Television and radio advertising do not have a way to allow viewers to discuss the product being advertised or make comments concerning the product. Social media has a great advantage in that it allows customers to interact both with the business and other customers. It allows them to have their voices heard resulting in valuable feedback for the business. Researching what their customers are saying helps the business know exactly what the customers want without having to resort to more difficult data collection methods, such as surveys. The amount of data showing customer 's needs that you can collect from social media is more valuable and easier to obtain than traditional methods (Richards, 17). Social media allows businesses to know their customers in a more personal way than ever before and in a cost effective and time efficient

If the experience was a positive one, the result is an improvement in the brand 's authority. As more customers share their positive experiences with your product, your image among customers improves which translates to positive growth for your business. People like to tell others about their experiences on social media. If they are able to discuss their experience with your product more easily due to your business 's availability on social media, you will achieve better results, especially if the information is positive and encouraging (Richards, 20). The more positive attention you get as a business, the greater the chance of an increase in loyalty and