Importance Of Social Marketing A Waste Of Time And Money

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Social Marketing is a Waste of Time and Money
“Social marketing is an approach used to develop activities aimed to change or maintain people’s behaviour for a benefit” (Meritt, 2011). It uses marketing techniques, tools and concepts to pursuit social objectives. Definition itself, made me aware of fact that social marketing changes behaviour and rationally because it ‘does’ changes behaviour, it can’t be a waste of time and money. Based on personal experience on the statement before doing my research I approached the debate as being against the statement however I asked myself: “Are you sure?”
The big debate started with first debater’s argument affirmation: ‘is difficult to entire change consumption’ based on economic examples from Peattie …show more content…

Couple of arguments during the debate show SM as a motivational factor that doesn’t make an impact. Motivated people do say “From tomorrow I’ll start going to the gym to lose weight” or “I’ll quit smoking” and when next day comes, they try to find an excuse. Another evidence relates “Drink Responsibly” or “Enjoy in moderation” messages as ineffective ads according to Stuart Silverstein (2014). “It’s like a pharmaceutical company. They tell you the benefits in the ad’s and then, at the end, quickly read off the side effects. Nobody takes it seriously” he …show more content…

My question “Are you sure” at the beginning of the debate shown my unsecured feeling on the topic. My answer stayed on “no”, social marketing is not a waste of time and money; it aims to inform people to pursuit social objectives; it’s a tool that really works even if many arguments support the statement. Social Marketing is a promising intervention approach, measured not by time and money but by effectiveness. Effectiveness represent the right measure of any campaigns. When it comes to alcohol tobacco and drugs, time and money you invest don’t play a role. You can spend money on demonstrating examples of illnesses and bad habits to people but it won’t affect them. I believe that understanding the problem and correct approach lead to a positive influence, lead to healthy life, to a saved

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