Social media refers to the social interaction whereby people create and share information in the virtual communities and networks (Appel 2012, p.1340).Appel goes ahead to define social media as a group of the internet based applications that normally build on the technological and ideological foundations. It is worth noting that social media normally depends on the mobile and web based technologies in an attempt to create highly interactive platforms between individuals and communities. They normally introduce substantial and the pervasive changes in the communication between individuals and communities. Normally, social media differ from the traditional or industrial media in various ways such as quality, usability, immediacy and ultimately permanency. Research shows that internet users continue to use the internet more and more for exploring social media sites compared to other sites. Currently, social media has gone beyond social sharing, and it involves bringing opportunities and monetary income altogether (Appel 2012, p. 1342).
Social networks are categorized into different groups which include; the social blogs, wikis, podcasts, twitter, facebook, and social bookmarking. All these are used in the process of networking. According to Wigmore (2014), social media refers to the collection of the online communication platforms that are dedicated for community-based interaction, input and collaboration. The websites and applications are normally dedicated to micro-blogging, social networking. Social networks have continued to impact differently on people in the United Kingdom, and that places the task under investigation. Some feel that social networks have affected them positively in there and others f...
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