There are three main reasons how social media is reinventing activism. The first reason is communication. Social media is on all day, every day. Social networks let many individuals connect to many others, so promoting your issue is easy as word of mouth. In this age of technology everyone has a cell phone with a camera so getting your message out is by simply pushing send or post. According to USA Today, this generation is known to be highly connected
through social media and college students are using their profiles to advocate for social issues ...
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... ALS Association got much need donations for research, as stated in the Sentinel, the organization can now consider projects that have been unfunded to date (Madison). Because the challenge was on social media there is now more awareness and more donations and that equals more funding for the disease. By reinventing activism on social media it is a lot easier to get information to a lot of people at once. For one, using social media activist can communicate with lots of people who have the same passions for issues and use the word of mouth persuasions . Second activists can get exposure for their cause for free. And third, social media activist are proving they can keep the interest of this generation today by coming up with witty and creative actions and hashtags. Social media has only helped activism even if the slacktivist are just sharing the information.
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