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...l media managers or community managers that manage the day to day conversations online. That said, because an individual is representing the brand online and has constant access to do so, if they became disgruntled and decided to post about their injustices using the companies social media accounts, it could cause huge media relations issues for the company potentially impacting their credibility (Sandilands, n.d.). There are also some legal risks that could affect a company, like false advertising or if personal information ever became public knowledge (Sandilands, n.d.), which could be caused by outside parties or hacker groups (Sharma, 2013). No matter what the limitations are of using social media as a marketing tool the main way to guarantee a successful company is if the main goals are to ensure quality of the products and to always keep the customers satisfied.
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