Essay about Social Media And Its Impact On Society

Essay about Social Media And Its Impact On Society

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Social Media is one of the most powerful sources of connecting with one another in todays’ society. With a growing emphasis on using social media to advertise, we are seeing more and more companies converting their efforts to better understand social media and how advertising through social media can positively impact their company. Of the many social media sites out there, one of the most influential to business growth through advertising is that of Facebook. Facebook is a social networking site which boasts over 600 million users, and with their center of attention directed toward advertising, its easy to see why a company would like to promote their image on the site. Through the different techniques Facebook uses, companies are more likely to see increased benefits whether it be an increase in sales or higher profit margins. Advertising efficiently has yielded many positive outcomes for companies in the marketplace, meaning that their time and effort using social media to promote a product is certainly worth their time.
Each and everyday there are more companies beginning to turn to social media advertising to promote their product or brand image, etc. Many of these companies however choose to turn to Facebook in order to do so, and there are many reasons why this is happening. The most influential determining factor when it comes to advertising on Facebook is the use of Facebook’ s custom audience targeting features. The creation of audience targeting allows advertisers the ability to tailor ads to the likeness of the consumer based off of their user profile they created for Facebook when the user signed up. The specificity of the user profile also entails the advertisers to easily determine which target market the consumer...


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...if an individual chose not to use this method (Gregorio). App installs are becoming a very important part of Facebook advertising. With more and more individuals turning to their mobile device in order to stay connected in the world, advertising on mobile devices has become one of the main ways companies are reaching out to their consumers. The other method typically used is paid post engagement that focuses on increasing the overall web traffic on a certain page allowing for more shares, more views of photos and videos, increased comments and more likes (Gregorio). These four types of methods for advertising on Facebook have played a vital role in the continuing growth for promoting company advertising on the social media site.
The massive increase in social media advertising on Facebook has had a lot to do with their new and improved platform called Atlas. Now wit

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