Social And Social Impact On Social Media Essay

Social And Social Impact On Social Media Essay

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On the other hand, social factors entail risk to privacy, therefore, the second part of the essay focuses on such aspects. First of all, Facebook users share accurate personal information without much consideration about harmful consequences it may have to their privacy (Rosenblum, 2009; Young and Quan-Haase, 2009, p. 265). Information users used to believe are private become public nowadays. One of the reasons of such phenomenon lays behind the level of trust the social networking site gains amongst its users. Dwyer, Hiltz, and Passerini (2007) suggest that Facebook is more trustworthy than Myspace, according to its users, hence people are willing to provide personal information on their online profiles. Accordingly, communication becomes more public and transparent because of social media, thus raising privacy concerns (Boyd, 2006; Karahasanovi´c, Brandtzæg, Vanattenhoven, et al., 2009; Livingstone, 2008). Nevertheless, people are sharing information on Facebook despite those concerns (Debatin et al., 2009). Social and institutional pressures are the main cause for such openness and tolerance. Debatin et al. (2009) explain that social networking sites are the key tool for maintaining social relations, hence, many users ignore the negative outcome, mainly concerns about privacy. Moreover, O’Brien and Torres (2012, p. 93) suggest that social acceptance is such an appealing factor for Facebook users that it outweighs their discontent against the invasion of privacy. Benefits of using social networking sites, for instance, convenience, popularity and ease of communication, are their selling points that make up for severe flaws of the privacy policy.
On the contrary, users often used to be unaware of risks online, however, it is chan...


... middle of paper ...


...people are aware of the invasion of privacy, they continue to use the platform because of its popularity and convenience. The second group of factors, social ones, focuses solely on people’s online activity and their reaction to privacy risks, as well as the hypothetical attacks from other users. Generally, the Facebook community understands and familiarises with privacy settings, yet only a small fraction of users adjusts those settings to safeguard their data. What is more, although many users are aware of possible threats, they often ignore and neglect the problem. Social control can be even more harmful than Facebook surveillance. All in all, awareness could be the first step in a fight with the invasion of privacy, however, social media successfully embedded a culture of transparency, hence, nowadays it seems impossible to make change the way Facebook operates.

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