Social media networks are communities of people who typically share a common behaviour, idea, interest or activity. A social network indicates a graph of relationships (social familiarities) within a group of individuals (people, organisations). Social networking sites have increased in the last decade. The most popular social networks include Facebook, MySpace and LinkedIn. They facilitate communication by providing a variety of ways for users to interact with each other like e-mail or instant message. Social networks provide a medium for people to interact with others who are influential and make recommendations about products and services. These sites can improve lots of business activities, including: word-of-mouth marketing, market research, …show more content…
Thanks to the Social Media analytics and metrics available, the impact of Social Media on a company’s marketing strategy can be measured and evaluated relatively easily. Over the last ten years, there has been a fundamental shift in how people access information and news. Companies traditionally used the media to get their messages out to their audiences via marketing, advertising or public relations. Now with Social Media Marketing Growing rapidly, reaching out to so many people has never been so easy for businesses before. Today, businesses can hire the services of social media marketing services in India to promote their products and services to large number of people who are interested in their services. These professionals are experts in their field and have the appropriate knowledge to implement the right marketing strategies. Social media marketing services in India are no doubt, the most innovative way to make one 's business or presence visible in the market. Social Media Marketing is widely used by businesses because it represents a cost-effective marketing solution. The main purposes of using social media marketing are the amplification of word-of-mouth marketing, market research, general marketing, idea generation and …show more content…
At any point, organisations are free to ask for feedback and suggestions for ways to improve their services and products. This factor brings about proper customer engagement.
• Brand exposure and awareness: The main benefit acquired by businesses implementing social media strategies represents the increase in brand exposure. Brand exposure occurs when the customer becomes aware of a product, service or advertisement through at least one of their five senses, whether or not they paid attention to it. Thanks to the social media platforms, new brands can establish themselves and foster awareness. For existing brands, social media platforms also raise awareness. The brands’ visibility is increased thanks to their presence on the large variety of social media channels, but also thanks to the word of mouth that is automatically expanded around the brand. Companies can heavily use Social Media Marketing to build their brand’s reputation and enhance their popularity. This is also called online
One of the most important things to point out the impact of social networks in the business field is e-commerce. In older times companies project their advertisements either on the television or in newspapers or billboards. It was just an one way communication, which did not yield attractive returns from the consumers. But now companies use social media platforms as a two-way communication medium. For instance, we can see in documentary movie “Generation Like”. Companies are now turning the Facebook ‘Likes’ into the good money. ‘Likes’ button on the Facebook has a great importance. More the likes you have more the value you gain. When one like something online, a product, a brand or a celebrity it becomes part of the identity that they broadcast to the world in free. Companies are getting free advertisers in the form of their consumers (Generation Like). Social media profile information is really valuable to the advertisers for the promotion of their product. This help the companies in market research. Some companies tend to outsource their social media asset management to their advertising partners. By acting social networks as stepping stones, social media marketing can gain a lot of benefits including relationship building, brand building, publicity, promotions and so on. So, it can be concluded that social media marketing proposes several opportunities for entrepreneurs, small businesses, midsize companies and huge
Social media is an effective media of communication between the consumers and companies. The companies are using social media for improving consumer engagement and brand lift. This essay gives a brief overview of social media platforms and how effective they have been. It shows that the whole marketing concept has undergone radical transformation due to the social media interaction. The essay ends in conclusion depicting what marketers need to take care in order to have successful social media campaign.
Social media networks are online platforms that electronically connect people, social media uses phone, computers. Boyd and Ellison, (2007) stated that social networks refer to marketing of personal information to the public through the internet. Social networking sites are web networks on which numerous people post private information and have the ability to share messages with other people. Facebook, Twitter and Instagram are examples of social media sites allow other people to develop profiles, post videos and photos, share messages, and communicate with family and colleagues (Paul, Baker & Cochran, 2012). Popular free social networking sites allow users to
Social media was considered as a temporary trend. Something that “the kids” were using that businesses could not profit from. As time passes by, they were proved wrong. There are over 3 billion internet users and over 2 billion of them are active on different social media sites. Popular social media platforms have turn into a marketing place for various products. Offering the business an important data about their customer’s needs and wants. According to Copp (2016), there are 10 benefits of social media for business. First one is that it gains valuable customer insights. Through daily active engagement and social listening, a business can be capable of collecting important customer data and use the information to make smarter business
Social media marketing has several adventages for businesses.Increasing exposure is one of the most significant benefits of social media marketing. To exemplify, since according to the World Internet User statistics, there are currently 2,405,518,376 Internet users, social media marketing gives businesses’ the chance to reach millions of people. Besides Lawrence Zammit, director of Misco Consulting states that “The fact that 84 percent of organisations in this survey use social media such as Facebook, Twitter or LinkedIn reflects the importance of the role of social media marketing in the way businesses communicate with their audiences. In fact, 45 per cent also expressed their belief that social media investment contributes to an increase in acquiring new business or retaining current business.” Although traditional media has been an important element in marketing, the facts that, social media marketing creates more exposure, costs lesser and has more measurable effects than traditional media marketing.All of these makes social media marketing more preferable by the firms. Hence, it can be shown from the above that marketing strategies via social media is more efficient rather than traditional media to create or retain businesses. Most companies find a balance and integrate traditional and social media to maximize exposure and opportunities. Apart from increasing exposure of businesses, social media marketing also increase brand awareness with clients and customers and improved communication with them.For instance in the “Ten Business Benefits of Social...
Social media differs from traditional marketing techniques in its immediacy and directness; it enables a direct relationship with the target audience, a one-to-one feedback mechanism and sharing platform. Social media is the 21st century’s perfect crowd-sourced focus group as it enables real- time, two-way communication, allowing marketing campaigns to be changed based on trends and feedback. Chennai Express Digital Team, headed by Shailja Gupta planned well in advance about the use of social and digital media to promote the
Marketing departments find that the biggest challenges they face is how to market their products to a large audience. To successfully implement a marketing and advertising strategy for their organization the marketing department most look into all the tools and outlets in which will reach their target market. With the new popularity of social media and its global reach provides marketing departments with a powerful tool to reach its target market. To achieve penetration to the target market, marketing department must keep consistency but also differentiate their advertisement campaigns to accommodate their individual market segments (Cadotte & Bruce, 2003). When integrating social media into the marketing plan, marketing department
The social media provides a new channel for companies to attract new and continuous customer’s audiences in an effective and cheaper way than traditional ways (Griffith, 2012). Advertising on social websites, mobile applications and firms, can help companies to attract new customers and increase their awareness in new locations and impact different cultural background customers. Also, social media gives the company the opportunity to learn more about their customers from their profile details such as age, gender, or even main language spoken (Ounwanible, 2015).
Globalization along with internet have made information far more accessible via the desktops or computers, mobiles, tablets and et al and thus a business owner in order to succeed in the market needs to get in tune with the current trends of social media where the image of a company does not only rely on the word of mouth but also on the influence of social media and other customers’ feedback on it.
Social media marketing is a new trend of marketing where different Businesses have taken to social media sites to market and promote old and existing products and brands or create more awareness of their new products. Facebook and Twitter are the two most well known sites where firms market and promote themselves. Over one billion users worldwide use both sites everyday; from averages Joe’s to famous celebrities. Such is the power of each social media site that one post can make or break you.
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
According to Diamond 2008, social media marketing is marketing that concentrate on people and not products. The company can represent the product through a promotional tool if possible all that really matters is customer’s feedback. Marketers are scared about social media marketing because people provide and control the content posted, therefore negative word of mouth can be said about the brand which can spread worldwide in the twinkle of an eye. Social media does not only help companies and brands expand or create awareness it also influences consumers behavior in terms of gathering information, purchasing decision, opinions, attitude and brand evaluation. Marketers need to post topics that will introduce great conversations with consumers
We can now connect with each other instantly over the internet. It is quicker and easier to communicate and share with each other now than it has ever been. Massive amounts of people access the internet every day, and a good number of them are using social media. This means that the ability to use social media and use it well is crucial for modern businesses. Whether for public relations or advertising social media is now one of the best ways to access consumers. Especially when it comes to younger generations, if you aren’t online you don’t exist. Social media is an excellent way to establish a presence in the minds of consumers. They can interact and establish a connection with an organization instantly. Social media is cheap and its everywhere. If a business hopes to compete in the modern world having a social media presence is absolutely
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...
Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.