Advertising has become a widely-used term during the twentieth century. Simply, Advertising is using communications to convince customers to purchase goods and use services (Bullmore, 2004). It is also one of the main keys to help businesses achieve aims and approach specific market via various media channels. Although there are many types of Advertising methods are worth mentioning, this essay only focuses on two newest techniques: Cellphone & Mobile Advertising and Social Media Advertising. In addition, Case study of Dove taken as an example will describe particularly about the essential role of techniques in the modern trend.
1. Cell Phone & Mobile Advertising
According to The International Telecommunication Union’s statistics in 2013, the number of worldwide mobile users increased rapidly from 5.4 million (2010) to 6.4 million (2011). However, consumption did not stop at that nine-figure number when incredibly reaching over 6.8 billion in February (2013), equivalent to 96 percent of universal cellphone used. Obviously, Advertisers grasped golden opportunities to approach phone information of million people, who are their present clients, might be their long-term potential customers.
E-commerce develops astonishingly, thanks to mobile devices (Spratt, 2013). Advertisers could interact with their existing customers effectively through On-Device Mobile Display (Text advertising, TV commercials...) as well as Off-Device Mobile Display Advertising (SMS, WAP push…). Organizations also gain much information related to the users’ notion of psychology, sociology and social anthropology through their locating POS, hobbies, and specific online destinations.
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...able experience, from which other brands should learn. The more rapidly the world develops the more challenges the companies have to face. Therefore, in order to boost gross profit, sensible advertisers should implement advanced techniques frequently to meet modern customers’ demands.
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