Advertising And The Impact Of Social Media Advertising

Ever since social media became phenomenon, big companies took advantage of it and started ad campaigns looking to further promote their respective products. Most people have Facebook, Twitter, Instagram, or YouTube, so the eyes are there it just depends what one wants to place in front of them. Social Media Advertising is big business. How big? Total ad revenue is set to reach $15 billion by 2018. That’s a 194 percent increase and more than half of it will be mobile. (Bennett 2014) The question, however, why is Social Media Advertising set to explode in the next three years? With total activity on smart phones and tablets accounting for 60% of digital media time spent in the U.S., there’s no denying that reaching users while on mobile devices is the next big wave in advertising (Ganguly, 2015). Based on personal observations, readings,

This is because of increased use of mobile devices, the growth on social media ad revenue, and the impact of advertising on media bias.

In 2016, use of mobile devices such as smart phones and tablets have arguably become the primary source for social media. People are connected almost 100 percent of the time, there is constant communication and information sharing. The mobile ad revenue in the United States is supposed to increase from 1.5 billion in 2013 to as estimated 7.6 billion in 2018. That is a 38.3 percent growth rate (Bennett, 2014). Over half of mobile ad revenue from Facebook and Twitter come from mobile devices alone. Mobile advertising was on course to comprise 68% of Facebook’s revenue and 84% of Twitter’s in 2014, and two-thirds of social media advertising spend is forecasted to go towards mobile ads in 2018, creating a $9.1 billion market on mobile. This, coupled with the fact that over, means that social media advertising on mobile is a huge growth market in the next three years (Ganguly, 2015). Most people log into their social media